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J.D. Power Could Be Sold By Parent Company For $8 Billion

Global marketing information services company J.D. Power, best known for its customer satisfaction surveys, may soon be sold off by its parent, Thoma Bravo.

According to a recent report from Bloomberg, Thoma Bravo is considering selling off J.D. power and is currently in talks with a financial adviser to evaluate interest. J.D. Power is said to be valued at $8 billion, including debt. Sources familiar with the matter confirmed that discussions are still in the very early stages, and at this point, there isn’t any indication that the sale will actually happen.

J.D. Power was founded in 1968 by James David Power III with the goal of providing unbiased data and insights into the quality and satisfaction of consumer products and services. Its first major study was the Initial Quality Survey, gathering data from vehicle owners regarding their experiences with new vehicles, a relatively novel concept at the time. In 2019, the company was acquired by Thoma Bravo for an undisclosed amount, who subsequently merged J.D. Power with Autodata Solutions.

General Motors frequently flaunts its J.D. Power awards and touts its recognitions in its earnings and sales reports. Most recently, Chevy earned a high ranking in the 2024 U.S. Vehicle Dependability Study with the Chevy Tahoe was on top in the Large SUV category; Chevy Traverse leading the Upper Midsize SUV category; and the Chevy Equinox up front in the Compact SUV category.

However, both GMC and Cadillac were ranked low in the same study this year, although GMC earned high marks in the J.D. Power Winter 2024 Website Evaluation Study, as did Caddy.

GM’s J.D. Power accolades aren’t limited to studies in the U.S. The Chevy Corvette scored the 2024 Canada ALG Residual Value Award, and Chevy was recognized for its superior performance in the J.D. Power 2023 China Vehicle Dependability Study, just to name a few.

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Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. The company was bought and sold a few times in the 2000’s after Dave retired and sold the company. Thoma Bravo is at least the third owner in the last 20 years.

    $8 billion? Pretty steep.

    Reply
  2. I can’t figure how a company that gives out biased opinions can be worth 8 billion ? SMH

    Reply
    1. Me too 😳.. they used to be reputable back in the day.. Not anymore 😞

      Reply
  3. Not reputable. They’ve been bought too many times.

    Reply
  4. JD Power is not the same company. See all the recent acquisitions to understand the $8B

    Reply

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