General Motors announced that The Durant Guild – its new Premium Import business in China – today made its first appearance at the 2023 Guangzhou International Automobile Exhibition, or Auto Guangzhou, one of the country’s most important auto shows.
The automaker debuted The Durant Guild platform at 2023 Auto Guangzhou with a special booth paying tribute to GM’s birthplace, Factory One in Detroit. Additionally, the company’s new business arm announced plans to officially introduce two iconic American full-size SUVs, the Chevy Tahoe Z71 and the GMC Yukon Denali, to the Chinese market next year.
“Auto Guangzhou is a perfect opportunity to showcase The Durant Guild’s curated product lineup to consumers and gain insights into their preferences,” said President of The Durant Guild, Leon Li. “The official introduction of the Chevrolet Tahoe and GMC Yukon marks the next chapter of our premium import business development. We will accelerate the construction of our direct-to-customer sales network, introduce more iconic products, and offer more high-quality choices to help consumers embrace diverse lifestyles,” he added.
In total, The Durant Guild presented five iconic American-made models at 2023 Auto Guangzhou that have been selected for the Chinese market: the Cadillac Celestiq, the GMC Hummer EV Pickup, the GMC Yukon Denali Ultimate, the Corvette Stingray 70th Anniversary Special Edition and the Chevy Tahoe Z71. All of these vehicles have been previously presented at the China International Import Expo, except for the Celestiq in production format.
As such, the all-new production Cadillac Celestiq makes its official debut in China as the ultimate pinnacle of luxury, technology and sophistication developed by the company that seeks to once again elevate Cadillac‘s image as the world’s standard. The handcrafted model was presented on the Auto Guangzhou stage in a striking Nimbus White color that inherits the customized elements of the Concept and redefines ultra-luxury through a futuristic spirit.
In addition to introducing new products at the auto show, The Durant Guild platform announced that it will open showrooms and direct-to-customer delivery centers in major tier-one and tier-two cities in China during calendar year 2024, as it intensifies customer outreach and engagement. It will also integrate physical showrooms with its online community, providing a comprehensive and unique brand experience.