Kia has announced plans to launch a series of new all-electric models to serve a variety of different customers. The announcement was made at the 2024 Consumer Electronics Show (CES), and outlines Kia’s Platform Beyond Vehicle (PBV) strategy intended “to enable a single vehicle chassis to be used to fulfill multiple mobility needs.” Among these mobility solutions are possible electric van models that could serve as a potential rival to BrightDrop’s all-electric delivery vans.
Kia’s plan is outlined in three basic phases. Phase one will include the introduction of the Kia PV5, framed as “a versatile EV optimized for major domains such as hailing, delivery and utilities that features conversion capability for diverse customer needs,” as well as the PV7, the largest product in the PBV lineup.
The second phase will include AI-based mobility platforms that incorporate interactive elements to engage users, as well as to keep vehicles updated. The third phase is expected to introduce highly customizable mobility solutions through integration with the future mobility ecosystem.
With regard to the PV5, Kia says it’s planning multiple sub-variants, including Basic, Van, High Roof, and Chassis Cab models. Kia will also launch complementary technologies and systems, such as Fleet Management Solutions, In-Vehicle Infotainment, and charging systems, all of which will leverage vehicle software-based data and AI technologies.
The fleet management tech will enable customers to oversee multiple vehicles, while providing insights on sales, inventory, and deliveries.
“Features may include inventory monitoring, temperature control, and intelligent route planning for efficiency,” Kia states. “The solution is intended to streamline fleet management with real-time data and AI integration for predictive maintenance and optimal operational efficiency.”
Kia has established partnerships with several major companies to enhance its new PBV business system. The partners include Uber, Coupang, CJ Logistics, Kakao Mobility, and Dubai Taxi Corporation.
“The Kia PBV business is the pinnacle of our customer-centric business approach,” said Vice President and Director of PBV, Pierre-Martin Bos. “With the aim of developing PBVs and solutions tailored to their business environments, we are confident that these strong partnerships will be a driving force on the road to becoming a sustainable mobility solutions provider.”