When it comes to Chevrolet’s utility model lineup, customers have a variety of options to choose from, with the larger end of the lineup offering models like the Chevy Tahoe and Chevy Traverse. Although both models offer three rows of seating, there are very clear distinctions between them as well. Interestingly, there’s also a few distinctions to be made in the demographics these models attract.
GM Authority recently had an opportunity to talk to the head of marketing for the Tahoe and Chevy Suburban, Todd Brown. During the interview, GM Authority executive editor Alex Luft asked about the differences in demographics between the Chevy Tahoe and Chevy Traverse.
According to Brown, towing is one of the differentiators, with Tahoe customers doing more towing with their vehicles. Which makes sense, given the capabilities on offer – for reference, the Tahoe offers a maximum tow rating of 8,400 pounds when equipped with the naturally aspirated 5.3L V8 L84 gasoline engine and rear-wheel drive, while the Chevy Suburban offers upwards of 8,300 pounds of towing with the same powerplant and drivetrain configuration. And although towing capacities for the all-new 2024 Chevy Traverse have yet to be revealed, the outgoing second-generation model was rated at 5,000 pounds when equipped with the Trailering Equipment package (RPO code N92), which includes a heavy-duty cooling system, trailer hitch, and Hitch Guidance.
As for the individual buying the vehicle, Chevy Tahoe customers and Chevy Traverse customers are roughly the same age, while Tahoe customers are slightly wealthier. However according to Brown, the “number one most important reason for purchase is actually previous experience with the model.”
Looking ahead, the all-new 2024 Chevy Traverse introduces the crossover’s third generation, while the 2025 Chevy Tahoe and 2025 Chevy Suburban introduce a mid-cycle refresh for the full-size SUVs. The 2024 Chevy Traverse rides on the (unibody) GM C1 platform, while the Tahoe and Suburban ride on the body-on-frame GM T1 platform.