As previously reported by GM Authority in December 2023, four GM executives – including former GM Customer Care and Aftersales Global Vice President Josh Tavel – were promoted to various positions throughout the Detroit-based automaker. Of course, this left several vacancies that needed to be filled, so General Motors has elected to promote David Marsh to Vice President of Customer Care and Aftersales.
According to a report from Automotive News, Marsh is set to replace Tavel as The General’s service and parts division Vice President. Prior to this promotion, Marsh served as Executive Director of North America Sales, Service, and Marketing within the Aftersales unit since the 2020 calendar year. With that in mind, he will be succeeded by Jennifer Goforth, who has led GM’s Global Aftersales Engineering and Service Operations since the 2022 calendar year.
“I want to thank David and Jennifer for their continued commitment and leadership,” GM North America President Marissa West stated. “Their extensive experience and track records for success uniquely position them to continue the momentum and growth for our Customer Care and Aftersales business.”
It’s worth noting that Marsh brings more than 30 years of career experience in Aftersales to his new position, including some time with Holden in Australia. Meanwhile, Goforth has served as Director of Global Aftersales Mechanical Engineering, and was also the chief engineer of the Chevy Bolt EV for GM Korea.
As for the man who drove these promotions, Josh Tavel was recently appointed to Senior Vice President of Energy Storage and Propulsion, R&D, and Manufacturing Engineering, where he will work with battery development and manufacturing engineering. As such, Tavel will be responsible advancing General Motors’ goals regarding electrification and battery development for its electric vehicles.