GM appointed Shenan Reed as the automaker’s Global Chief Media Officer to aid with expansion of its worldwide advertising presence. Reed will take up her duties on January 22nd, 2024, collaborating with GM Chief Marketing Officer Norm de Greve and his marketing team.
The position of Global Chief Media Officer is a new one at GM, so Reed will not replace any executive currently working at the company. She comes to the automaker following a three-and-a-half-year stint as Senior Vice President, Head of Media at the New York branch of French cosmetics company L’Oréal.
Prior to working at L’Oréal, Reed was employed in other “business transformation” roles, including two years spent at French multinational marketing company Publicis Groupe. Earlier, she founded and operated her own company, Morpheus Media, which she describes as “digital media agency for luxury, fashion, beauty and retail,” for over thirteen years.
While her advertising and marketing experience is extensive, spanning a total of 27 years, she has never before worked in the automotive industry. However, she spent many years working on GM cars with her father, with models including the Chevy Chevelle, Chevy Corvette and Buick Regal among those she performed mechanical work on, inheriting a family enthusiasm for The General’s vehicles.
CMO Norm de Greve, with whom she will work as partner in “leading and developing a leading-edge media community that will accelerate General Motors into the future,” is also a newcomer, assuming his position on July 31st, 2023. De Greve is experienced at digital marketing, and while he came to The General from a position at CVS health, he helped develop the automaker’s marketing during his 13 years at digital advertising company Digitas.
De Greve reports to the company’s president Mark Reuss, who described him as “an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world.”
Shenan Reed says she looks forward to working with her new GM colleagues to “develop our global media community and build on your already powerful drivetrain,” ending her statement with “Vroom Vroom.”
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Comments
i bet if someone dug into this it is not close to true
However, she spent many years working on GM cars with her father, with models including the Chevy Chevelle, Chevy Corvette and Buick Regal among those she performed mechanical work on, inheriting a family enthusiasm for The General’s vehicles.
Probably changed out the muffler bearings while under machine gun fire in the Middle East.
General Motors need an active P/R Dept something gm hasn’t had. Will the news wires pick this up no. Bloomberg didn’t even report gm fourth quarters sales neither did Fox Business. Lack of P/R over the last 25 years have hurt gm investors. By the way I own gm stock.
More money wasted on fat cats. More management $ = price increases continue. They have to kept chasing the battery holy grail chemistry.
This could be interesting.😜
Working with the CMO rather than reporting to the CMO says it all. Infighting galore and she leaves in less than 2 years. Please, if you will Mrs Bara, pull off your white gloves and slap a few more hard working longtime GM workers across the face since there is somebody ( usually a women ) who you can hire to work for GM for a few months then leave without doing anything useful. Not being a chauvinist, just noticing a not to covert pattern.
Dear Mrs Bara, you employ a thousands of talented people whom of which are very capable. Unhinge the shackles and give them the freedom you indiscriminately afford your star short term new hires. They will last much longer, elevate their peers with their enthusiasm and make GM a better place without the moral loss associated with your star temporary Diva.
By the way , your committee cars lack soul and I fall asleep everytime I see one. Same can be said for Toyota but at least those are rock solid reliable.
Bring back the mighty GM and loose gm.
Goes from the makeup business to the car business. Big difference.