Chevy Silverado Sales Place Second, Narrowing Gap With Ford F-Series During Q4 2023

Chevy Silverado sales increased in the United States, Canada, and Mexico during the fourth quarter of 2023.

Chevrolet Silverado Sales - Q4 2023 - United States

In the United States, Chevrolet Silverado deliveries totaled 143,390 units in Q4 2023, an increase of about 1 percent compared to 141,912 units sold in Q4 2022.

During the complete 2023 calendar year, Silverado sales increased about 6 percent to 555,148 units.

These 143,390 units were comprised of:

• 89,398 units of the Silverado Light Duty (1500), down 2.2 percent
• 50,518 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 6.4 percent
• 3,474 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 14.4 percent

Chevrolet Silverado sales - Q4 2023 - USA

Model	Q4 2023 / Q4 2022	Q4 2023	Q4 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
Total	+1%	143,390	141,912	+6.1%	555,148	523,249
Silverado LD	-2.2%	89,398	91,413	+9.3%	354,775	324,603
Silverado HD	+6.4%	50,518	47,462	-0.1%	188,544	188,751
Silverado MD	+14.4%	3,474	3,037	+19.5%	11,829	9,895

Chevrolet Silverado Sales - Q4 2023 - Canada

In Canada, Chevrolet Silverado deliveries totaled 12,770 units in Q4 2023, an increase of about 12 percent compared to 11,355 units sold in Q4 2022.

During the complete 2023 calendar year, Silverado sales decreased about 0 percent to 53,266 units.

Chevrolet Silverado Sales - Q4 2023 - Mexico

In Mexico, Chevrolet Silverado deliveries totaled 2,309 units in Q4 2023, a decrease of about 32 percent compared to 3,381 units sold in Q4 2022.

During the complete 2023 calendar year, Silverado sales increased about 17 percent to 11,422 units.

Competitive Sales Comparison (USA)

Chevy Silverado sales during the fourth quarter of 2023 kept the Bow Tie brand’s line of full-size trucks in second place in its segment when ranked by sales volume, as it has for over a year now. The Ford F-Series (see running Ford F-series sales) held the top spot again in spite of an eight percent dip in sales to 165,514 units, while the Silverado (see running Chevy Silverado sales) placed second with a one percent increase to 143,390 units. As such, the Silverado actually narrowed the gap with the F-Series.

The Ram Pickup took third place with a seven percent swell to 112,486 units, while the GMC Sierra (see running GMC Sierra sales), the Silverado’s corporate cousin and T1 platform mate, placed fourth with a nine percent bump to 79,510 units. The Toyota Tundra followed in fifth, also with a nine percent bump to 32,497 units, while the Nissan Titan rounded out the list with a 47 percent jump to 3,782 units.

Full-Size Pickup Truck Sales - Q4 2023 - USA

From a segment share standpoint, the Silverado maintained a 27 percent share. The F-Series held a 31 percent segment share, down three percentage points year-over-year. The Ram Pickup posted a 21 percent share, up one percentage point, followed by the Sierra with a 15 percent share, also up one percentage point. The Tundra maintained a six percent share, while the Titan posted a share of just one percent.

Combining sales of the Chevy Silverado along with those of the GMC Sierra gives GM a commanding 229,900 combined deliveries for a 42 percent segment share, outselling the Ford F-Series by over 57K units. That maintains The General’s standing as the best-selling manufacturer of full-size pickups in America, selling two out of every five internal combustion-powered full-size pickup trucks in the U.S. during Q4 2023.

Sales Numbers - ICE-Powered Full-Size GM Trucks - Q4 2023 - USA

For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments, outselling the Titan more than three-to-one.

Honda Ridgeline Sales - Q4 2023 - USA

The full-size pickup segment grew one percent to 539,626 units, meaning that Chevy Silverado sales matched the segment average.

The GM Authority Take

Chevy Silverado sales during the last quarter of 2023 were nearly flat, matching the segment sales performance as a whole. But combining Silverado sales with strong sales of the GMC Sierra puts GM even further ahead of Ford this time around, by more than 57K units, especially since The Blue Oval was the only automaker in the red during Q4 2023. As such, the General continues as the best-seller of full-size pickup trucks in U.S.

Chevy’s truck lineup of refreshed models and off-road-focused offerings positions the Bow Tie brand quite well in terms of sales, which is great news since fulls-size trucks are the lifeblood of General Motors. These full-size trucks alone accounted for 23 percent, or nearly a third, of all GM sales in the U.S. during Q4 2023 and 35 percent, or over a third, of all Chevy sales in the U.S.

About Chevrolet Silverado

The 2023 Chevy Silverado 1500 arrives as the fourth model year of the fourth-generation nameplate, introducing a few changes and updates over the refreshed 2022.5 Silverado. One such change is that 2023 Silverado Duramax models are equipped with the new 3.0L I6 LZ0 engine turbodiesel “baby Duramax,” replacing the 3.0L I6 LM2. The big news for the 2023 Silverado 1500 is the introduction of the even more off-road capable, first-ever 2023 Chevy Silverado 1500 ZR2 Bison.

This past November, the 2023 Chevy Silverado rated poorly in updated IIHS crash tests, specifically back-seat safety.

For 2024, the Chevy Silverado 2.7L engine is called TurboMax. Also, the 2024 Silverado ZR2 offers the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. Furthermore, the 2024 Chevy Silverado 1500 now gets the second-generation Hydra-Matic 8L80 eight-speed automatic transmission in conjunction with that engine. Meanwhile, the 2024 Silverado High Country will be available with the Midnight Edition Package, and the 2024 Silverado ZR2 offers the LZ0 Duramax diesel engine, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2 liter will sound meaner thanks to a new Active Exhaust system.

Also, the 2024 Silverado 1500 offers a new drop-in bedliner and new bed Utility Wall Package. Additionally, the 2024 Silverado ZR2 is available with new beadlock-capable wheels.

The Chevy Silverado 1500 now offers a ZR2 Spec Multimatic DSSV Shock System accessory for the 2019 model year or later Silverado 1500, with a design and tuning intended to provide the truck with improved off-road performance.

Last fall, GM unveiled the refreshed 2024 Chevy Silverado HD with new exterior styling, an overhauled interior, new tech including standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and upgrades to the powertrain lineup. The updated Silverado HD also offers a new High Country Premium package which replaces the High Country Deluxe package offered previously. Also, the 2024 Silverado HD offers two new 22-inch wheel options with certain of those rollers now available on more trim levels.

Back in April, The General debuted the first-ever 2024 Chevy Silverado HD ZR2 as the flagship off-roader for the Bow Tie brand’s heavy-duty pickup line, while the new Chevy Silverado HD ZR2 Bison takes the big rig even further when it comes to off-road capability.

Under the hood, the 2024 Chevy Silverado HD cradles the 6.6L L8T V8 gasoline engine as standard, while the 6.6L V8 L5P turbodiesel Duramax engine is optional. The diesel engine also boasts an improved, SAE-certified output of 470 horsepower and 975 pound-feet of torque, improvements to both metrics over the 2020 thru 2023 model years. For 2024, the gasoline engine now connect to GM’s ten-speed automatic transmission, replacing the GM six-speed for prior model years.

In November month, the Chevy Silverado HD won the Vincentric 2024 Lowest CPO Cost To Own In America Award in the Full Size 3/4-Ton and Full-Size 1-Ton Pickup categories, based on several factors. The Chevy Silverado 2500 HD has $1,623 lower ownership costs and the 3500 HD has $2,338 lower costs relative to the “nearest competitor,” outperforming three competing models according to the award.

Recently, the 2024 Chevy Silverado HD ZR2 shined in MotorTrend’s off-road pickup comparison test as the “one beefy heavy-duty off-road truck standing alone at the top of the mountain.”

Looking ahead, the upcoming 2025 Chevy Silverado HD will add a Silverado HD Trail Boss trim level for the first time ever, per exclusive GM Authority reporting.

About The Numbers

• All percent change figures compared to Chevy Silverado sales in Q4 2022, unless noted otherwise
• In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
• GM Q4 2023 sales reports:
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