The 2023 Chevy Colorado ushers in the midsize pickup’s third generation, with the 2024 model year introducing a few important updates and changes, including the new Colorado ZR2 Bison package. Notably, the third-generation Chevy Colorado includes a B-pillar applique on some trim levels, but not others. Now, GM Authority has uncovered why this is the case.
For those readers who may be unaware, the third-generation Chevy Colorado includes a B-pillar applique (RPO code BW7) on LT, Z71, and ZR2 trim levels, but not WT or Trail Boss. For those models that do incorporate the feature, the applique is included in conjunction with all paint colors except Black (paint code GBA) and Harvest Bronze Metallic (paint code GXN).
GM Authority Executive Editor Alex Luft asked members of the Chevy design team why the third-gen Colorado included a B-pillar applique on some trims and paint colors, but not others. The design team members told GM Authority that the purpose of the B-pillar applique was to give the pickup a more-rugged look.
As a reminder, the third-generation 2023 Colorado offers three engine options, including the Turbo 2.7L I4 L2R gasoline engine, rated at 237 horsepower and 260 pound-feet of torque, the Turbo Plus 2.7L I4 L3B gasoline engine, rated at 310 horsepower and 391 pound-feet of torque, and the Turbo High-Output 2.7L I4 L3B gasoline engine, rated at 310 horsepower and 430 pound-feet of torque. The 2024 Colorado no longer offers the mid-range Turbo Plus 2.7L I4 L3B gasoline engine, leaving the Turbo 2.7L I4 L2R and Turbo High-Output 2.7L I4 L3B as the two remaining engine options. In addition, the Turbo High-Output 2.7L I4 L3B was rebranded as TurboMax.
The 2024 Colorado also offers the new ZR2 Bison Edition (RPO code ULV), which includes a variety of components sourced from the off-road experts at American Expedition Vehicles (AEV), such as new bumpers, new wheel flares, new skid plates, and more.
The Colorado rides on the updated 31XX-2 platform, while production takes place at the GM Wentzville plant in Missouri.
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Comments
Last Gen all got them.
Some folks removed them for a more rugged look.
I think it looks better without.
Something to think about, distract your attention, while the roof is buckling at the car wash .
Looks bad-real cheesy.
My opinion it looks much better blacked out.
The provided answer “it looks more rugged” is PR bull$hit. They’re trying to distract from the truth. The pennies have been pinched hard. The truck looks unfinished without it, but they said that’s okay on the lower trim levels. That’s the truth behind not having a physical headlight knob too. GM is trying to save a buck everywhere they can.
It looks more upscale with paint instead of a sticker to me, but I don’t see how either one makes it look rugged.
Is it a really tough offroading decal that helps you on the Rubicon Trail?