GM unveiled its new corporate logo in January of 2021, coinciding with the automaker’s company-wide push to pursue new all-electric products and cutting-edge vehicle technologies. For some, the new General Motors logo is considered somewhat divisive, especially given its representation of GM’s all-electric pursuits. Nevertheless, we want to know which logo you prefer – the new GM logo, or the old GM logo?
Prior to the introduction of the new GM logo, General Motors previously incorporated a rather simple-looking design that didn’t really change much over the course of several decades. For nearly 60 years, the General Motors logo included a blue square with the letters “GM” underlined in the middle. This design changed very little, incorporating a glossy finish in 2001 and a white gradient in 2010, but generally speaking, the General Motors logo remained pretty much the same since 1964.
That all changed dramatically in 2021. By contrast, the new General Motors logo draws from the past while presenting an all-new design, with lower-case lettering surrounded by a blue border with rounded edges. While the callbacks to the old logo are more than obvious, the new logo only underlines the “m”, a move that is intended to mimic an electrical outlet, while the bright blue tones are meant to evoke a sense of clear skies.
“The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square,” the automaker said back in 2021. “The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.”
The updated corporate logo was released in conjunction with a new marketing campaign titled “Everybody In” that promotes the company’s range of all-electric vehicles. General Motors hopes to launch 30 new EVs worldwide by 2025.
That all said, we want to know – which logo do you prefer? Tell us by voting in the poll below, and subscribe to GM Authority for more General Motors business news and around-the-clock General Motors news coverage.