The automaker announced that it is preparing the launch of two fully electric vehicles this year in Colombia, which play a leading role in GM’s electric vehicle strategy in South America. In fact, a senior local company official confirmed to Autosdeprimera that Colombia will be the first country in the region where the all-new Chevy Blazer EV and Equinox EV will be launched.
“The Blazer EV with Ultium technology will be our first launch in the electromobility segment. This model has already won several international awards,” said Marketing Manager of GM Colombia, Juan Alberto Yokens. “The second confirmed product is the Equinox EV and we can proudly say that we will be the first in the region to have these two products,” he added.
Once again, GM confirms that it will give Colombia priority for electric vehicle vehicle launches in South America, introducing the all-new Chevy Blazer EV and Equinox EV for the first time in that country – ahead of Brazil, Chile and Argentina which have larger automotive markets. This has already happened with the Chevy Bolt EUV, the first of the three Chevrolet EVs for the region that the manufacturer announced in mid-2022.
GM South America’s new onslaught of all-electric vehicles will begin with the Chevy Blazer EV, which will officially launch in Colombia before the end of the first quarter of 2024. In fact, the company revealed that it currently has 10 units of the Blazer EV undergoing testing in the country, which have accumulated more than 10,000 kilometers or 6,214 miles of travel in Colombian territory.
For its part, the all-new Chevy Equinox EV will launch in the second half of the year after the vehicle is tested in the country’s topography, and following training of sales and technical advisors in each of the brand’s dealerships in Colombia. Both models will arrive in the country and the rest of the South American markets imported from the GM Ramos Arizpe plant, where they are manufactured for North America and other international markets.