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Chevrolet Website Gets New 2D Monochrome Bow Tie

Back in September 2021, GM Authority reported that the Cadillac badge underwent a transition to reflect its pivot to an all-electric future with a monochromatic color scheme. Now, the Chevrolet Bow Tie will follow suit.

Following the current brand logo design trend found across the automotive industry, Chevrolet’s 3D gold Bow Tie logo was replaced by the new 2D monochrome logo in late 2023. Notably, this update took place on Chevrolet’s websites in the United States, Canada, Mexico and Brazil.

It’s worth noting that the gold Bow Tie logo still appears on the brand’s sites across the rest of South America, and in Europe, Japan and South Korea, among others.

This begs the question, why would General Motors decide to update the design of its iconic brand logos? Well, the short answer is that it’s following the currently logo design trends, but a 2D logo is easier to integrate into vehicles that feature new LED lighting elements, and easier to illuminate as well. This also applies to EVs, as automakers will generally give their all-electric vehicles bold lighting designs.

Rear-three-quarter view of Chevrolet Silverado EV.

Interestingly, this new design coincides with the launch of Chevrolet’s new ‘Together Let’s Drive‘ tagline. Chevrolet Marketing Vice President Steve Majoros commented on this new tagline, stating that it’s intended to deliver a more-positive outlook in regard to driving the Bow Tie brand’s products. Majoros describes the new ad phrase as such: “it’s brighter, it’s more colorful, I think it’s more specifically tuned in with people’s mindset.”

The ad in which this tagline debuted with certainly fits this ideal, as it features complementary visual imagery and demonstrates a variety of people driving Chevrolet vehicles. The crossovers, SUVs, and pickups are also shown in a mix of environments, ranging from outdoor scenes – such as the beach – to city streets.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. A boring logo to go with their boring EVs.

    Reply
  2. The Red BowTie from the 80’s – 90’s Racing is the ONLY BowTie for me !!!

    Reply
  3. Agree 100%…Why mess with an iconic recognizable badge that has pizzaz to a nameplate with a blah and boring look to it that should be drawing attention and showcase via the badge?

    Reply
  4. This is simply a design change for the website. It has nothing to do with the bowties on the actual cars….

    Reply
  5. My 2014 Caddy ELR had one of the last Multi colored old school wreath and crest. Now, my LYRIQ has an ugly b/w thing to match the amateurish website. Must have been designed by a Junior High School student of one of the executives. As an example, for 2024 models, the website claims you can order a 19.2 kw charger upgrade bizarrely standard with all 2023 2wd LYRIQs.

    But the initially $1,980 option, now lowered to $1,480, doesn’t actually exist on the build website, which corresponds to commenters pointing out that their dealerships have said it is a -*non-selectable* option..

    Must be making them look bad so they are downgrading the Chevy Website as well.

    Reply
  6. I beg to differ with you Bowtie Guy…If you read the release in it’s entirety the New Monochrome Bowtie Emblem badging is indeed going to be applied onto the actual vehicle as stated.

    Reply
    1. Do you have a link to the release you’re talking about? I don’t see anything in the above article other than an “answer” with no cited source.

      Reply
  7. I actually like it to be honest.

    Reply
  8. General Motors Management (i,e, Ms Barra) seems to relish reducing powerful icons down into weak
    nothingness, to wit, their new logo/trademark– gm
    Doesn’t that make you proud?

    Reply

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