GM Canada is once again calling on youth hockey teams to share videos of their volunteer work on social media for a chance to win $100,000 for their preferred charity as part of the Chevrolet Good Deeds Cup competition.
The contest to become the Chevrolet Good Deeds Champions for 2024 began on January 19th and will run through March 3rd, Chevy has said.
Participating youth hockey teams need to post videos of themselves either volunteering for charities or shoveling snow, according to the Chevy announcement. Chevy will then review the videos to find the team with the highest number of eligible “Good Deeds,” with that team being declared the winner. In addition to the money prize to charity, the team will be added to the Chevrolet Good Deeds Cup trophy.
Chevy also says that a branded “Team Kit” commemorating their participation may be awarded to the first 150 teams to post an eligible “Good Deed” video in addition. The announcement is not entirely clear about whether a Team Kit will be award to just one team, all of the first 150 teams, or a select group of them determined by the judges.
The competition is open to youth hockey teams in the U11 to U15 age divisions. Chevrolet Canada brand director James Hodge notes that “last year, we expanded the contest to welcome participants aged 13 and older, allowing everyone in the community to submit their impactful videos.” He added that “over the past 7 seasons of Chevrolet Good Deeds Cup, we have proudly donated over $850,000 to charities across the country.”
Last year’s winner of the Chevrolet Good Deeds competition was an all-female team, the U13A Cornwall Typhoons of Cornwall, Ontario. The team elected to donate the $100,000 prize to the Beyond21 Foundation, which educates adults with developmental disabilities to attain more independence. The Typhoons racked up a whopping total of 343 Good Deeds to win first place. Another all-female team, the Lloydminster Female U13 Blazers, won in 2022.
Despite last year’s plethora of Good Deeds, Brian Hodge says the program is setting its sights even higher, noting “we aim to surpass the incredible number of entries received last year and empower even more individuals to engage in acts of kindness through the Chevrolet Good Deeds Cup.”