Chevy was ranked below average in the mass-market manufacturer segment of the most recent rendition of the J.D. Power U.S. Website Evaluation Study, indicating that prospective customers aren’t pleased with the Bow Tie brand’s website.
According to the J.D. Power U.S. Manufacturer 2024 Website Evaluation Study – Winter, Chevy was ranked eleventh overall with a score of 706 out of a possible 1,000 in the mass-market segment. This places the Bow Tie brand between rivals Toyota and Honda, which each earned a score of 709 and 705, respectively. In regard to GM’s other mass-market brands, GMC and Buick ranked second and ninth with scores of 727 and 713, respectively.
It’s worth noting that the segment average was 709, while Mitsubishi and Mini were placed towards the bottom of the list with scores of 689 and 670, respectively.
“Previously, car manufacturers had difficulties showcasing the technological specifications for their EVs in an easily digestible way for shoppers,” J.D. Power Digital Solutions Director Eric McCready claimed in a prepared statement. “Now, the tide has turned as the EV shopping experience has been elevated. Looking ahead, manufacturers that evenly distribute the focus and updates across all vehicle types will see higher satisfaction with vehicle shoppers.”
For reference, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 12,841 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Winter 2024 edition, responses were fielded between October 2023 and December 2023.
These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.
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Comments
Website quality?? Whatever!
In effectiveness, efficiency, and “Content” , ‘authority’ matches the “Infotainment Systems ” in their vehicles .
Forget about the Basics of a Motor Vehicle, getting from Pt. A to Pt. B efficently, safely, comfortably.
Try to make it into a PC/Smart Phone/Home Entertainment Center on wheels that can be “monitored” 24/7 by OnStar, and indirectly if need be by the govt.
Oh wait …. you already are …
So how’s that working for you … performance-wise …
customer satisfaction-wise ?
These surveys go up and down like yo-yo’s How reliable can they be if one month they say your great and the next your awful?
I have to chuckle a bit here…the GMC and Chevrolet vehicles are basically the same, they come of the same assembly line, use the same mechanical components (ok, a little bit different in outer body panel design but they come from the same stamping plants using the same materials) are assembled by the same labor force of men and women, they run them almost back to back on both shifts, and yet, GMC is rated way higher on this scale…what gives here? It’s not like you put a Chevy Bow Tie on a vehicle and it automatically begins a series of bad things happening and you put a GMC badging on the next vehicle and it just starts to be less problematic! These charts are based on either limited dealer/customer participation with a “pick and choose” system or someone is fudging the numbers here. That is why I have a hard time with these sorts of charts, especially when Honda is rated way down on the charts compared to Kia…give me a break will ‘ya!
That old adage about “figures can lie, and lier’s can figure” just seems even more appropriate that it’s ever been! in todays world. Now, on the next Quality Index chart, you’ll maybe see Chevy higher and GMC take a hit, or Chevy will go up and GMC will drop way down and then the following series of charts will mix the numbers all up again! Sheesh! What a joke!