General Motors is moving over resources from Ultra Cruise technology development to further development of the automaker’s Super Cruise system, thus enhancing the capabilities of Super Cruise over time. GM does not consider this to be a program cancellation, but rather a consolidation of its advanced driver assistance programs. GM clarified the situation following earlier reports that the automaker may be canceling Ultra Cruise.
As GM Authority reported earlier this week, anonymous sources within GM indicated to CNBC that GM was preparing to end the Ultra Cruise program. Following the report, GM reached out to GM Authority to clarify the situation.
“GM is not scaling back its advanced driver assistance (ADAS) programs,” a GM spokesperson told GM Authority in an emailed statement. “We have reallocated our ADAS-focused resources to bring even more capability to Super Cruise under one recognizable consumer brand.”
The spokesperson did not elaborate on the enhanced capabilities planned for the Super Cruise system. However, GM does not see this change as a program cancellation. Rather, the change sounds more like a consolidation of two teams previously working separately on the Ultra Cruise and Super Cruise systems, with the teams now refocused to evolve and enhance the Super Cruise system over time.
“Our focus remains on safely deploying this technology across GM brands and more vehicle categories while expanding to even more roads,” a GM spokesperson told CNBC.
Ultra Cruise was previously billed as the next evolution of the GM Super Cruise system, offering hands-free driving capabilities in 95 percent of driving scenarios on 2 million roads in the U.S. and Canada, covering a projected 3.4 million miles of road. Meanwhile, the GM Super Cruise system offers hands-free capabilities during extended highway driving on 400,000 miles of roads in North America.
To note, the GM Super Cruise system and GM Ultra Cruise system are completely separate from Cruise, the GM-owned autonomous vehicle technology company based in San Francisco.