In the most recent edition of the J.D. Power U.S. Website Evaluation Study, Cadillac was ranked quite well in the premium manufacturer segment, indicating that the luxury marque’s website is well received by consumers.
According to the J.D. Power U.S. Manufacturer 2024 Website Evaluation Study – Winter, Cadillac was ranked third overall with a score of 737 out of a possible 1,000 in the luxury segment. This places the luxury marque between rivals Tesla and Land Rover, which each earned a score of 749 and 736, respectively. Notably, this is quite the jump from the Summer 2023 study, where Caddy stood at twelfth overall.
It’s worth noting that the segment average was 722, while Lincoln and Maserati were placed towards the bottom of the list with scores of 699 and 691, respectively.
“Previously, car manufacturers had difficulties showcasing the technological specifications for their EVs in an easily digestible way for shoppers,” J.D. Power Digital Solutions Director Eric McCready claimed in a prepared statement. “Now, the tide has turned as the EV shopping experience has been elevated. Looking ahead, manufacturers that evenly distribute the focus and updates across all vehicle types will see higher satisfaction with vehicle shoppers.”
As background, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 12,841 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Winter 2024 edition, responses were fielded between October 2023 and December 2023.
These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.