GM truck sales increased in the United States, Canada, and Mexico during the third quarter of 2023.
GM pickup truck sales include the following models:
- Chevy Silverado full-size pickup truck range
- Chevy Colorado midsize pickup truck
- GMC Sierra full-size pickup truck range
- GMC Canyon midsize pickup truck
- Chevy S10 Max midsize pickup (Mexico only)
- Chevy Montana compact pickup (Mexico only)
It’s worth noting that not all of the above models are available across all three North American markets. The all-new 2023 Chevy S10 Max midsize pickup and the all-new 2024 Chevy Montana compact pickup are only available in Mexico. Additionally, GM has begun selling the next-generation 2023 GMC Canyon in Mexico for the first time ever.
The Silverado, meanwhile is sold in Mexico under the Silverado name for the Work Truck (WT) and Custom trim levels, and under the Cheyenne name for the LT trim level and above, including RST, ZR2, and High Country. In the U.S., the Silverado family includes light duty (half ton), heavy duty (three-quarter ton and one-ton), as well as medium duty (4500 HD, 5500HD and 6500 HD) vehicles, while the Sierra family is comprised of light duty and heavy duty models.
Sales Numbers - GM Pickup Truck Sales - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +22.41% | 143,467 | 117,198 | 57% | 59% | +7.98% | 411,758 | 381,337 |
| CHEVROLET COLORADO | +4.57% | 25,520 | 24,405 | 10% | 12% | -14.45% | 58,685 | 68,595 |
| GMC SIERRA | +45.94% | 73,219 | 50,169 | 29% | 25% | +27.86% | 216,227 | 169,107 |
| GMC CANYON | -1.59% | 7,627 | 7,750 | 3% | 4% | -9.62% | 19,351 | 21,411 |
| TOTAL | +25.22% | 249,833 | 199,522 | +10.24% | 706,021 | 640,450 |
Cumulative deliveries of GM pickup trucks in the United States increased 25 percent to 249,833 units in Q3 2023, comprised of:
- 143,467 units of the Chevy Silverado, an increase of over 22 percent compared to 117,198 units sold in Q3 2022,
- 25,520 units of the Chevy Colorado, an increase of about five percent compared to 24,405 units sold in Q3 2022,
- 73,219 units of the GMC Sierra, an increase of about 46 percent compared to 50,169 units sold in Q3 2022, and
- 7,627 units of the GMC Canyon, a decrease of about two percent compared to 7,750 units sold in Q3 2022
Sales Numbers - GM Midsize Pickup Truck Sales - Q3 2023 - Canada
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -8.55% | 13,019 | 14,236 | 41% | 48% | -3.41% | 40,496 | 41,926 |
| CHEVROLET COLORADO | +7.96% | 2,346 | 2,173 | 7% | 7% | -9.54% | 4,919 | 5,438 |
| GMC SIERRA | +27.53% | 15,125 | 11,860 | 48% | 40% | +17.58% | 45,767 | 38,923 |
| GMC CANYON | -21.29% | 1,205 | 1,531 | 4% | 5% | -28.07% | 3,091 | 4,297 |
| TOTAL | +6.36% | 31,695 | 29,800 | +4.07% | 94,273 | 90,584 |
Cumulative deliveries of GM pickup trucks in Canada increased six percent to 31,695 units in Q3 2023, comprised of:
- 13,019 units of the Chevy Silverado, a decrease of nearly nine percent compared to 14,236 units sold in Q3 2022,
- 2,346 units of the Chevy Colorado, an increase of nearly eight percent compared to 2,173 units sold in Q3 2022,
- 15,125 units of the GMC Sierra, an increase of nearly 28 percent compared to 11,860 units sold in Q3 2022, and
- 1,205 units of the GMC Canyon, a decrease of over 21 percent compared to 1,531 units sold in Q3 2022
Sales Numbers - GM Midsize Pickup Truck Sales - Q3 2023 - Mexico
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +133.85% | 4,104 | 1,755 | 41% | 38% | +42.04% | 9,113 | 6,416 |
| CHEVROLET COLORADO | +70.34% | 448 | 263 | 4% | 6% | -8.23% | 959 | 1,045 |
| CHEVROLET S10 MAX | +95.07% | 4,352 | 2,231 | 43% | 48% | +171.57% | 12,935 | 4,763 |
| CHEVROLET MONTANA | * | 330 | * | 3% | 0% | * | 330 | 0 |
| GMC SIERRA | +64.80% | 646 | 392 | 6% | 8% | +79.71% | 2,453 | 1,365 |
| GMC CANYON | * | 182 | * | 2% | 0% | * | 196 | 0 |
| TOTAL | +116.81% | 10,062 | 4,641 | +91.23% | 25,986 | 13,589 |
Cumulative deliveries of GM pickup trucks in Mexico increased 117 percent to 10,062 units in Q3 2023, comprised of:
- 4,104 units of the Chevy Silverado/Cheyenne, an increase of nearly 134 percent compared to 1,755 units sold in Q3 2022,
- 448 units of the Chevy Colorado, an increase of over 70 percent compared to 263 units sold in Q3 2022,
- 4,352 units of the Chevy S10 Max, an increase of over 95 percent compared to 2,231 units sold in Q3 2022,
- 330 units of the Chevy Montana
- 646 units of the GMC Sierra, an increase of nearly 65 percent compared to 392 units sold in Q3 2022, and
- 182 units of the GMC Canyon
Silverado sales grew 22.4 percent to 143,467 units, comprised of:
- 85,262 units of the Silverado Light Duty (1500), up 34 percent
- 54,071 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 5.3 percent
- 4,134 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 85 percent
Chevrolet Silverado sales - Q3 2023 - USA
| Model | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| Total | +22.4% | 143,467 | 117,198 | +8% | 411,758 | 381,337 |
| Silverado LD | +34% | 85,262 | 63,629 | +13.8% | 265,377 | 233,190 |
| Silverado HD | +5.3% | 54,071 | 51,334 | -2.3% | 138,026 | 141,289 |
| Silverado MD | +85% | 4,134 | 2,235 | +21.8% | 8,355 | 6,858 |
GMC Sierra sales were up 45.9 percent to 73,219 units, comprised of:
- 44,769 deliveries of the Sierra Light Duty (1500), up 65.1 percent
- 28,450 deliveries of the Sierra Heavy Duty (2500 HD and 3500 HD), up 23.4 percent
GMC Sierra sales - Q3 2023 - USA
| Model | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| Total | +45.9% | 73,219 | 50,169 | +27.9% | 216,227 | 169,107 |
| Sierra LD | +65.1% | 44,769 | 27,114 | +41.3% | 137,747 | 97,452 |
| Sierra HD | +23.4% | 28,450 | 23,055 | +9.5% | 78,480 | 71,655 |
In the U.S. market, Chevy sold twice as many pickup as did GMC during Q3 2023. Specifically, the Chevy Silverado and Colorado posted 168,987 deliveries compared to GMC Sierra and Canyon’s 80,846.
Sales Numbers - Chevy Pickup Truck Sales - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +22.41% | 143,467 | 117,198 | 85% | 83% | +7.98% | 411,758 | 381,337 |
| CHEVROLET COLORADO | +4.57% | 25,520 | 24,405 | 15% | 17% | -14.45% | 58,685 | 68,595 |
| TOTAL | +19.34% | 168,987 | 141,603 | +4.56% | 470,443 | 449,932 |
Meanwhile, GMC truck sales totaled 80,846 units.
Sales Numbers - GMC Pickup Truck Sales - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| GMC SIERRA | +45.94% | 73,219 | 50,169 | 91% | 87% | +27.86% | 216,227 | 169,107 |
| GMC CANYON | -1.59% | 7,627 | 7,750 | 9% | 13% | -9.62% | 19,351 | 21,411 |
| TOTAL | +39.58% | 80,846 | 57,919 | +23.65% | 235,578 | 190,518 |
Comparing sales of midsize to full-size pickup truck deliveries, that ratio is nearly seven-to-one in favor of the full-sizers, with 216,686 full-size truck deliveries compared to 33,147 midsize deliveries. Midsize truck sales cumulatively represent just over 13 percent of overall GM truck sales. However, the Silverado and Sierra families are substantially larger than those of the Colorado and Canyon midsizers, offering models across various capacities and weight ratings.
Sales Numbers - GM Pickup Truck Sales - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +22.41% | 143,467 | 117,198 | 57% | 59% | +7.98% | 411,758 | 381,337 |
| CHEVROLET COLORADO | +4.57% | 25,520 | 24,405 | 10% | 12% | -14.45% | 58,685 | 68,595 |
| GMC SIERRA | +45.94% | 73,219 | 50,169 | 29% | 25% | +27.86% | 216,227 | 169,107 |
| GMC CANYON | -1.59% | 7,627 | 7,750 | 3% | 4% | -9.62% | 19,351 | 21,411 |
| TOTAL | +25.22% | 249,833 | 199,522 | +10.24% | 706,021 | 640,450 |
About The Numbers
- All percent change figures compared to GM pickup truck sales for Q3 2022, unless noted otherwise
- In the United States,there were 75 selling days for Q3 2023 and 75 selling days for Q3 2022
- GM Q3 2022 sales reports:
- GM Q3 2022 sales U.S.A.
- Chevrolet sales Q3 2022 U.S.A.
- Cadillac sales Q3 2022 U.S.A.
- Buick sales Q3 2022 U.S.A.
- GMC sales Q3 2022 U.S.A.
- GM Canada Q3 2022 sales
- Chevrolet Canada sales Q3 2022
- Cadillac Canada sales Q3 2022
- Buick Canada sales Q3 2022
- GMC Canada sales Q3 2022
- GM Mexico sales Q3 2022
- GM Mexico sales July 2022
- Chevrolet Mexico July 2022 sales
- Buick Mexico July 2022 sales
- GMC Mexico July 2022 sales
- Cadillac Mexico July 2022 sales
- GM Mexico sales August 2022 sales
- Chevrolet Mexico August 2022 sales
- Buick Mexico August 2022 sales
- GMC Mexico August 2022 sales
- Cadillac Mexico August 2022 sales
- GM Mexico sales September 2022
- Chevrolet Mexico September 2022 sales
- Buick Mexico September 2022 sales
- GMC Mexico September 2022 sales
- Cadillac Mexico September 2022 sales
- GM Mexico sales July 2022
- GM China sales Q3 2022
- Chevrolet China Q3 2022 sales
- Buick China Q3 2022 sales
- Cadillac China Q3 2022 sales
- GM Brazil sales Q3 2022
- GM Argentina sales Q3 2022
- GM Chile sales Q3 2022
- GM Colombia sales Q3 2022
- GM South Korea sales Q3 2022
- GM South Korea July 2022 sales
- Chevrolet South Korea July 2022 sales
- Cadillac South Korea July 2022 sales
- GM South Korea August 2022 sales
- Chevrolet South Korea August 2022 sales
- Cadillac South Korea August 2022 sales
- GM South Korea September 2022 sales
- Chevrolet South Korea September 2022 sales
- Cadillac South Korea September 2022 sales
- GM South Korea July 2022 sales
- GM Q3 2022 sales U.S.A.
Comments
Dismal performance for the Canyon, which is a brand new design and should be enjoying a bump, if only for the “new and different” factor. MSRP are out of control though, maybe “sticker shock” is a thing here.
Wonder if supply on the little trucks is constrained. I live in a suburban area of a metroplex where you see everything on the roads. Earlier this year saw a handful of GMCs and nary a Chevy. That is still the case even now. The GM dealer down street is huge; they have a zillion Silverado and Sierra but not a little truck in site
For a while only the base engine was shipping because EPA was holding things up, I don’t think that engine is even offered in the canyon which means canyon was not shipping. Context goes a long way my friend
Yeah, the Canyon is bloated and expensive. It’s not really a much less expensive alternative for the Silverado anymore.
Chevy buyers are going for cheaper prices, not quality!!
You think there is a build quality difference between the two? You think the canyon engine and transmission are magically built better, tougher, more reliable?
Generally the GMCs will be more equipped standard ergo higher price. There might be some select premium content, like quilted leather, but the bones are no different between the two.
Most importantly, how does that compare to Ford?
We’ll have a piece about all truck sales soon. In the meantime, here’s how GM full-size truck sales compared to those from Ford during Q3 2023:
https://gmauthority.com/blog/2023/10/gm-full-size-truck-sales-numbers-figures-results-third-quarter-2023-q3/
Baffled at the $6k difference in price between the 2023/4 GMC Canyon AT4X and the 2023/4 Chevrolet Colorado ZR2 with essentially the same options. The ZR2 doesn’t give anything up in terms of styling or interior quality, as far as I can tell.
I’d expect some sort of leather interior options in multiple colorways, and some unique tech like Super Cruise to justify the GMC premium. Feels like they just phoned this one in.
Think GMC is going to need to discount the Canyon significantly to attract buyers away from Chevy.
Regardless of the price difference, I don’t see how it seems hard to understand that the Chevy’s outsell GMC’s with more models and fleet sales. But I definitely agree with most, that it is hard to justify the Colorado or Canyon with the pricing being as is. I own a full-size Sierra now, after some idiot ran a stop in town, running over 70 mph and destroying my 19 Canyon. My has far more room, comfort, great drivability and gets around 30 mpg or more with the 3.0 Duramax. Glad as hell I moved up, even if it cost me a few grand more!
Experienced something similar in 2015 when I was considering the newly released Colorado/Canyon twins. Ended up in a full size Ram 1500 after comparing mid-size truck prices (including the Taco) with heavily discounted end-of-year full-size truck prices. In the end, I only paid $4-5k more for my full-size truck than a fully optioned Colorado/Canyon would have cost. The full-size trucks (test drove the Ram, Silverado, and F-150) all had much nice interiors too (lots of hard plastics in the GM mid-size twins) and I figured the resale on a full-size would be better if nothing else.
EPA estimated mileage for the mid-size trucks was surprisingly only a few MPG better than the full-size models – and that, plus the 20% off MSRP discount, was the thing that decided it for me in the end.
Discounts on full-size trucks are a thing again with dealer lots full of unsold inventory. Discounts may not be as deep as in 2015, but there are deals to be had.
FWIW, and because this is a GM site, once I settled on a full-size truck I preferred the Silverado and Sierra 4×4 with a crew cab and the 6.2L. But then the local Ram dealer ran a promo that included three triple black Sport models (all 4×4, crew cab, 5.7 hemi) and that was that.