Combined Chevy Tahoe and Suburban sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2023.
Chevy Tahoe & Suburban Sales – Q4 2023 – USA
Chevy Tahoe and Suburban sales in the U.S. decreased nearly 23 percent to 36,379 units in Q4 2023, comprised of:
- 26,235 units of the Tahoe, a decrease of nearly 16 percent compared to 31,123 units sold in Q4 2022
- 10,144 units of the Suburban, a decrease of nearly 37 percent compared to 16,045 units sold in Q4 2022
Chevrolet Tahoe & Suburban Sales - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|
TAHOE | -15.71% | 26,235 | 31,123 | +4.32% | 110,328 | 105,756 |
SUBURBAN | -36.78% | 10,144 | 16,045 | +3.67% | 52,820 | 50,951 |
TOTAL | -22.87% | 36,379 | 47,168 | +4.11% | 163,148 | 156,707 |
Chevy Tahoe & Suburban Sales – Q4 2023 – Canada
Chevy Tahoe and Suburban deliveries in Canada decreased over six percent to 1,807 units in Q4 2023, comprised of:
- 1,242 units of the Tahoe, an increase of over three percent compared to 1,201 units sold in Q4 2022
- 565 units of the Suburban, a decrease of over 22 percent compared to 727 units sold in Q4 2022
Chevrolet Tahoe & Suburban Sales - Q4 2023 - Canada
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|
TAHOE | +3.41% | 1,242 | 1,201 | +2.18% | 4,776 | 4,674 |
SUBURBAN | -22.28% | 565 | 727 | +16.97% | 2,846 | 2,433 |
TOTAL | -6.28% | 1,807 | 1,928 | +7.25% | 7,622 | 7,107 |
Chevy Tahoe & Suburban Sales – Q4 2023 – Mexico
Chevy Tahoe and Suburban deliveries in Mexico decreased over 30 percent to 968 units in Q4 2023, comprised of:
- 357 units of the Tahoe, a decrease of nearly 31 percent compared to 515 units sold in Q4 2022
- 611 units of the Suburban, a decrease of over 30 percent compared to 876 units sold in Q4 2022
Chevrolet Tahoe & Suburban Sales - Q4 2023 - Mexico
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|
TAHOE | -30.68% | 357 | 515 | -12.90% | 1,350 | 1,550 |
SUBURBAN | -30.25% | 611 | 876 | -18.53% | 2,308 | 2,833 |
TOTAL | -30.41% | 968 | 1,391 | -16.54% | 3,658 | 4,383 |
Competitive Sales Comparison (USA)
Chevy Tahoe and Suburban sales continue to dominate their segment during the fourth quarter of 2023 when ranked by sales volume on a combined basis, as they have for about two decades. This is despite the Bow Tie brand’s full-size SUV duo posting a combined 23 percent decrease in sales to 36,379 units. Similarly, sales of the GMC’s full-size duo, the GMC Yukon and Yukon XL, which are corporate cousins to the Tahoe and Suburban and share the same architecture, were down 16 percent for 19,121 deliveries.
Individually, the regular-length Tahoe (see running Chevy Tahoe sales) led again with a 16 percent slip in sales to 26,235 units. The Ford Expedition (see running Ford Expedition sales), which includes sales of the regular-length Expedition and extended-length Expedition Max, followed in second place with a 17 percent dip to 16,969 units. The regular-length GMC Yukon (see running GMC Yukon sales) placed third this time around with a 19 percent slide to 10,793 units, followed by the Suburban (see running Chevy Suburban sales), the Tahoe’s extended-length counterpart, in fourth with a 37 percent drop to 10,144 units, and the extended-length Yukon XL (see running GMC Yukon XL sales) in fifth with a 12 percent decrease to 8,328 units. Notably, the GMC SUVs also outsold the Ford duo as well. The Jeep Wagoneer, comprised of the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), took sixth place with a 39 percent jump to 8,266 units. The Toyota Sequoia placed seventh, up from the bottom spot last quarter, with a 33 percent bump to 6,392 units as the redesigned 2023 Sequoia continues to hit the market. The Nissan Armada fell to last place with a five percent slip to 3,466 units.
Sales Numbers - Mainstream Full-Size SUVs - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | -15.71% | 26,235 | 31,123 | 29% | 30% | +4.32% | 110,328 | 105,756 |
FORD EXPEDITION | -16.82% | 16,969 | 20,400 | 19% | 20% | +18.37% | 73,396 | 62,007 |
GMC YUKON | -18.83% | 10,793 | 13,296 | 12% | 13% | -5.64% | 45,498 | 48,220 |
CHEVROLET SUBURBAN | -36.78% | 10,144 | 16,045 | 11% | 15% | +3.67% | 52,820 | 50,951 |
GMC YUKON XL | -12.00% | 8,328 | 9,464 | 9% | 9% | +7.89% | 36,773 | 34,084 |
JEEP WAGONEER | +39.09% | 8,266 | 5,943 | 9% | 6% | -19.52% | 29,149 | 36,219 |
TOYOTA SEQUOIA | +33.00% | 6,392 | 4,806 | 7% | 5% | +317.43% | 22,182 | 5,314 |
NISSAN ARMADA | +5.22% | 3,466 | 3,294 | 4% | 3% | +77.68% | 21,185 | 11,923 |
TOTAL | -13.20% | 90,593 | 104,371 | +10.40% | 391,331 | 354,474 |
From a segment share standpoint, the Tahoe and Suburban earned a combined 40 percent share, with the Tahoe posting a 29 percent segment share, down one percentage point year-over-year, and the Suburban with an 11 percent share, down four percentage points. The Yukon and Yukon XL held a combined 21 percent segment share, with the Yukon posting a 12 percent share, down one percentage point, and the Yukon XL maintaining a nine percent share. The Expedition and Expedition Max posted a cumulative 19 percent share, down one percentage point. The Wagoneer and Wagoneer L together earned a nine percent share, up three percent. In comparison, while the Sequoia posted a seven percent share, up two percentage points, and the Armada held a four percent share, up one percentage point.
Sales Numbers - Chevy Full-Size SUVs - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | -15.71% | 26,235 | 31,123 | 72% | 66% | +4.32% | 110,328 | 105,756 |
CHEVROLET SUBURBAN | -36.78% | 10,144 | 16,045 | 28% | 34% | +3.67% | 52,820 | 50,951 |
TOTAL | -22.87% | 36,379 | 47,168 | +4.11% | 163,148 | 156,707 |
As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.
Sales Numbers - GMC Full-Size SUVs - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
GMC YUKON | -18.83% | 10,793 | 13,296 | 56% | 58% | -5.64% | 45,498 | 48,220 |
GMC YUKON XL | -12.00% | 8,328 | 9,464 | 44% | 42% | +7.89% | 36,773 | 34,084 |
TOTAL | -15.99% | 19,121 | 22,760 | -0.04% | 82,271 | 82,304 |
Combined, the Tahoe and Suburban again commanded the mainstream full-size SUV segment in terms of sales volume, followed by the Yukon and Yukon XL, with Ford placing third. The four GM full-size SUV nameplates accounted for 55,500 deliveries for a dominant 61 percent segment share, representing over three-fifths of all sales in this space.
Sales Numbers - GM Mainstream Full-Size SUVs - Q4 2023 - USA
MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
CHEVROLET TAHOE | -15.71% | 26,235 | 31,123 | 47% | 45% | +4.32% | 110,328 | 105,756 |
CHEVROLET SUBURBAN | -36.78% | 10,144 | 16,045 | 18% | 23% | +3.67% | 52,820 | 50,951 |
GMC YUKON | -18.83% | 10,793 | 13,296 | 19% | 19% | -5.64% | 45,498 | 48,220 |
GMC YUKON XL | -12.00% | 8,328 | 9,464 | 15% | 14% | +7.89% | 36,773 | 34,084 |
TOTAL | -20.63% | 55,500 | 69,928 | +2.68% | 245,419 | 239,011 |
The full-size mainstream SUV segment fell 13 percent to 90,593 units during Q4 2023, meaning combined Tahoe and Suburban sales underperformed the segment average.
The GM Authority Take
The Chevy Tahoe and Suburban duo continue leading the mainstream full-size SUV segment. Combined with their corporate cousins, the GMC Yukon and Yukon XL, GM accounts for three out of every five sales in this space. While competitors have launched new and updated models, a refresh of The General’s offerings arrives for the 2025 model year to take them on. In fact, even the GMC Yukon duo alone outsold the Expedition and the rest of the field. All four of these profitable GM models remain key to the automaker’s financial health.
That’s one reason why this past October, the UAW eventually expanded its strike to the GM Arlington plant in Texas, where these full-size SUVs are built, as contract negotiations stalled. But a GM-UAW labor contract was ratified in November. While sales of the whole segment were down, GM models still underperformed the average due to a pause in production that lasted nearly a month. Previously, the facility had been running at full capacity, with no room to produce more units.
With production picking back up and a refreshed 2025 Tahoe and 2025 Suburban boosting renewed interest in both nameplates, sales should improve when the updated models begin arriving at dealerships later in the year. This will further cement GM’s command of the lucrative full-size SUV segment. The upcoming refreshed Yukon and Yukon XL will only solidify this lead.
About Chevrolet Tahoe And Suburban
The 2024 Chevy Tahoe and Suburban arrive with just one change: The deletion of the Auburn Metallic color.
GM recently unveiled the refreshed 2025 Chevy Tahoe and refreshed 2025 Chevy Suburban, showcasing new styling, inside and out, as well as announcing a revised diesel engine option and new tech features.
The new 3.0L I6 LZ0 turbodiesel Duramax engine delivers more power and torque than the outgoing 3.0L I6 LM2 turbodiesel. Design changes to the 2025 model finally make that powerplant option available on the Z71 trim level for the first time, which is incidentally the most popular trim for the full-size SUV.
Also, updated tech features include new trailering assists and the vaunted GM Super Cruise semi-autonomous driver assistance feature. The updated duo also gets nine additional wheel combinations, including 24-inch alloy options.
About The Numbers
- All percent change figures compared to Chevrolet Suburban and Tahoe sales in Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
- Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition Max
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A.
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
Karma for their ”Market Adjustment” price add-ons….
when i told yall the market is tapped out yall downvoted. i said all the housewives bought one (those and rentals are the only real market for these since 2021). theres nobody else left to buy these. watch sales crash into a cave next report.
I’m ready to buy a new truck but waiting for all of the recalls to get worked out!
Yes, the market is going to adjust/crash HARD, and people can’t afford a $80k, $90k, $100k Tahoe/Yukon/Suburban……just like “lol” and I said last week. Early May…watch out
The all new refresh changeover will take place this summer, this will put more distance on the competitions. This segment is all GM. Why are these clowns trying to compete in this segment. Poor Wagoneer,all that money they put into that loser.
Can’t sell what you don’t have!