General Motors is expanding is all-electric vehicle offerings with several new battery-powered Chevys, with two of the latest being the Chevy Equinox EV and Chevy Blazer EV. Now, GM Authority has learned new information concerning the demographics which GM hopes to attract with these two new crossovers.
According to the Chevrolet marketing team, which provided the new demographics information to GM Authority Executive Editor Alex Luft, General Motors is expecting the Chevy Equinox EV to sell well in the coastal U.S. states, while the Chevy Blazer EV is expected to sell well in the middle of the country.
In addition, the overlap in demographics between Chevy Equinox EV and Chevy Blazer EV buyers will be between current ICE-powered Equinox and ICE-powered Blazer owners, as well as EV owners generally.
Finally, Chevrolet expects both models to attract customers with a household income around $100,000 to $150,000 annually. Of course, this latter bit of information raises the question of just how “mainstream” the Chevy Equinox EV actually is, given the new crossover is framed as a more accessible and affordable all-electric model. As for positioning, the Equinox EV slots into the compact SUV segment, with a wheelbase measuring in at 116.3 inches. Both front-wheel drive and all-wheel drive variants will be offered, with a range-per-charge estimate up to 319 miles.
Meanwhile, the Chevy Blazer EV slots into the midsize SUV segment with a wheelbase measuring in at 122 inches. The Blazer EV will be available in front-wheel drive, rear-wheel drive, and all-wheel drive variants, and is highlighted by strong performance and striking styling. Range-per-charge is estimated to be around 324 miles.
Notably, both models ride on the GM BEV3 platform, with production taking place at the GM Ramos Arizpe plant in Mexico.
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Comments
They expect the Blazer EV to sell well, with that absurd $56k starting price tag, in the not so affluent but also EV resistant midwest? They will be lucky if it sells…at all.
As for the Equinox, this one may actually do well provided GM doesn’t bait and switch the price on this one like they did the Blazer.
Don’t kid yourself, some people in the midwest have money. I am from Indiana, went to college there. My roomie’s dad was a multi-millionaire in the late 70’s. I figure that would equate to around 50M today. I was definitely the “poor” kid in the dorm. I ate dorm food, no pizza’s, no ski trips on breaks, tennis shoes in snow to get to class, … Now if they are willing to buy an EV is a valid question. I expect EV’s will continue to sell well in the “smile” region, coasts and south. As an example of a problem for a sale to the rich college kid, he would drive with friends to CO on breaks non-stop to go ski. Not gonna happen in an EV. Of course if they really wanted to go, they could rent a Tahoe for the break. Money just was not an issue.
Has nothing to do with money and everything to do with weather.
Yup I’m a native Hoosier too and graduated from Purdue engineering school. Lived and worked here my whole life and have plenty of money, you just don’t see it. Midwesterner’s are a bit conservative and don’t flaunt much. But when it comes down to it, we have the cash when the price is right. I save and wait for the right incentives then write the check for what I want. ICE of course, no EV’s here.
The tax incentive will help while it last.
As for EV in the mid west I see more and more here daily. The similar priced Y Teslas are all over. Winter has not slowed them down.
This is not a full on replacement as we will still have the ICE Nox. This is just a step to continue to improve and reduce cost of EV models before the government forces them.
Before I trust any of GMs demographic predictions, I want to see the actual demos for the new Trax. They were predicting first-time car buyers and a used car alternative, but I’m willing to bet a lot of seniors are going after it too, maybe more than the GM predicted groups.
Just MHO, but this shape of vehicle attracts older ladies, at least in my area here in the Midwest. And these ladies are pretty set on their Honda CRVs and RAV4s, they have a pretty strong loyalty.
If those same ladies read the life story of Claire Ford (Henry’s wife), and see how electrics makes their lives simpler with no auto maintenance, except tires and windshield washer fluid, they will trade up from all those Asian imports to a domestic GM or Ford electric!
My guess is over 99% don’t know or care how their vehicle actually works.
Yet people on here think they care about their engine size… Wrong demographic for that itch.
First of all, Mrs. Ford’s name was Clara not Claire.
As for virtually no maintenance for EV’s, that’s a myth. The Federal Office of Energy Efficiency and Renewable Energy, estimates scheduled maintenance costs for an electric vehicle averages $0.06 cents per mile, while it’s at $0.10 per mile for a conventional ICE-powered vehicle. Forty percent less but certainly NOT maintenance free. In practice, the difference in maintenance costs is being reported as being closer 31%.
Those estimates of course don’t include the elephant in the room which is the battery replacement cost (currently $8-$20,000) at the expected 8 yr/100,000 average battery life expectancy.
This sums up everything wrong with current EVs. The target should be earners making 60-75k, not 100-150k.
It says household income which would mean two incomes combined.
Yeah, you’re exactly right, but I know more people making a lot less , than I do over 100,000. These vehicles can’t possibly come close to paying for themselves at these prices, because most of the batteries will go bad and most will trade them off, instead of the cost of replacing the batteries!
So the Miami area offers a 4 year lease on the Blazer EV for an out of pocket expense of $50,000 for those 4 years. WTF!