Per previous GM Authority coverage, the GMC Sierra has boasted the highest average transaction price of the full-size truck segment several times in the last year. Now, Big Red’s pickup was once again transacting at prices above those of its rivals in Q4 2023.
According to a report from Cox Automotive, the GMC Sierra lineup – which consists of the Sierra 1500 and Sierra HD – featured an ATP of $71,629 during Q4 2023. Meanwhile, the Ram 1500 placed second with an average transaction price of $69,369 over the course of the same timeframe. Customers are attracted to the Sierra’s posher trim levels, as the AT4, AT4X, Denali and Denali Ultimate variants account for more than half of the brand’s overall sales mix.
It’s worth noting that the Sierra’s platform-mate, the Chevy Silverado, placed fifth out of six total entries with an ATP figure of $61,250.
The full breakdown of ATP figures for the segment is as follows:
| Average Transaction Price | |
|---|---|
| GMC Sierra | $71,629 |
| Ram 1500 | $69,369 |
| Ford F-Series | $67,010 |
| Toyota Tundra* | $63,431 |
| Chevrolet Silverado | $61,250 |
| Nissan Titan | $58,876 |
- *Q3 2023 ATP
It’s worth noting that Ram’s ATP refers to the 1500 model only, thus excluding the heavy-duty Ram HD variants. In addition, the GMC Hummer EV Pickup was excluded from this comparison.
As a reminder, the Sierra 1500 is available with numerous powertrain options, including the turbocharged 2.7L I4 L3B gasoline TurboMax engine, rated at 310 horsepower and 430 pound-feet of torque, the naturally aspirated 5.3L V8 L84 gasoline engine, rated at 355 horsepower and 383 pound-feet of torque, the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and the 3.0L I6 LZ0 turbodiesel Duramax engine, rated at 305 horsepower and 495 pound-feet of torque.
Meanwhile, the Sierra HD is equipped as standard with the 6.6L L8T V8 gasoline engine, rated at 401 horsepower and 464 pound-feet of torque, on most trim levels, while the 6.6L V8 L5P turbodiesel Duramax engine, rated at 470 horsepower and 975 pound-feet of torque, is optional on a majority of models.
Under the skin, the Sierra rides on the GM T1 platform, which it shares with the Chevy Silverado. Production of the Sierra 1500 takes place at the GM Fort Wayne plant in Indiana and GM Silao plant in Mexico, while the Sierra HD is assembled at the GM Flint plant in Michigan.
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Comments
Of course, the top trims led the way. All we need is a nice recession to knock some sense into these morons.
its coming. i work in finance. im being yelled at via memos to stop giving money away after being yelled to give money away. very fast behind the scenes shift
people are buried in debt like never before and keep wanting more…
@lol
I totally agree. It’s hanging on by a string. Our national credit card debt is over a TRILLION dollars. It’s going crash and when it does its going to be HARD. Get ready. April/early may. Basically right after spring break. You watch.
Were you the same one shouting the bottom was going to fall out of the economy last year and we were going in to a hard recession? Some people have zero grasp on workings of the economy or stay up to date on the news..
I don’t understand the mindset of some people. They are literally willing to drop buckets of cash on some of these vehicles (with high interest rates) that will massively depreciate as soon they roll off the lot. Don’t get me wrong, I love the look of some of these trucks, but they are like a small mortgage now. If people keep buying them, the prices will never come down.
There are simply a lot more people that have money than you think or what media wants you to believe. Yes a ton of the middle class are now squeezed, but just take a drive around and you’ll see massive amounts of expensive housing being gobbled up quickly. With 320 Million people in the country, the top 20% means 64 million, which means there is a large market for higher quality goods.
top 10%
top 20% is not a thing. it is 10%
its 10 40 50 were the 10% can afford things, 40% are slaves for life juggling debt etc and 50% are pretty much out of the economy just surviving
I bought a 2022 Yukon in October of 22 and it has depreciated a grand total of 11,000 dollars of the 73,000 I paid in the 25k miles I’ve driven it. This isn’t the 1960s anymore, cars don’t instantly lose half their price for driving off the lot.
Love my ’23 Sierra Denali Ult, worth every penny. I just had to drive rental car (mazda cx-5) for a week, yuck. When I got back home and got in my truck it was like, ahhhhhhh.
I just bought a ’23 GMC Sierra Elevation last summer. At first, I was looking for a Sierra that had more options, like an SLT or AT4, but after looking at those stickers that were all around $70,000, I started to look at the Elevation trims. I found a white double cab (I wanted a longer box) that had a V8, MultiPro Tailgate, spray-in bedliner, and X31 package with the 20″ black wheels. The sticker on mine was just under $61,000 before my GM discount. Yes, $61,000 is a lot of money for a mid-trim truck, but considering what equipment mine had compared to other higher trims, I think I got the best truck value on the lot that day.
anyone that thinks they have a grasp on the “Economy” any better than anyone else, is fooling themselves. Listening to the “news” for what’s truly happening is listening to pure propaganda, and those media talking heads are just that. Repeating BS that the government puts out. Also, calculating the “Top 20%” is not just head counting and multiplication. If you’re talking Top 20% by wealth, that wealth is concentrated in far less numbers of the population, probably less than 30 million.
But, it is America and people have the freedom to buy whatever they can “afford”, which is up to interpretation. That being said the huge numbers of folks that have stupidly over-extended themselves and now are defaulting/walking away from their loan contracts which will impact the rest of us, who are financially responsible.
You appear to be projecting your own financial inadequacies onto others. Many people like myself don’t carry credit card debt and have a six-figure income. In fact 33.6% of people have a 6 figure income. If you have no debt, then a truck payment on a new truck is no big deal. Again, you don’t understand the numbers because you can’t grasp the sheer size of 50 million people that DON’T have to stretch and can absolutely afford new trucks. Most people I know can and are NOT living above their means, which is why they can afford nice things. Sounds like you’re bitter about your fall on the financial ladder, because reality is 10’s of millions can. You are right though, people with your lifestyle would be stupid to buy and are the ones walking away from their responsibility. With that behavior, it’s easy to see why you/they can’t afford things. Good thing there are plenty that can. Someone has to pay the taxes to supplement your people.
Simply put, you don’t know jack about what other people can and can’t afford, other than what you hear from the media.. and they are always projecting average. Stop being average.
You couldn’t be more wrong or more ignorant.
The mere fact you felt compelled to respond, though my post never called on you shows just who is harboring inadequacies. LOL
As far as 6 figure incomes, that isn’t much to brag about these days. I met that 20 yrs ago. The only debt we carry is on both rentals we own, which pay for themselves. Being married to a Dr has its privileges.
Great so we are 8n same boat and you can afford a new truck then. Why the crying about everyone not being able to afford? That is some liberal media parroting, instead of recognizing, they wouldnt build them if people weren’t buying and they wouldn’t be buying if couldn’t afford. Sure some might fail but many dont.