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Cadillac Lyriq Launches In France

Back in October 2023, General Motors announced that the Cadillac Lyriq would be sold in Switzerland, a move which served The General’s overarching ambition of expanding its presence in the European market. With deliveries of the all-electric luxury crossover set to begin in Sweden, the Detroit-based automaker has now announced that the Lyriq will also be on offer in France.

According to a report from Reuters, the Cadillac Lyriq will be available to order online from March 23rd, 2024 onwards. Interestingly, this online approach appears to be a test to see if wealthy buyers are attracted to a virtual sales experience. That being said, there are plans for a physical Cadillac showroom in Paris.

Side profile of Cadillac Lyriq.

“When you look at the battery electric vehicle market in France, it is the luxury market that grew to the greatest extent,” GM Europe President and Managing Director Jaclyn McQuaid claimed in a prepared statement. “The luxury market is where the focus is right now.”

It’s worth noting that GM has not provided pricing details for France-bound Lyriq units. However, the Caddy EV does feature a starting MSRP of 82,000 Swiss francs, or $93,100, in Switzerland. The only other Cadillac model currently offered in Europe is the Cadillac XT4.

While French-specific specifications have yet to be released, the U.S.-spec Lyriq is available with rear-wheel and all-wheel drivetrains. The Lyriq RWD is powered by a single motor mounted on the rear axle, rated at 340 horsepower and 325 pound-feet of torque, while the Lyriq AWD features a pair of electric motors – one per axle – that produce a combined 500 horsepower and 450 pound-feet of torque. Both utilize GM Ultium battery and GM Ultium Drive motor technologies.

Under the body panels, the Cadillac Lyriq rides on the GM BEV3 platform, while production for all markets except China takes place at the GM Spring Hill plant in Tennessee.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. Aston pushed out introduction of their EV for another year …
    ” No potential customers. ”
    ” We are changing our outlook to plug-in hybrids. It’s what our customers want. ”
    Your turn, paid EV shill …… ” BOB ” .

    Reply
    1. Meanwhile, Aston Martin’s main competitor Porsche, is doubling down on EVs. I fail to see your point.
      It’s also important to note that Aston Martin is a very small company comparatively and would require an MASSIVE investment in a new platform to transition to EV.

      Reply
  2. Forbes, Jan 16 : “Europeans are cooling to the charms of electric vehicles as unexpected disadvantages drown out noisy hyperbole from EV evangelists.”
    Funny … “charms” … “EV evangelists” .
    lol …

    Reply
  3. The French hate anything American.
    Good Luck, Mary.
    Keep up the great work .

    Reply
    1. Oh, so you’ve been to France? I suspect not because if you have actually been to France, you wouldn’t say this. Everywhere in Paris, people wear North Face branded clothing. They love finding about what’s happening in America, and most every French person I’ve talked to in my several trips to the country fantasize about visiting California – it has almost mythical status for the French. Whether all that US-love will translate into sales for the Lyriq is a separate question.

      Reply
      1. Not sure what France’s Electric policies are – I know you can use up to 32 amperes single phase in the UK, 16 amperes in Germany, and 15 amperes in some smaller countries in Europe.

        The north American chargers that are built into the LYRIQ are 80 amperes 1-phase, (2023 models), and almost all 48 amperes 1-phase for the 2024’s…..

        The charging cord is a dual voltage 110 volt (8 or 12 amps) or 220 (32 amperes) single phase, included with the car purchase…. Obviously with this cord, UK customers could charge at 32 amperes. Possibly the WEBASTO charge cord will be modified for 6 and 10 ampere 220 volt single phase hook up ‘domestic’ outlets.

        My old Tesla Roadster caused a storm in EUROPE because the design of the car was ONLY single phase charging… It could go at 70 amperes, but not in Switzerland, Italy, UK, Germany, etc.

        When the Ampera came out, this volt look alike could only charge at 15 amperes single phase (along with the previously mentioned 6 and 10 in Europe), so no problem.

        But when the Bolt (Ampera-E in Europe) came out, I felt for sure they would offer a 16 x 2 charging for Europe… They DIDNT… Only can charge at 32 amperes single phase (or less with a charging cord).

        So I wonder what the deal would be for a LYRIQ. Sales may be deemed too small in EUROPE for a different set of charger modules… In which case Swiss customers will suffer along at 3,600 charging rate maximum since that is 15 amperes single phase 240 volts.

        Reply
  4. One of the major features appealing to the French market is the use of AI and Hologram technology to enable Jerry Lewis to be Cadillac’s celebrity spokesperson….

    Reply
  5. Why does the vehicle cost so much more in Europe? VAT?

    Reply

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