Most stateside customers looking for a vehicle with a little extra cargo space will opt for some kind of crossover, SUV, or pickup truck, and that’s fine. However, there’s another body style out there that’s often overlooked when it comes to hauling stuff to and fro – the wagon. Now, one enthusiast is building the wagon that GM should have given us with this custom Buick Regal GS TourX.
Photos of the project were posted to social media by Instagram user @project.tourx, showing the progress made thus far. Finished in pearl white, the wagon looks quite tasty indeed, especially with the new mods and upgrades.
Per the @project.tourx feed, the project was launched last September.
“For those who aren’t aware,” the post reads, “The TX is a German made Opel sent to the states where it was given lift springs and cladding for the American market. Well, I want none of it!”
The plan for the build was straightforward – lower it, improve the styling, add a spoiler, upgrade the wheels, and toss on some big Brembo brakes. To that end, the owner installed a new Regal GS front bumper, a rear GSi Sport Tourer bumper imported from Poland, a set of H&R lowering springs, and some nifty-looking 21-inch by 9-inch Blaque Diamond wheels. The wheels were wrapped in 245/35 Toyo Proxes tires.
Under the rollers, a set of brakes plucked from the Cadillac ATS-V help to slow the roll, with a new yellow powder-coat finish to accent the wheel wells. The windows were tinted as well, for good measure.
Further details include quad exhaust tips with inspiration from the Cadillac CT5-V. The lower body cladding was also removed, and a rear spoiler was installed on the hatch.
The final results speak for themselves:
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Comments
Yes it is.
Love it!! Add the Regal to the long list of non SUV’s that GM didn’t care to market..
Wasn’t a marketing problem. I spec’d one out when they were on the market but for the price, the traverse was a better fit. It was more of a price problem. It was at a premium price for less space than a Chevy or GMC. Unlike Europeans, Americans expect more from a premium vehicle than just a fancy name. They need results.
You mean the wagon that they put out front and center at every major auto show and did road test in every magazine? They got great reviews but no one cared.
I sat in one at the auto show and no one came to look. They all went to the new Enclave at the back of the display. I could have eaten lunch in that car and had no one want to get in.
Buddy it is the market not GM. You are one of few wanting a Wagon. That is the cold hard reality.
The Regal TourX we did get was already a great product, and nobody bought it. Even less than that nobody would have bought this either… The market is now driven by middle-aged women and “size deficient” redneck males who only want underpowered appliance-like CUVs, or off-road styled lifted pickup trucks with their emblems spray painted black… The realities of today’s buying public are really disappointing to say the least.
You are half right. It would not have sold.
But the truth is many of these SUV models have taller roofs and are much easier to get in and out if. They will carry more and larger objects.
They tide well. My wife’s Acadia in sport mode drives like my old SSEI. It will run a mid 14 sec quarter mile which is not bad for 4400 pounds and get near 30 mpg on the highway.
What we need to note is Americans like a specific size car and the SUV fits the size of a mid size sedan with more ability.
Wagons are cool but the low roof prevents large or tall objects from fitting.
We also have the roads to handle them unlike Europe.
Look people have choices and they choose works for them. Mocking them is just a show of ignorance. People could call you an idiot for wanting a wagon but there is no cause for that either.
I had a 2018 Tourx and I loved it. It was quick and comfortable.
Really didn’t understand GM not bringing the OPC parking brake over from Germany along with the sedan. With Buick trying to be an entry level premium brand, they needed something to compete with the Audi RS wagons. Missed opportunity.
I have a 50k miles 2014 Cadillac CTS wagon in my garage. I love it! It’s too bad GM wouldn’t give us a Buick (or Cadillac!) wagon prepared like this one. I would buy one…
Very nice……..I believe this is the same one that was on the season finale of Hot Rod Garage running the 1/4 mile. I have a 2018 TourX in dark blue and I have to say it is the nicest driver that I have owned. There is a comradery among TourX drivers as they notice each other and wave. Back when they were new I had a number of people ask me about it and once they took a test drive at the dealer most bought one. I use mine year round in the Great White North and would not be able to use it with the suspension mods on this one……but it sure looks great. Now if only they had made a stick available when new……..
I have always liked Opels. After all, they are German. I drove one of these and it was roadworthy and spacious although a little underpowered for my taste. It is too bad that GM didn’t import an OPC (high performance organization I think) version. GM didn’t like the numbers I suppose. I would love to purchase one like you are modifying. Station wagons ARE cool, a more aerodynamic SUV. Sigh…
Trifecta has tune for it. Makes very respectable numbers.
OPC = Opel Performance Center like Mercedes’s AMG or BMW’s M Series
Just another wagon that GM could have built and then no one buy the CTSV and others.
GM has a long history of wagons but also a long history of no one buying them.
I wager no one here bought a Caprice., Roadmaster, Regal or CTS wagon new.
Also get informed the OPC Opels sedan and wagon back then was over $70,000 in Europe. To get the twin turbo legal here would have cost more than they would have sold.
I just wish the internet expert’s would back up their talk with purchases.
You blame GM but then you are never there when they deliver.
The truth is the Suv people show up and buy.
I did buy a Buick Roadmaster Estate Wagon new.
Ok you get a pass, anyone else?
Hint: it’s GM’s decades-long poor marketing efforts that effectively killed some of their best models.
Ok then what about the Magnum and other non GM wagons that also failed?
You need to get a new excuse. The truth is wagon are not what the market wants and only a very few who offer them globally can afford yo do so.
C8.R:
You’re spot on as usual.
They sold the GS sedan, they could have brought over the wagon version. Not a good excuse.
The GS had a 4 cylinder and no twin turbo V6 and clutch driveline.
Big difference in price.
You really need to get in touch with the cost of things and how is would not sell at that price. They had to discount the GS as it was.
GS Regals could be had with manual transmissions.
Still not a twin turbo V6 with AWD.
I bought a new CTSV wagon in 11. I still have it and love it. They were sooo popular they made around 1600 TOTAL in the 4 years of production. In the real world, they were so unpopular that my dealer gave me 10K off, while any other V at the time carried a slight markup. Fortunately for gm, the wagon did not cost much NRE. It is a sedan from the rear doors forward. Just a minor bit of metalwork to do the rear change for a wagon. I totally get why gm does not make a wagon. They have made them and buyers did not buy them.
See above I bought a TourX new and plan to keep it for good………..just turned 50,000 miles, still like new.
GM could have sold many more SS wagons than Caprice wagons. Plus, they would have had a huge leap on the Magnum.
You mean the Magnum that failed after 3 years?
You need to learn some math on production.
I was hoping for the SS “El Camino” that they built a prototype of…….I believe there was also a G8 version. They were based off the Holden Ute…….
It was planned but Holden just was not making money and the Ute was dying in Australia.
Down under they now drive Toyota trucks that have become the top seller.
The G8 ST was only going to imported in limited numbers as it was slated to be between $40k to just over $50k. It was not going yo be cheap. With 2 seats it had a limited market.,
Without question, the GMH Australia built 2006-2017 long wheel base Caprice and short wheel base Holden sedans and utes where nothing short of ‘world class’. The single limiting issue amounted to production ability.
GMH (often incorrectly referred to as ‘Holden) could export every LHD example they assembled, but could not meet the overseas demand without substantial investment which at best was risky in an increasingly uncertain world. GM was absolutely right to kill off the Holden brand. Simply had to.
Not everyone who says they want one are in the market when they are on sale. Especially when GM only builds something 2-3 years before calling it a flop and giving up on it. I wanted one, but I wasn’t in the market during that short window.
You blame the so-called “internet experts” for not showing up when GM delivered a vehicle. But if they would have delivered this vehicle for more than a single generation, more buyers would have had the chance to show up.
And the CTS wagon was only made from 2010-2014.
So when a car flops you continue to build it and do a second Gen?
You do know GM went broke selling cars that made no money and did more than one Gen of losses.
Like it or not even just making money is not enough. They have to build and sell what brings the greatest returns.
Also when you factor in the decline year over year not an increase year over year is why they killed the car.
I hope you count change better at the store than you understand how to make money.
Understand they need to make money. Understand they need to stop losses when a call doesn’t sell. Business is business.
But you called out why people didn’t buy…that was my reason. Like it or not. I’m only a single customer and this forum is made up of a small percentage of the overall marketplace. Sadly the enthusiasts will always be the minority in the automotive world. So we’re all here exclaiming our desires and wonder why we aren’t heard…but we don’t represent the larger consumer for GM.
Good job on the car. I love cladding of some sort though and the wheels make me nauseous. But I have a stock 2019 Tourx that I love and am 83 years old. Being a past WOT racer of anything with an engine I still can’t get the ostentatious, blingy, overdone, monster truck style wheels that many like nowadays – just me. a personal thing for sure.
Mine is stock except for Trifecta Tune. If you’re a WOT guy, you’d love it!
You wonder how long Buick will stand if corporate decisions like these continue. It is a shadow of itself and facing unrelenting competition, it is a fading light. Where is the Buick we used to know?
Buick would have been terminated but for China. Buick is still around because of China. I think China sales are tailing off, so gm will be chevy, gmc and caddy soon. In the states are there any standalone buick dealerships anymore?
Yes……..they just went through the upgrade cost this year and about 1000 I believe kept their dealerships and paid the GM required “fee”………
No way is there 1000 stand-alone. And by stand-alone I mean Buick’s is all they sell. Locally my caddy dealer sells buicks and gmc’s. But no way would they survive on Buick’s. They survive on Escalade’s, Yukon’s and Sierra’s. Buick was kept instead of Pontiac or Olds because of China. China viewed them so much more favorably than Americans.
SL:
Buick would be gone today if it had continued to offer vehicles like the TourX. Electra sedans, Grand Nationals, Rivieras or rebadged FWD European Wagons like the TourX, all would fail badly today. The market for any of these is microscopic today.
Anything besides another 4-cylinder crossover.
The Blazer EV body with a 6.2 V8 would have been a killer combination.
Buick bring back the regal passenger car.
…and don’t forget the Grand National!!! …and maybe a GNX!!!
KEVIN:
If half the people like you that post things like that would actually BUY these vehicles they would be waiting for you at the dealer.
GN & GNX !!
I agree. I had a 2013 Regal GS and loved driving that car.
I bought my ‘14 Cadillac CTS Performance edition wagon as a CPO with 3500 miles in 2017. The salesman told me that when the wagons were new they molded on the lot…but as soon as GM cancelled them, the phones started ringing from people who wanted one! Go figure…
I’m one of those people that look for a deal on a left over model after it is cancelled.
I had a 2012 V with the LMR-built 840hp engine. It was a fast and fun car, but every Mustang and Camaro wanted to race. Lots of people on here say nobody wants a wagon. Not true. Us wagon lovers buy them because they are unique and we like them. Since my first in 1975, a 64 Impala, I’ve owned over 50 and never had any trouble selling them. It’s a very small community and we like it that way.
The CTS wagon was never intended for here. It was intended for Europe with only a few sales here.
Cadillac pulled out of Europe and it left them with just US sales.
Lutz tried.
Buick is just add on sales most are GMC dealers that are making them the money.
i seen a few of these in the wild. always would walk around when they were parked. they are nice but as all wagons go these days, the need longer rear end. think of the old volvo 740 wagons or even american 70s wagons (to go even more retro) with how much space you got behind the 2nd row. national lampoon movies are a very good example of that.
these modern wagons are really small which is why people just go for an SUV and the whole category ends up dying due to lack of sales.
To the Author:
I believe the correct word is ” GOTTEN”.
Our language continues its slow, painful death…..
This one has been done very cool. Shaved all the barbs, lowered, nice paint, wheels. The Tour X is one of the few late-model domestic wagons I have not owned. I am looking at one with a fried engine. An Art Morison chassis with an LS 3 would suffice.
I owned a 2013 Regal GS as my personal car and we now have a 2024 Cadillac XT4. If GM would have offered this, I would bought one in a minute. GM…please give us cars that are stylish and fun to drive.
A purchase is a vote.
With the exception of the Corvette, if it doesn’t sell, it’s not going to be produced.
“Heritage” is toast.
I would definitely take one of these minus the silly rubber band tires and overly large wheels. If they had the intelligence and forsite to change this one over to a Malibu wagon I would be first in line providing it used the 2.0T. I bet it would have sold better than the Regal too!
I think it’s beautiful.
I drive the original Opel insignia B Facelift GSI 2021 in snow white in Germany.
LG Frank
…Should Have Gotten.
I loved the Regal wagon. The only major turnoff it had (and it was literally a major dealbreaker for me) is this is a GM product from a small recent era when GM was omitting the off switch for the stupid Engine-Stop-Start system. I literally turned away from GM looking at Lincolns until that button was brought back into their cars. Once I saw the facelifted XT5 had it, GM was back on the shopping list.