The automaker manufactured the last units of the second-generation Chevy Cruze on Friday, December 29th, 2023 at the GM Alvear plant located in the city of Rosario in Argentina, according to Infobae and several other sources familiar with the company’s production plans in the South American country. GM Argentina thus officially ended the Cruze’s career just before the end of last year as scheduled.
Notably, the GM Alvear complex was the company’s last facility worldwide still manufacturing the Chevy Cruze in its two body configurations, the four-door sedan and the five-door hatchback. As such, the production end of the Chevrolet compact vehicle at the Argentine plant represents the definitive discontinuation of one of the Bow Tie brand’s most successful and recognized nameplates globally.
Following a notable investment of about 740 million dollars in the industrial complex of the Argentine province of Santa Fe, production of the second-generation Chevy Cruze began at the GM Alvear plant during the second quarter of 2016 as the star model of the company’s so-called “Phoenix project.” This manufacturing plan included local production of the vehicle in its two body style along with its turbocharged 1.4L I4 LE2 engine.
Thanks to this, the Chevy Cruze managed to achieve a good level of popularity both in the Argentine market and in some of the region’s other countries such as Brazil – which was the main volume market for the vehicle in all of South America. In fact, this caused the Argentine plant to maintain production of the D2 platform-based Cruze after three other GM plants in the United States, Mexico and China abruptly ended manufacturing of the model.
The production end of the Chevy Cruze in Argentina closes a long manufacturing cycle of almost eight years and an important chapter in the history of Chevrolet, as it is its first global product that, for several years, was the brand’s best-selling vehicle in worldwide. It should be noted that GM previously announced that it will continue producing parts and powertrain components for the Cruze at the Argentine factory for the next 10 years.