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GMC Ranks Very High In J.D. Power Winter 2024 Website Evaluation Study

In the most recent rendition of the J.D. Power U.S. Website Evaluation Study, GMC was ranked extremely high in the mass-market manufacturer segment, indicating that consumers are very satisfied with Big Red’s website.

According to the J.D. Power U.S. Manufacturer 2024 Website Evaluation Study – Winter, GMC was ranked second overall with a score of 727 out of a possible 1,000 in the mass-market segment. This places Big Red between rivals Hyundai and Kia, which each earned a score of 728 and 727, respectively. In regard to GM’s other mass-market brands, Buick and Chevy ranked ninth and eleventh with scores of 713 and 706, respectively.

It’s worth noting that the segment average was 709, while Mitsubishi and Mini were placed towards the bottom of the list with scores of 689 and 670, respectively.

“Previously, car manufacturers had difficulties showcasing the technological specifications for their EVs in an easily digestible way for shoppers,” J.D. Power Digital Solutions Director Eric McCready claimed in a prepared statement. “Now, the tide has turned as the EV shopping experience has been elevated. Looking ahead, manufacturers that evenly distribute the focus and updates across all vehicle types will see higher satisfaction with vehicle shoppers.”

Front-three-quarter view of GMC Terrain.

As reference, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 12,841 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Winter 2024 edition, responses were fielded between October 2023 and December 2023.

These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.

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Comments

  1. Big difference is that Hyundai sells junk and GM sells the best truck in the world so you gives a crap about JD Power or the website

    Reply
    1. You are right on James…!!!

      Reply

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