GM has just announced changes to its executive structure with new leadership appointments within its operations in South Korea.
The automaker’s South Korean subsidiary began the week by announcing two important sales strategy and marketing leadership changes, which will take effect as of February 1st. In particular, GM Korea has established the new position of Chief Strategy Officer (CSO) in its executive structure, and with that appointment, the automaker’s local head of marketing will change as well.
The new position of Chief Strategy Officer (CSO) at GM Korea will be occupied by Jungyoon Jung, who until now served as Chief Marketing Officer (CMO) of the company’s operations in the Asian country. In her new role, she will lead the formulation and implementation of strategies aimed at fostering the medium and long-term growth and sustainability of the company’s commercial and corporate operations.
Jungyoon Jung is a seasoned executive with more than 20 years of company experience, having joined GM in 2003. Since then, Jung has held various marketing responsibilities for brands such as Cadillac and Chevrolet in international markets. In 2021, she became head of Chevrolet Korea’s sales division and in November 2022, she was named CMO of GM’s Korean operations.
The vacancy in GM Korea’s marketing leadership team will be filled by current Managing Director of Communications Myongok Yoon, who has been named the company’s new CMO. She will retain her duties in the Corporate and Executive communications area, in addition to being in charge of the company’s national sales. She will also be responsible for developing and executing marketing strategies for the Chevrolet, Cadillac and GMC brands in the South Korean market.
These executive appointments are part of GM Korea’s new medium to long-term strategy to strengthen its performance and level of competitiveness in that country’s domestic market. The automaker says it will continue to expand its multi-brand strategy and prioritize customer experience-oriented marketing efforts to better connect with South Korean consumers.