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Buick Encore GX Sales Jump 104 Percent, Gain Market Share During Q3 2023

Buick Encore GX sales increased in the United States and Canada during the third quarter of 2023.

Buick Encore GX Sales - Q3 2023 - United States

In the United States, Buick Encore GX deliveries totaled 20,060 units in Q3 2023, an increase of about 104 percent compared to 9,825 units sold in Q3 2022.

In the first nine months of the year, Encore GX sales increased about 107 percent to 50,394 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
ENCORE GX +104.17% 20,060 9,825 +107.42% 50,394 24,296

Buick Encore GX Sales - Q3 2023 - Canada

In Canada, Buick Encore GX deliveries totaled 1,671 units in Q3 2023, an increase of about 51 percent compared to 1,107 units sold in Q3 2022.

In the first nine months of the year, Encore GX sales increased about 34 percent to 4,808 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
ENCORE GX +50.95% 1,671 1,107 +34.26% 4,808 3,581

The Buick Encore GX is sold as the Encore in Mexico, without the GX suffix.

Buick Encore Sales - Q3 2023 - Mexico

In Mexico, Buick Encore deliveries totaled 253 units in Q3 2023, an increase of about 8 percent compared to 235 units sold in Q3 2022.

In the first nine months of the year, Encore sales increased about 72 percent to 788 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
ENCORE +7.66% 253 235 +72.43% 788 457

This is the refreshed 2024 Buick Encore GX, featuring fresh styling and an updated interior, shown here in the range-topping Avenir trim, a first for the model.

Competitive Sales Comparison (USA)

Buick Encore GX sales during the third quarter of 2023 put the nameplate into eighth place in a crowded segment of currently 23 entries when ranked by sales volume. Compared to last quarter, the Subaru Crosstrek remained first with a 15 percent slide in sales to 38,502 units. The Chevy Trax (see running Chevy Trax sales) moved up three spots to second place with 499 percent leap to 37,869 units and within 633 deliveries of first. The Honda HR-V placed third with a 70 percent bump to 33,124 units. The Chevy Trailblazer (see running Chevy Trailblazer sales), the Trax’s corporate cousin and the second segment entry from Chevy, slipped to fourth with a 76 percent jump to 30,671 units, while the Mazda CX-30 took fifth with a 33 swell to 20,775 units.

Buick currently fields three entries in this segment. The Buick Encore GX (see running Buick Encore GX sales) – the Chevy Trailblazer’s platform mate – moved up to eighth place with a 104 percent jump to 20,060 units. The first-ever, all-new Buick Envista (see running Buick Envista sales), the Trax’s platform mate, placed 17th with 5,385 deliveries. Buick’s new entry-level subcompact joins this list, having just gone on sale over the summer as an indirect replacement for the discontinued Buick Encore. Consequently, the Buick Encore (see running Buick Encore sales) fell to 20th place with an 80 percent drop to 701 units.

The all-new 2023 Dodge Hornet

An additional entry that’s new to this report is the all-new 2023 Dodge Hornet, which was revealed as a Chevy Trailblazer rival last year. It arrives as the fourth entry in this segment for Stellantis. Having gone on sale earlier this year, the Hornet is not making much of an impact, with just 1,753 deliveries this quarter.

Sales Numbers - Mainstream Subcompact Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
SUBARU CROSSTREK -15.00% 38,502 45,294 11% 18% -0.62% 114,632 115,344
CHEVROLET TRAX +498.34% 37,869 6,329 11% 3% +198.21% 65,255 21,882
HONDA HR-V +69.53% 33,124 19,539 10% 8% -5.97% 87,034 92,555
CHEVROLET TRAILBLAZER +76.39% 30,671 17,388 9% 7% +120.55% 92,479 41,932
MAZDA CX-30 +32.66% 20,775 15,660 6% 6% +58.62% 59,302 37,387
NISSAN KICKS +93.29% 20,334 10,520 6% 4% +11.12% 50,138 45,120
JEEP COMPASS -1.76% 20,268 20,631 6% 8% +6.86% 71,560 66,966
BUICK ENCORE GX +104.17% 20,060 9,825 6% 4% +107.42% 50,394 24,296
HYUNDAI KONA +44.21% 18,593 12,893 6% 5% +23.73% 56,518 45,680
VOLKSWAGEN TAOS -13.05% 16,417 18,880 5% 8% -6.94% 43,584 46,835
KIA SOUL -8.99% 15,324 16,837 5% 7% +12.66% 50,071 44,445
KIA SELTOS +17.88% 14,636 12,416 4% 5% +46.23% 47,059 32,182
TOYOTA COROLLA CROSS +29.61% 14,502 11,189 4% 5% +31.02% 49,160 37,521
KIA NIRO +833.97% 9,760 1,045 3% 0% +55.44% 29,085 18,711
HYUNDAI VENUE -6.38% 6,510 6,954 2% 3% +16.65% 22,869 19,605
JEEP RENEGADE -1.70% 6,412 6,523 2% 3% -34.55% 15,561 23,776
BUICK ENVISTA * 5,385 * 2% 0% * 5,385 0
MITSUBISHI OUTLANDER SPORT -2.45% 3,630 3,721 1% 1% -1.58% 12,122 12,317
DODGE HORNET * 1,753 * 1% 0% * 4,350 0
BUICK ENCORE -79.90% 701 3,487 0% 1% -48.67% 5,765 11,231
FIAT 500X -19.56% 144 179 0% 0% -44.25% 422 757
TOYOTA C-HR -99.89% 1 942 0% 0% -92.48% 776 10,313
FORD ECOSPORT -100.00% 0 8,262 0% 3% -90.42% 2,508 26,186
TOTAL +34.95% 335,371 248,514 +20.77% 936,029 775,041

From a segment share standpoint, the Encore GX earned a six percent share, up two percentage points. The Trax earned an 11 percent segment share, up a segment-best eight percentage points year-over-year. The Crosstrek also held an 11 percent segment share, down a segment-worst seven percentage points. The HR-V posted a 10 percent share, up two percentage points, while the Trailblazer earned a nine percent share, up a two percentage points, and the CX-30 maintained a six percent share. The two other GM models in this space fared as follows:

  • The Envista posted a two percent share
  • The Encore’s share was nil, down a percentage point

The five GM vehicles in the mainstream subcompact crossover segment, the Chevy Trax and Trailblazer along with the Buick Envista, Encore, and Encore GX, accounted for a cumulative 94,686 deliveries. That was good for a 28 percent segment share, commanding more than a quarter of all sales in this space and enough to solidly place The General at the top.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TRAX +498.34% 37,869 6,329 +198.21% 65,255 21,882
CHEVROLET TRAILBLAZER +76.39% 30,671 17,388 +120.55% 92,479 41,932
BUICK ENCORE -79.90% 701 3,487 -48.67% 5,765 11,231
BUICK ENVISTA * 5,385 * * 5,385 0
BUICK ENCORE GX +104.17% 20,060 9,825 +107.42% 50,394 24,296
TOTAL +155.71% 94,686 37,029 +120.73% 219,278 99,341

By comparison, the four Stellantis rivals, namely the Jeep Compass, Jeep Renegade, Dodge Hornet, and Fiat 500X, saw 28,577 deliveries combined for a nine percent segment share.

Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
JEEP COMPASS -1.76% 20,268 20,631 +6.86% 71,560 66,966
JEEP RENEGADE -1.70% 6,412 6,523 -34.55% 15,561 23,776
DODGE HORNET * 1,753 * * 4,350 0
FIAT 500X -19.56% 144 179 -44.25% 422 757
TOTAL +4.55% 28,577 27,333 +0.43% 91,893 91,499

The Toyotas Corolla Cross and C-HR combined saw 14,503 deliveries for a four percent segment share.

Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
TOYOTA COROLLA CROSS +29.61% 14,502 11,189 +31.02% 49,160 37,521
TOYOTA C-HR -99.89% 1 942 -92.48% 776 10,313
TOTAL +19.55% 14,503 12,131 +4.39% 49,936 47,834

Meanwhile, Hyundai – with the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw a cumulative 64,823 deliveries, good for a combined 20 percent segment share, placing the Korean conglomerate behind GM.

Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (With Soul) - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
KIA NIRO +833.97% 9,760 1,045 +55.44% 29,085 18,711
HYUNDAI KONA +44.21% 18,593 12,893 +23.73% 56,518 45,680
HYUNDAI VENUE -6.38% 6,510 6,954 +16.65% 22,869 19,605
KIA SELTOS +17.88% 14,636 12,416 +46.23% 47,059 32,182
KIA SOUL -8.99% 15,324 16,837 +12.66% 50,071 44,445
TOTAL +29.27% 64,823 50,145 +28.00% 205,602 160,623

However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia entries total nets 49,499 deliveries for a combined 15 percent segment share.

Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (Without Soul) - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
KIA NIRO +833.97% 9,760 1,045 +55.44% 29,085 18,711
HYUNDAI KONA +44.21% 18,593 12,893 +23.73% 56,518 45,680
HYUNDAI VENUE -6.38% 6,510 6,954 +16.65% 22,869 19,605
KIA SELTOS +17.88% 14,636 12,416 +46.23% 47,059 32,182
TOTAL +48.61% 49,499 33,308 +33.87% 155,531 116,178

Out of the 11 manufacturers represented here, four field multiple models in this space of now 23 entries, though three of those models have been discontinued and will eventually fall off this list. When combining the sales volume of those compared to automakers with a single entry, each ranks in this order:

  • GM – 28 percent share, five models (the Buick Encore has been discontinued, joined now by its indirect replacement, the first-ever Buick Envista)
  • Hyundai-Kia
    • 20 percent segment share, five models (including Kia Soul)
    • 15 percent share, four models (not including Kia Soul)
  • Subaru – 11 percent share, one model
  • Honda – 10 percent share, one model
  • Stellantis – nine percent share, four models (the Fiat 500X has been discontinued while the all-new Dodge Hornet joins the segment)
  • Mazda – six percent share, one model
  • Nissan – six percent share, one model
  • VW – five percent share, one model
  • Toyota – four percent share, two models
  • Mitsubishi – one percent share, one model
  • Ford – zero percent share, one model (this model has been discontinued)

While fielding multiple entires in a segment seems to result in higher quantities of deliveries for a manufacturer, that doesn’t prevent those with a single model – like Subaru and Honda – from holding their own.

Regardless, GM commanded first place, further ahead of Hyundai-Kia this time quarter.

Overall, the mainstream subcompact crossover segment grew a solid 35 percent to 335,371 units during Q3 2023, meaning Encore GX sales significantly outperformed the segment average.

The GM Authority Take

Buick Encore GX sales more than doubled on a year-over-year basis, almost placing in the top third of this segment with 23 entries. Overall, it would appear as if the fully-refreshed 2024 Encore GX is a hit. Better yet, combining sales of all three Buick models along with the two Chevy ones put GM in command of the segment for more than a quarter of all sales. We expect Encore GX sales to continue to grow in subsequent quarters as allowed by supply and production volume.

A couple of things to also note: in October, Buick average transaction price (ATP) was down 6.5 percent, likely due to the success of the Envista and Encore GX, the premium marque’s two smallest and least expensive crossovers. At the same time, Buick vehicle inventory increased significantly with 107 days supply, meaning plenty of units continue to be available for sale. However, that figure is likely distorted by irregularly high inventory of the Enclave.

About Encore GX

The refreshed 2024 Buick Encore GX incorporates fresh exterior styling cues as well as big updates to the interior, while also adding the range-topping Avenir trim level, and new tech headlined by Buick’s Virtual Cockpit System.

Outside, winged LED headlamps are standard across the range, while LED taillights are equipped higher in the range. New 18-inch and 19-inch wheel options are also on offer.

The Avenir trim level, offered for the first time ever on the Encore GX starting with the 2024 model year, offers exclusive design cues, features, and premium materials, including a unique grille, unique clear LED taillights, unique 19-inch wheels, chrome body accents, and black carbon metallic body side molding. Inside, the Encore GX Avenir features leather seating, a 10-way power driver seat, heated steering wheel, and an air ionizer system.

The refreshed 2024 Encore GX also reimagines the ST trim for a sportier demeanor, incorporating high-gloss black front and rear bumpers, an optional Black Roof Package, and a flat-bottom steering wheel.

The refreshed model’s Virtual Cockpit features 19 inches of screen real estate via an 11-inch infotainment screen and 8-inch configurable driver cluster screen. Wireless Apple CarPlay and Android Auto are included as standard, while wireless phone charging is optional.

The Buick Driver Confidence package is standard, and includes many safety features plus Adaptive Cruise Control. Finally, the 2024 model year refresh includes some mild powertrain enhancements.

Standard spec under the hood is the familiar turbocharged 1.2L I3 LIH gasoline engine, which is rated at 137 horsepower and 162 pound-feet of torque, while the turbocharged 1.3L I3 L3T gasoline engine, rated at 155 horsepower and 174 pound-feet of torque, is available as an option. Front-wheel drive is standard, while all-wheel drive is optional, with front-wheel-drive models equipped with a Continuously Variable Transmission (CVT), and all-wheel-drive models equipped with the GM 9-speed automatic transmission.

Last July J.D. Power released results of its 2022 U.S. Initial Quality Study (IQS), ranking major car brands and models based on consumer feedback. It listed the Buick Encore GX as the best small utility, besting the Buick Encore and Ford Bronco Sport.

Below, check out our walk-around video of the refreshed 2024 Buick Encore GX.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Yay! Great news for Buick and GM…..and for car buyers. Buick’s continued strength is a wonderful thing for those of us that love the Buick touch….quality, reliability, sexy design, premium appointments, fun and easy to operate tech, and great “bang for the buck”. The dealership experience is a pleasure, as is service (in my opinion). I’ll say it again, Buick is a money making gem for GM in the US, and a straight-out cash cow in China. Remarkably, Buick’s first advertising slogan from way back at the beginning was ”The car of quality”. Nice to know that over one hundred twenty years later, that remains true.

    Reply
    1. Women make up the vast majority of its market. That reviewers fail to mention.

      Reply
      1. If the 3 cylinder is like the 1 4T in the first gen, good cheaper vehicle to buy and then sale it at 74,999 miles before the warranty runs out

        Reply
    2. Buick USA is only here because of China. Wake up from your dream.

      Reply
  2. Trailblazer does it for me but not this thing. Sales are up because Buick/GMC dealers offer the highest discounts within GM.

    Reply
  3. People buying Chinese garbage

    Reply
    1. The fact is that the Encore GX & its corporate cousins are built in South Korea which is a strategic partner with the US. The Buick Envision is made in China and from what I have read a very good vehicle. Unfortunately, it seems that GM will not be making those in the US. If they did, they would probably sell more of them. I cannot remember when I last saw where I live.

      Reply

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