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GM’s Cruise Hit An All-Time Low, Says New Company President

Following two high-profile resignations, Cruise – GM’s autonomous robotaxi company – is now under the guidance of a new president, Mo Elshenawy, who has acknowledged that the self-driving subsidiary has hit a new all-time low.

According to a report from Reuters, Elshenawy admitted that Cruise had a long road ahead of it in regard to restoring pubic and federal trust in its autonomous driving technology.

Side profile of Cruise AV unit.

“Our integrity, our competency are being questioned and this really hurts,” Cruise President Mo Elshenawy claimed in a prepared statement. “We went from an all-time high to an all-time low and from being an industry leader to temporary pausing all of our operations. We don’t have a deep reservoir of trust with all of our stakeholders and our regulators. This last week, a Cruiser shared with me that they don’t wear their Cruise jacket in public anymore. It truly breaks my heart.”

It’s worth noting that the California Public Utilities Commission has ordered Cruise to appear at a hearing on February 6th, 2024 for misleading officials and the general public.

As a reminder, Cruise has been under increasing-tight scrutiny since early October 2023, where a pedestrian was unintentionally trapped and dragged underneath a Cruise AV unit after being struck by a human-driven vehicle. Following this unfortunate incident, the robotaxi subsidiary has been dealing with one repercussion after another, including an NHTSA investigation and California DMV driverless permit suspension.

Of course, Cruise has taken steps to address the pedestrian incident directly after receiving a large amount of public backlash. For starters, all Cruise AV rides – both manual and supervised – have been temporarily suspended as the company expands investigations into its analysis of the incident, while a recall was issued to update the collision detection system in its robotaxi units.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. And how many billions lost when hybrids and updated ICE vehicles that people want including sedans, to complete with the Japanese/South Korean models that are on the streets in the hundreds of thousands could have been produced? It won’t take until 2035 for little font gm to go broke again.

    Reply
  2. There is/was Cruise apparel?

    Lol. OK.

    Reply
  3. All time low in terms of what? Ridership? Revenues? Popularity? Or all of the above?

    Reply
  4. Cruise “HIT” an all-time low…
    Now that’s funny…

    Reply
  5. It’s been a waste of money since day 1.

    Reply
  6. ” A deep reservoir of trust” What marketing BS !

    Reply
  7. Throwing good money after bad. Cruise will likely never produce a profit. Billions down the drain for gm.

    Reply
  8. A pragmatic question in a World where AI is supposed to put everyone’s job in jeopardy …
    Who’s da idea was it to build taxi’s that don’t need a driver ?
    …and 2. The AVERAGE human being can drive a vehicle from Detroit to LA thru snow, rain, night, day, understanding in SECONDS, stalled vehicles, children running across a playground toward the street, dead animals and trash on the road, and MOST IMPORTANTLY, a total moron coming down the road toward him/her, detours, emergency vehicles et. al.
    AND many of us actually LIKE IT that way !
    Give it up and build us affordable cars in color choices other than “Clincally-Depressed Gray” that don’t run the battery down overnight because your defective software updates are sucking the life, OVERNIGHT, from a $50,000 freaking brand new SUV or truck.
    AI, my *** !

    Reply

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