Back in September 2021, GM Authority reported that the Cadillac badge underwent a transition to reflect its pivot to an all-electric future with a monochromatic color scheme. Now, the Chevrolet Bow Tie will follow suit.
Following the current brand logo design trend found across the automotive industry, Chevrolet’s 3D gold Bow Tie logo was replaced by the new 2D monochrome logo in late 2023. Notably, this update took place on Chevrolet’s websites in the United States, Canada, Mexico and Brazil.
It’s worth noting that the gold Bow Tie logo still appears on the brand’s sites across the rest of South America, and in Europe, Japan and South Korea, among others.
This begs the question, why would General Motors decide to update the design of its iconic brand logos? Well, the short answer is that it’s following the currently logo design trends, but a 2D logo is easier to integrate into vehicles that feature new LED lighting elements, and easier to illuminate as well. This also applies to EVs, as automakers will generally give their all-electric vehicles bold lighting designs.
Interestingly, this new design coincides with the launch of Chevrolet’s new ‘Together Let’s Drive‘ tagline. Chevrolet Marketing Vice President Steve Majoros commented on this new tagline, stating that it’s intended to deliver a more-positive outlook in regard to driving the Bow Tie brand’s products. Majoros describes the new ad phrase as such: “it’s brighter, it’s more colorful, I think it’s more specifically tuned in with people’s mindset.”
The ad in which this tagline debuted with certainly fits this ideal, as it features complementary visual imagery and demonstrates a variety of people driving Chevrolet vehicles. The crossovers, SUVs, and pickups are also shown in a mix of environments, ranging from outdoor scenes – such as the beach – to city streets.