GMC Terrain sales decreased in the United States and Canada but increased in Mexico during the fourth quarter of 2023.
GMC Terrain Sales - Q4 2023 - United States
In the United States, GMC Terrain deliveries totaled 17,229 units in Q4 2023, a decrease of about 18 percent compared to 20,948 units sold in Q4 2022.During the complete 2023 calendar year, Terrain sales decreased about 17 percent to 71,857 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TERRAIN | -17.75% | 17,229 | 20,948 | -16.99% | 71,857 | 86,567 |
GMC Terrain Sales - Q4 2023 - Canada
In Canada, GMC Terrain deliveries totaled 3,271 units in Q4 2023, a decrease of about 1 percent compared to 3,314 units sold in Q4 2022.During the complete 2023 calendar year, Terrain sales decreased about 0 percent to 14,238 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TERRAIN | -1.30% | 3,271 | 3,314 | +0.10% | 14,238 | 14,224 |
GMC Terrain Sales - Q4 2023 - Mexico
In Mexico, GMC Terrain deliveries totaled 754 units in Q4 2023, an increase of about 30 percent compared to 580 units sold in Q4 2022.During the complete 2023 calendar year, Terrain sales increased about 10 percent to 2,404 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TERRAIN | +30.00% | 754 | 580 | +10.07% | 2,404 | 2,184 |
Competitive Sales Comparison (USA)
GMC Terrain sales during the fourth quarter of 2023 placed the Professional Grade brand’s compact crossover in 12th place among 16 entries in the mainstream compact crossover segment when ranked by sales volume, down one spot from last quarter. The Toyota RAV4 took back the top spot by a wide margin over the Honda CR-V, which had unseated the Toyota for the first time in two years during the previous quarter. RAV4 sales jumped 37 percent for a whopping 132,112 deliveries, besting Honda by over 33K deliveries. The CR-V fell back to second with a 67 percent jump to 99,106 units. The Nissan Rogue kept third with a seven percent bump to 60,367 units. The Chevy Equinox (see running Chevy Equinox sales), the Terrain’s corporate cousin and D2 platform mate, moved up to fourth place with a 20 percent increase to 58,559 units, trading places with the Hyundai Tucson, which took fifth with a 14 percent spurt to 56,444 units. The GMC Terrain (see running GMC Terrain sales) slipped a spot to 12th place with an 18 percent drop to 17,229 units.
Sales Numbers - Mainstream Compact Crossovers - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +36.76% | 132,112 | 96,600 | 21% | 19% | +8.75% | 434,943 | 399,941 |
| HONDA CR-V | +66.65% | 99,106 | 59,468 | 15% | 12% | +51.77% | 361,457 | 238,155 |
| NISSAN ROGUE | +7.14% | 60,367 | 56,345 | 9% | 11% | +45.57% | 271,458 | 186,480 |
| CHEVROLET EQUINOX | +20.13% | 58,559 | 48,748 | 9% | 9% | +0.30% | 212,701 | 212,072 |
| HYUNDAI TUCSON | +13.61% | 56,444 | 49,682 | 9% | 10% | +19.58% | 209,624 | 175,307 |
| SUBARU FORESTER | +33.24% | 46,221 | 34,691 | 7% | 7% | +33.72% | 152,566 | 114,096 |
| MAZDA CX-5 | +6.47% | 37,953 | 35,645 | 6% | 7% | +1.46% | 153,808 | 151,594 |
| FORD ESCAPE | +33.13% | 37,355 | 28,059 | 6% | 5% | +2.62% | 140,968 | 137,370 |
| KIA SPORTAGE | -6.51% | 33,196 | 35,506 | 5% | 7% | +12.40% | 140,780 | 125,245 |
| FORD BRONCO SPORT | +58.91% | 31,101 | 19,571 | 5% | 4% | +28.06% | 127,476 | 99,547 |
| VOLKSWAGEN TIGUAN | +165.23% | 20,529 | 7,740 | 3% | 2% | -13.94% | 76,228 | 88,577 |
| GMC TERRAIN | -17.75% | 17,229 | 20,948 | 3% | 4% | -16.99% | 71,857 | 86,567 |
| MITSUBISHI OUTLANDER | -14.17% | 8,979 | 10,461 | 1% | 2% | +3.81% | 42,501 | 40,942 |
| MITSUBISHI ECLIPSE CROSS | -3.27% | 2,280 | 2,357 | 0% | 0% | -7.41% | 9,924 | 10,718 |
| JEEP CHEROKEE | -83.19% | 1,592 | 9,470 | 0% | 2% | -38.97% | 24,609 | 40,322 |
| DODGE JOURNEY | +229.18% | 23 | 7 | 0% | 0% | -81.44% | 36 | 194 |
| TOTAL | +24.79% | 643,046 | 515,298 | +15.37% | 2,430,936 | 2,107,127 |
From a segment share standpoint, the Terrain earned a three percent share, down one percentage point year-over-year. The RAV4 led with a 21 percent segment share, up two percentage points year-over-year, thereby accounting for over a fifth of all sales in this highly-contested space. The CR-V followed with a 15 percent share, up three percentage points. The Rogue, Equinox, and Tucson each posted a nine percent share – down two percentage points, flat, and down one percentage point, respectively.
Combining GM’s two entries, the Chevy Equinox and GMC Terrain, accounted for 75,788 deliveries for a 12 percent segment share, pushing The General past Nissan for third place.
GM Mainstream Compact Crossover Sales - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +20.13% | 58,559 | 48,748 | 77% | 70% | +0.30% | 212,701 | 212,072 |
| GMC TERRAIN | -17.75% | 17,229 | 20,948 | 23% | 30% | -16.99% | 71,857 | 86,567 |
| TOTAL | +8.74% | 75,788 | 69,696 | -4.72% | 284,558 | 298,639 |
Overall, the compact crossover segment grew 25 percent to 643,046 units, meaning GMC Terrain sales significantly underperformed the segment average.
The GM Authority Take
We attribute the subpar sales performance of the GMC Terrain to ongoing availability issues. While Big Red’s compact crossover is still in demand, sales volume remains stifled by supply issues stemming from producing the model and getting it to dealers fast enough.
Additionally, we’ve seen signs that the Terrain is seeing softness when it comes to leasing, though this seems to be limited to specific regions and not a nationwide affair.
About GMC Terrain
The 2024 GMC Terrain arrives with minimal changes, losing two paint colors, while making the GMC Pro Safety Plus package standard on the AT4 trim level.
The 2025 GMC Terrain is on the way as a next-generation model. Here’s what we know and expect regarding the 2025 Terrain. GM has confirmed that the next-gen 2025 Terrain will launch mid-year.
Of course, future sales will likely get a boost from the upcoming all-new Terrain, but GM’s bigger challenge will be building enough units of GMC’s entry-level crossover to meet demand.
About The Numbers
- All percent change figures compared to GMC Terrain sales for Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A.
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
Love the style of Terrain. Can’t believe Bronco Sport is so weak, or that Hyandai is do close to Equinox in sales.
The market is crazy right now. Chevy will limp along as 4th place, Ford will keep dying and Stellantis will end up sold again.
There are tons of Broncos in my free red state.
Terrain with a new power plant would greatly help. 1.5 is to weak and slow
I have a 2019 2.0 252hp love it.At least go with the 235hp that are available in the Buick.