GM appointed Shenan Reed as the automaker’s Global Chief Media Officer to aid with expansion of its worldwide advertising presence. Reed will take up her duties on January 22nd, 2024, collaborating with GM Chief Marketing Officer Norm de Greve and his marketing team.
The position of Global Chief Media Officer is a new one at GM, so Reed will not replace any executive currently working at the company. She comes to the automaker following a three-and-a-half-year stint as Senior Vice President, Head of Media at the New York branch of French cosmetics company L’Oréal.
Prior to working at L’Oréal, Reed was employed in other “business transformation” roles, including two years spent at French multinational marketing company Publicis Groupe. Earlier, she founded and operated her own company, Morpheus Media, which she describes as “digital media agency for luxury, fashion, beauty and retail,” for over thirteen years.
While her advertising and marketing experience is extensive, spanning a total of 27 years, she has never before worked in the automotive industry. However, she spent many years working on GM cars with her father, with models including the Chevy Chevelle, Chevy Corvette and Buick Regal among those she performed mechanical work on, inheriting a family enthusiasm for The General’s vehicles.
CMO Norm de Greve, with whom she will work as partner in “leading and developing a leading-edge media community that will accelerate General Motors into the future,” is also a newcomer, assuming his position on July 31st, 2023. De Greve is experienced at digital marketing, and while he came to The General from a position at CVS health, he helped develop the automaker’s marketing during his 13 years at digital advertising company Digitas.
De Greve reports to the company’s president Mark Reuss, who described him as “an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world.”
Shenan Reed says she looks forward to working with her new GM colleagues to “develop our global media community and build on your already powerful drivetrain,” ending her statement with “Vroom Vroom.”