General Motors has announced the arrival of the first Chevy Bolt EUV in Argentina, thereby kicking off the company’s electrification strategy in the country. The announcement was made almost simultaneously with the official launch of the zero-emissions crossover in Chile.
The arrival of the Chevy Bolt EUV officially commences the electric vehicle strategy at GM Argentina. The automaker will use the Bolt EUV to streamline the education and technical training processes for its employees with the aim of promoting fully electric mobility in the local market. As such, the Bolt EUV will pave the way for the arrival of other electric Chevrolet vehicles in Argentina during the 2024 calendar year.
“We are very excited to receive our brand’s 100% electric Bolt EUV so that our teams can train on our path towards electromobility in Argentina,” said Commercial Director of GM Argentina, Raúl Mier. “We consider it important to start preparing our value chain and show the benefits that they will offer to customers interested in this type of vehicles,” he added.
In fact, the Chevy Bolt EUV becomes GM’s first fully electric vehicle to enter Argentina in order to carry out product testing, explore the charging infrastructure, plus serve as technical and safety training for Chevrolet personnel as a prelude to the expected arrival of other zero emissions models. Previously, GM had only brought electric vehicles purely for display purposes and auto show presentations in Argentina.
On this occasion, the Chevy Bolt EUV meets a more strategic objective within the forward-looking electric mobility plan, as it will be used to provide training to GM Argentina’s local team of technicians, engineers and specialized mechanics. Unlike Brazil and other countries in the region, GM apparently has no intention of actually marketing (selling) the first-generation Bolt EUV in the Argentine market.
As such, the Chevy Bolt EUV has formally initiated GM’s all-electric strategy in Argentina. The subsidiary is already working to achieve the company’s stated global goal of a world with “zero accidents, zero emissions and zero congestion,” otherwise known as the Triple Zero vision.