GM rival automaker Stellantis has announced an end to its corporate presence at North American auto shows. Despite the announcement, the Camp Jeep off-road test track will return to the upcoming Canadian International AutoShow.
Per a report from Automotive News Canada, Stellantis says the decision to end its corporate presence at North American auto shows was prompted by the “challenging automotive market in North America”, as well as a desire to “optimize its marketing strategy as it relates to auto shows.”
Moving forward, Stellantis will let dealers decide whether or not to participate in a given event, with the company stating that its Toronto-area dealers have already agreed to fund the display and activation costs for participation in the Toronto auto show. The Camp Jeep off-road test track will once again an appearance, a feature that previously attracted 26,000 people during last year’s event.
According to Canadian International AutoShow General Manager Jason Campbell, at least seven brands missing during 2023 will return to this year’s event, including Ford, Lincoln, Volvo, Polestar, Porsche, Infiniti, and Genesis. Campbell states that the return of additional car brands is indicative of the show’s return to “pre-pandemic” size after the event was canceled in 2021 and 2022. Campbell added that an additional six auto brands are set to join the event, with an announcement expected closer to the launch of major ticket sales at the end of the month.
Campbell added that attendance numbers are expected to match last year’s numbers, which recorded 350,214 attendees, the third-highest number in the show’s half-century-long history.
The 2024 Canadian International AutoShow will take place between February 16th and February 25th, with a dedicated Media Day planned for Thursday, February 15th. The event will take place at the Metro Toronto Convention Centre.