GMC is one of two major segment winners in the Automotive Performance, Execution and Layout or APEAL portion of the J.D. Power 2023 Mexico Vehicle Dependability Study, providing the highest emotional satisfaction to owners among Premium vehicles.
Big Red scored 933 points out of a possible 1,000 points according to the information provided by J.D. Power.
GMC, which is considered a premium brand in Mexico, beat second-place BMW, which scored 930 points, third-place Mercedes-Benz with 929 points, and fourth-place Audi, which customers rated 926. The segment average for premium vehicles was also 926 points according to the study.
While GMC was the first-place premium brand for emotional satisfaction among Mexican customers, the study notes “owners in Mexico maintain an extremely high emotional attachment” with their chosen vehicle regardless of its problems or other factors. Notably, Big Red’s satisfaction is only 7 points above the segment average, less than a 1 percent difference on a 1,000-point scale.
As for specific vehicle types, premium SUVs garnered the most emotional satisfaction with 923 points out of 1,000 on average. Premium vehicle owners tend to place considerable value on technological items, with vehicles that have satisfactory infotainment, features, controls, and displays rated 30 or more points higher.
High points of premium segment vehicles such as GMC models once again included infotainment systems as well as the quality of the interior and “setting up and starting the vehicle.” Premium vehicles outperformed mass market vehicles in these regards, giving them an edge overall despite robust emotional satisfaction with the cheaper models as well.
The study asked participants to rate “powertrain; driving feel; keeping you safe; fuel economy; driving comfort; exterior; getting in and out; setting up and starting; infotainment; and interior.” They were instructed to assign a numerical score to their “emotional attachment and level of excitement” for each of the ten areas, with the scores then combined to give a final rating.
The pool of participants included owners of vehicles from the 2020 through 2022 model years, with 6,049 individuals contributing their ratings to the results.