The all-new third-generation Chevy Traverse got its big debut over the summer and is set to launch for the 2024 model year with a long list of upgrades and changes over the preceding 2023 model year. With seating for up to eight passengers and 98 cubic feet of cargo space with each of the rear seats folded down, the Chevy Traverse would certainly fit the bill as a capable family hauler. Chevy, meanwhile, sees the Traverse as offering multicultural appeal, as well.
GM Authority recently had an opportunity to speak with Chevy Traverse / Chevy Blazer product marketing manager Kathy Belsic, who provided some insight into GM’s targeted demographics for the Chevy Traverse. According to Belsic, the previous-generation Chevy Traverse models were seen as family haulers, and Chevrolet believes that will remain the case as the nameplate enters its third generation for the 2024 model year.
However, the next-gen model is also expected to expand on the crossover’s demographics with the addition of the new Z71 trim level, offered as the new off-roader of the lineup and bringing a greater appeal for male buyers. At the same time, the third-gen Traverse is expected to offer multicultural appeal similar to that of the preceding models, in particular for Hispanic buyers.
“We see some consistency, not only from a family hauler standpoint, but a multicultural one – it’s going to be consistent from generation to generation,” Belsic told GM Authority Executive Editor, Alex Luft. “The current generation does really well for the Hispanic market and we absolutely expect that to continue [with the next-generation Traverse].”
Asked to elaborate on why that’s the case, Belsic responded by saying that “Their top reasons for purchase right now are value, family, seating capacity. Folks need that extra room and we have a very close [advertising] agency we work with, Casanova, to connect with Hispanic customers.”
“What we learn by working with that team is that the Hispanic community really value togetherness, and that’s what the Traverse allows this market to have,” Belsic added. Belsic also said that “hispanic families tend to be multigenerational,” and that the Traverse “resonates well with seating capacity, family hauler, and cargo capacities.”
As a reminder, the all-new 2024 Chevy Traverse features the turbocharged 2.5L I4 LK0 gasoline engine as standard, rated at 328 horsepower and 326 pound-feet of torque. Under the body panels, the crossover rides on the GM C1 platform, while production takes place at the GM Lansing Delta Township plant in Michigan.
Notably, GM will offer a carryover 2024 Chevy Traverse Limited model prior to the launch of the next-generation 2024 Chevy Traverse, as GM Authority was the first to report. The launch of the Chevy Traverse Limited is likely a result of this year’s UAW labor strike.
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Comments
This is a very good idea considering the latino demographics is one of the if not THE fastest growing demographic in the US. So much so Spanish is now the second language in the US. GM has long been advertising in Spanish channels like Univision and Telemundo so this will not be new for them.
Today I was actually pleasantly surprised to see a Cadillac ad in Spanish on Univision. I remember in my college years (early 2000s) complaining that there weren’t enough ads in Spanish from luxury brands. Like “What? You don’t think there are Latino American professionals with money to warrant gearing some luxury car ads towards them?” Finally I now see ads from Cadillac, Acura, and Lexus. Have yet to see the Germans (with exception to VW but its not a luxury brand) make ads in Spanish on these channels though.
Fastest growing demographic right now stateside is Chinese. The majority of “asylum” seakers these days are from Asia and Africa, with few latins in the mix. Also, thanks to big city culture, latins now have joined the under 2 children per couple club in a majority of municipalities in America. 2nd fastest growing demographic? It’s actually WASPS. Rural America is experiencing a baby boom at the same time inner city America has self sterilized.
Demographics aside, course it’s multi “ethnic”, they sell them in nearly 20 countries including America, Mexico, Korea and Saudi Arabia. I wouldn’t say it’s multi cultural as the individuals buying these are very western in thought and lifestyle. They’re just a birth certificate away from being US citizens .
I know there are many Chinese joining the immigrants doing the Darien Gap crossing up through Mexico and the southern US border as confirmed by a YouTube channel I follow of a British traveler that did the voyage they do along side them. It’s interesting. All you hear (much of it propaganda from the CCP and western propaganda just following suit without in depth verification) is how great life has gotten for the Chinese but the fact that many are doing this dangerous voyage just for a better life in the US is very telling of how the situation at home must have gotten in recent years as the CCP becomes even more authoritarian.
Nice vehicle, way better looking than the ‘21 RS my wife had. Now just offer 0% financing for 72 months and the plant will be running overtime for the next 5 years.
Looks good but needs a bigger engine.