Serving as the luxury marque’s longest-running nameplate currently in production, the Cadillac Escalade is one of Cadillac‘s biggest profit generators. With that mind, it may come as no surprise that the average transaction price of the Cadillac Escalade increased in Q4 2023.
According to a report from Cox Automotive, the Cadillac Escalade and Cadillac Escalade ESV saw respective 2.2-percent and 2.7-percent ATP rises to $113,442 and $115,457, respectively, from Q4 2022 figures. Meanwhile, sales of the luxury SUV slipped 3.4 percent to 10,206 units in Q4 2023.
It’s worth noting that sales of the luxury marque dropped seven percent to 36,378 units in Q4 2023, while overall General Motors sales stood at a 0.2 percent gain to 619,684 units.
As for what may have led to this jump in ATP numbers, pricing figures of the 2023 Escalade rose by $1,500 across the board, which will only lead to higher transaction prices. That being said, the starting MSRP of 2024 Escalade units also rose by at least another $1,200, so increased Escalade average transaction prices may continue to trend upward.
As a reminder, the regular-length Escalade and stretched Escalade ESV models are offered with the choice of two engine options, including the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and the 3.0L I6 LM2 turbodiesel Duramax, rated at 277 horsepower and 460 pound-feet of torque. Meanwhile, the high-performance Cadillac Escalade-V and Escalade-V ESV feature the supercharged 6.2L V8 LT4 engine, which develops 682 horsepower and 653 pound-feet of torque.
Under the skin lies the GM T1 platform, while production takes place at the GM Arlington plant in Texas.
It’s worth noting that a mid-cycle refresh of the Cadillac Escalade is on the horizon for the 2025 model year, and will include updates to the exterior styling, an overhauled cabin, and a revised powertrain.
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Comments
We keep seeing prices up, sales down. Even at this level, which surprises me because luxury vehicle buyers aren’t that price sensitive. If THEY’RE balking, I can just imagine…
Automakers learned during the supply chain issues during the pandemic that they can make more profit selling fewer cars at higher MSRP.
Where does it say the rich are balking?
It’s not just the money. My wife likes the looks of my 07 Escalade more than my 22 Oynx edition. That coupled with the high price (can you say 135k for ours) will make buyers at that price point look at other high-end options.