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Full-Size GM SUV Sales Down Four Percent During Q3 2023

Full-size GM SUV sales, which include the Chevy Tahoe and extended-length Chevy Suburban, the GMC Yukon and extended-length Yukon XL, as well as the Cadillac Escalade and extended-length Escalade ESV, decreased in the United States, Canada, and Mexico during the third quarter of 2023.

Cumulative deliveries of full-size GM SUVs in the United States decreased four percent to 71,519 units in Q3 2023, comprised of:

  • 27,578 units of the Chevy Tahoe, a decrease of nearly seven percent compared to 29,585 units sold in Q3 2022, and
  • 12,083 units of the Suburban, a decrease of over 11 percent compared to 13,585 units sold in Q3 2022, and
  • 11,763 units of the GMC Yukon, a decrease of nearly seven percent compared to 12,591 units sold in Q3 2022, and
  • 9,395 units of the Yukon XL, an increase of over nine percent compared to 8,587 units sold in Q3 2022, and
  • 6,821 units of the Cadillac Escalade, an increase of nearly 12 percent compared to 6,111 units sold in Q3 2022, and
  • 3,879 units of the Escalade ESV, an increase of about one percent compared to 3,842 units sold in Q3 2022

Sales Numbers - Full-Size GM SUV Sales - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -6.78% 27,578 29,585 39% 40% +12.68% 84,093 74,633
CHEVROLET SUBURBAN -11.06% 12,083 13,585 17% 18% +22.26% 42,676 34,906
GMC YUKON -6.58% 11,763 12,591 16% 17% -0.63% 34,705 34,924
GMC YUKON XL +9.41% 9,395 8,587 13% 12% +15.54% 28,445 24,620
CADILLAC ESCALADE +11.62% 6,821 6,111 10% 8% +9.32% 19,609 17,938
CADILLAC ESCALADE ESV +0.96% 3,879 3,842 5% 5% +1.13% 11,874 11,741
TOTAL -3.74% 71,519 74,301 +11.39% 221,402 198,762

Cumulative deliveries of full-size GM SUVs in Canada decreased 16 percent to 4,574 units in Q3 2023, comprised of:

  • 997 units of the Chevy Tahoe, a decrease of over 28 percent compared to 1,386 units sold in Q3 2022, and
  • 589 units of the Suburban, a decrease of nearly 16 percent compared to 698 units sold in Q3 2022, and
  • 1,200 units of the GMC Yukon, a decrease of nearly 15 percent compared to 1,410 units sold in Q3 2022, and
  • 922 units of the Yukon XL, a decrease of nearly six percent compared to 979 units sold in Q3 2022, and
  • 622 units of the Cadillac Escalade, a decrease of nearly 14 percent compared to 722 units sold in Q3 2022, and
  • 244 units of the Escalade ESV, an increase of over one percent compared to 241 units sold in Q3 2022

Sales Numbers - Full-Size GM SUV Sales - Q3 2023 - Canada

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -28.07% 997 1,386 22% 25% +1.76% 3,534 3,473
CHEVROLET SUBURBAN -15.62% 589 698 13% 13% +33.70% 2,281 1,706
GMC YUKON -14.89% 1,200 1,410 26% 26% +6.62% 4,093 3,839
GMC YUKON XL -5.82% 922 979 20% 18% +30.80% 3,410 2,607
CADILLAC ESCALADE -13.85% 622 722 14% 13% -0.10% 2,071 2,073
CADILLAC ESCALADE ESV +1.24% 244 241 5% 4% +8.18% 727 672
TOTAL -15.86% 4,574 5,436 +12.15% 16,116 14,370

Cumulative deliveries of full-size GM SUVs in Mexico decreased three percent to 1,266 units in Q3 2023, comprised of:

  • 328 units of the Chevy Tahoe, an increase of over 10 percent compared to 298 units sold in Q3 2022, and
  • 509 units of the Suburban, a decrease of over three percent compared to 526 units sold in Q3 2022, and
  • 109 units of the GMC Yukon, a decrease of over eight percent compared to 119 units sold in Q3 2022, and
  • 121 units of the Yukon XL, a decrease of over 18 percent compared to 148 units sold in Q3 2022, and
  • 199 units of the Cadillac Escalade/Escalade ESV, a decrease of nearly nine percent compared to 218 units sold in Q3 2022
    • Note that sales of the regular-length Escalade and extended-length Escalade are not broken out for the Mexico market

Sales Numbers - Full-Size GM SUV Sales - Q3 2023 - Mexico

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE +10.07% 328 298 26% 23% -4.06% 993 1,035
CHEVROLET SUBURBAN -3.23% 509 526 40% 40% -13.29% 1,697 1,957
GMC YUKON -8.40% 109 119 9% 9% -17.70% 344 418
GMC YUKON XL -18.24% 121 148 10% 11% -20.64% 446 562
CADILLAC ESCALADE -8.72% 199 218 16% 17% -22.16% 597 767
TOTAL -3.28% 1,266 1,309 -13.97% 4,077 4,739

Chevy commanded over half (56 percent) of total GM full-size SUV sales in the United States. However, buyers often cross-shop unibody crossovers, with some models being close to the size of their body-on-frame cousins, as is the case for the full-size Chevy Traverse crossover and Tahoe SUV.

Looking at combined GM utility vehicle sales, including body-on-frame SUVs and unibody crossovers sold by Chevy, Buick, GMC, and Cadillac, has Chevy still commanding over half of all sales, at 54 percent, with Chevy crossovers alone accounting for nearly half (45 percent) of the total.

Sales Numbers - GM Utility Vehicles - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET EQUINOX +3.53% 48,291 46,646 15% 18% -5.62% 154,142 163,324
CHEVROLET TRAX +498.34% 37,869 6,329 12% 2% +198.21% 65,255 21,882
CHEVROLET TRAVERSE +27.30% 32,318 25,388 10% 10% +44.92% 100,999 69,694
CHEVROLET TRAILBLAZER +76.39% 30,671 17,388 9% 7% +120.55% 92,479 41,932
CHEVROLET TAHOE -6.78% 27,578 29,585 8% 11% +12.68% 84,093 74,633
BUICK ENCORE GX +104.17% 20,060 9,825 6% 4% +107.42% 50,394 24,296
GMC TERRAIN -5.10% 17,003 17,917 5% 7% -16.75% 54,628 65,619
CHEVROLET BLAZER -11.40% 15,515 17,511 5% 7% -3.47% 48,858 50,615
GMC ACADIA +6.89% 15,398 14,406 5% 5% +42.17% 55,548 39,072
CHEVROLET SUBURBAN -11.06% 12,083 13,585 4% 5% +22.26% 42,676 34,906
GMC YUKON -6.58% 11,763 12,591 4% 5% -0.63% 34,705 34,924
BUICK ENCLAVE +33.51% 10,553 7,904 3% 3% +24.84% 28,482 22,814
GMC YUKON XL +9.41% 9,395 8,587 3% 3% +15.54% 28,445 24,620
BUICK ENVISION -0.38% 7,279 7,307 2% 3% +91.36% 34,842 18,208
CADILLAC ESCALADE +11.62% 6,821 6,111 2% 2% +9.32% 19,609 17,938
CADILLAC XT5 -14.44% 6,212 7,260 2% 3% +7.51% 20,312 18,894
BUICK ENVISTA * 5,385 * 2% 0% * 5,385 0
CADILLAC XT4 -9.22% 5,300 5,838 2% 2% +18.94% 17,807 14,971
CADILLAC XT6 -18.27% 4,097 5,013 1% 2% -1.58% 14,164 14,392
CADILLAC ESCALADE ESV +0.96% 3,879 3,842 1% 1% +1.13% 11,874 11,741
BUICK ENCORE -79.90% 701 3,487 0% 1% -48.67% 5,765 11,231
TOTAL +23.13% 328,171 266,520 +25.11% 970,462 775,706

While GM full-size SUV sales were down four percent to 71,519 units, overall GM utility vehicle sales – those of body-on-frame SUVs as well as crossovers – grew 23 percent to 328,171 units. Utility sales grew a healthy 27 percentage points faster compared to SUV sales alone, while SUV sales accounted for over a quarter of all utility deliveries at 26 percent.

It’s worth noting that GM derives a substantial amount of its revenue and resulting profit from full-size SUV sales, meaning that the vehicles are extremely important to the automaker’s financial health. In fact, it’s believed that these full-size models are GM’s most profitable products on a per unit basis, even more profitable than full-size trucks with which they share the T1 platform.

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About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. oops. raise MSRP some more. order some more high countries.

    Reply
  2. Way overpriced, lack of incentives, high interest rates.

    Reply
  3. Wait till after the new year . All that stock and people should remind themselves of dealers that tried to screw them , wouldn’t sell them , just saying . Dealerships are now going to pay the price for their bs tactics moving forward .

    Reply
  4. They’re never in stock.
    Many buyers don’t want to order and wait.

    Reply
    1. When i was buying in 2022 they wouldnt order anything but a high country because “we save our allocations”. literally what they told me. they were milking the rich housewives. my z71 was legit the cheapest thing i could find at 68k. everything else was 83k + 995$ doc fee + whatever else.

      now, looking again for something else and they are “we can order you anything you want!”.

      i think ill wait some more.

      Reply
      1. Whoever told you that either a) knows nothing about consensus, allocations, constraints, and ordering or b) flat out lied to you. There’s no ‘saving’ allocations, you use it or lose it. Furthermore, over the last two years, with constraints, it’s impossible that all the could order was the High Country trim all the time. Frankly I’d say 90%+ of salespeople (and many sales managers) have zero clue about the ordering process – and I say that as someone who’s done ordering for dealerships for years.

        Reply
        1. How allocations work is dealer X gets 20 vehicles of Z model.. Dealer X will order the most pumped up msrp trims of that vehicle model. If they order a lower trim it still counts against that allocation. Therefore saving the allocation means exactly that – they are waiting for the person who will walk in and spend 85k vs 55k. Their profit margins on the 2 was in favor of the higher priced trim and equipment vehicle.

          Because that’s literally what took place. You seem to take it at face value talking about what is possible. No, this is what they did, by choice so im not here talking about it being impossible. We all know that…

          This was their policy. You tried to get a plain LS with cloth they told you no. I tried.

          Reply
  5. Wasn’t Arlington on strike during this quarter?

    Reply
    1. Great question! Yes, they were.

      Reply
    2. barely

      Reply
  6. Funny seeing all the GM Dealer hate
    Try visiting a Hyundai or Kia store
    They Start with a Dealer Addendum $5000 over MSRP on everything lol

    Reply
  7. Nice trucks but too expensive.

    Reply
  8. They say sales are down, but if you try to order one it takes months. The business model makes no sense.

    Reply
  9. You have got to be kidding me !
    You couldn’t find a suburban, or a Yukon xl, or larger SUV’s!
    So yes their sales numbers are down ! I was looking for a suburban for over a year and they were like gold, and the dealers tacked on premium raises as well !

    Reply

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