With the release of the Barbie movie back in July 2023, all things Barbie-related have seen a resurgence of sorts, with toy company Mattel going so far releasing a limited-edition Barbie Corvette four-pack. Now, Barbie’s 1957 C1 Corvette will be on display at the 2024 Canadian International AutoShow.
A full-scale 1957 Corvette styled for Barbie herself – and similar to the one seen on the big screen – will be on display at the Canadian AutoShow in February 2024. The pink Vette will be the centerpiece of a display that includes life-sized replicas of four Hot Wheels vehicles.
“We are excited to welcome Mattel back to the show with Barbie and Hot Wheels, two beloved brands with an appeal that spans generations,” AutoShow General Manager Jason Campbell was quoted as stating. “Showcasing full-sized versions inspired by some of their iconic cars is a chance for adults to reconnect with their childhood, and share that passion with their children.”
The three other replicas in the display include:
- Deora II – First introduced in 1968, Deora II was built to help commemorate the 35th anniversary of Hot Wheels.
- Loop Coupes – Designed to defy gravity, these vehicles were driven through the Hot Wheels Double Dare Loop.
- 1967 Chevy Camaro – Standing as the first ever 1:64 scale Hot Wheels model, this replica was created for a 2017 commercial titled “The Drive.”
“Barbie and Hot Wheels are both beloved brands that have ignited passion and imagination across generations,” Mattel Senior Manager Marketing Donna Polimac claimed in a prepared statement. “We are thrilled for the AutoShow to be the first Canadian pit stop to welcome a vehicle inspired by Barbie’s legendary Corvette! Most importantly, for all car lovers, car collectors and guests alike, to re-engage with the toys they love through a new lens and for young children, to be reminded they can dream of becoming anything.”
It’s worth noting that this pink Corvette is not the all-electric Vette that appears in the Barbie movie.