The automaker announced that following the official launch of the PHEV variant in China, cumulative sales of the all-new Wuling Starlight in 2023 amounted to 18,294 units, marking a strong start that quickly positioned it among the most popular models in its segment. The new Starlight reached that volume in less than a month after going on sale in the Chinese market on December 6th.
Notably, the outstanding initial sales volume of the all-new Wuling Starlight PHEV allowed the vehicle to rank second in sales among plug-in hybrid sedans in China, behind only the BYD Qin Plus that leads the segment, and is considered the hybrid benchmark in the country. This demonstrates strong buyer interest and the Starlight’s high competitiveness.
According to official SGMW statistics, during the first month of sales of the all-new Wuling Starlight PHEV in China, male customers accounted for 66 percent of people who have purchased the vehicle so far, while 70 percent of buyers are aged from 18 and 35 years old. This lines up with the Starlight’s positioning and price, the sedan becoming one of the most attractive models in its class for a younger audience.
Additionally, the joint venture revealed that more than 80 percent of Wuling Starlight PHEV buyers chose the range-topping Advanced trim level with the most connectivity features and an outstanding electric-only driving range of 150 km or 93.2 miles. In this sense, the manufacturer ensures that the Starlight meets consumer needs for products with higher configurations, higher quality and a better driving experience.
The all-new Wuling Starlight PHEV quickly gained strong demand and robust sales in China, where it arrived as the first sedan in Wuling’s history that seeks to drastically expand its presence in the passenger vehicle segment. SGMW promises to continue expanding production capacity to deliver products to users as quickly as possible, while launching the upcoming Starlight EV this year.