As is customary at the beginning of each new calendar year, GM’s South American subsidiary has just provided a preview of its commercial strategy for 2024 and confirmed six Chevrolet launches for this year in Brazil.
GM South America is planning six new Chevrolet vehicle launches throughout the year in Brazil – the Bow Tie brand’s second largest market in the world after the United States – where it has been elevating its market positioning and increasing its profit margins with more upscale products. The half-dozen launches will continue the renewal of Chevy’s product portfolio in the Brazilian market.
In fact, most of the six new Chevrolet launches during 2024 in Brazil will be revealed during the reality show Big Brother Brasil – the most successful multiplatform entertainment program in the country that the brand is sponsoring for the second consecutive year. The continuation of this important sponsorship begins a year full of innovations with which the brand will celebrate 99 years in the country.
“Chevrolet aims to continue connecting with the public also through actions related to entertainment,” said Executive Director of Marketing at GM South America, Chris Rego. “The sponsorship of Big Brother Brasil also makes it possible to amplify the promotion of the main product launches for 2024,” she added.
As a preview, the car manufacturer announced that the first of Chevrolet’s six launches in Brazil will be the new Chevy Spin, which will receive a thorough overhaul. The new Spin will hit stores during the first quarter and seek to remain the most successful and economical seven-seater vehicle on the Brazilian market, introducing a host of improvements that will reinforce its main virtues.
The six new Chevrolet launches for this year in Brazil will begin to be unveiled in the coming weeks and the most notable ones will be presented during the broadcast of the 2024 season of Big Brother Brasil – which will run from January 8th until April 16th. Details on the brand’s other debuts will be released as official reveal dates approach.