General Motors has just stated that Chevrolet significantly elevated its brand positioning during the 2023 calendar year in Brazil.
The automaker’s South American subsidiary highlighted that most of Chevrolet Brazil’s 2023 calendar year sales corresponded to the most-equipped and most technologically advanced variants of its portfolio, which contributed to raising the image and positioning of the brand in the Brazilian market. In fact, the offer of more upscale vehicles helped Chevrolet exceed the growth rate experienced by the automotive market of the largest country in South America.
“Chevrolet’s growth in 2023 was driven by the most-equipped variants, including the RS finish with a sporty design, and the greater offer of advanced connectivity systems, such as OnStar, which now equips more than 85 percent of vehicles,” said Vice President of Marketing and Sales of GM South America, Rafael Santos, in a statement.
According to GM Authority‘s exclusive December 2023 Chevrolet Brazil sales report, Chevrolet ended last calendar year with a total of 328,020 vehicles sold in the Brazilian market – a notable 12.6 percent increase over the same period last year. For the first time, this growth in the brand’s sales was driven by the range-topping trims of models such as the Chevy Onix, the Chevy Tracker and the Chevy Montana.
In addition, the launches of imported Chevrolet vehicles in Brazil throughout the year such as the Chevy Bolt EUV and the Chevy Silverado 1500 High Country represented a key step in the strategy of making the brand’s portfolio in the country even more technological and sophisticated. Both the all-electric crossover and the full-size truck are focused on the premium vehicle segment and contribute to elevating the brand’s local positioning.
GM South America affirms that it will continue to innovate to increase its satisfaction rates and product quality for Chevrolet in Brazil during 2024, a year that will introduce a new marketing strategy for the brand and a total of six vehicle launches – starting with the imminent arrival of the updated 2025 Chevy Spin. All of this is part of GM’s strategy to improve Chevy’s image and profit margin in the country.