GMC Sierra Sales Record Impressive Gains During Q3 2023

GMC Sierra sales increased in the United States, Canada, and Mexico during the third quarter of 2023.

GMC Sierra Sales - Q3 2023 - United States

In the United States, GMC Sierra deliveries totaled 73,219 units in Q3 2023, an increase of about 46 percent compared to 50,169 units sold in Q3 2022. Sierra 1500 (LD) sales grew 65.1 percent to 44,769 units, while Sierra HD sales (2500 HD and 3500 HD) increased 23.4 percent to 28,450 units.

In the first nine months of the year, Sierra sales increased about 28 percent to 216,227 units.

GMC Sierra sales - Q3 2023 - USA

Model	Q3 2023 / Q3 2022	Q3 2023	Q3 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
Total	+45.9%	73,219	50,169	+27.9%	216,227	169,107
Sierra LD	+65.1%	44,769	27,114	+41.3%	137,747	97,452
Sierra HD	+23.4%	28,450	23,055	+9.5%	78,480	71,655

GMC Sierra Sales - Q3 2023 - Canada

In Canada, GMC Sierra deliveries totaled 15,125 units in Q3 2023, an increase of about 28 percent compared to 11,860 units sold in Q3 2022.

In the first nine months of the year, Sierra sales increased about 18 percent to 45,767 units.

GMC Sierra Sales - Q3 2023 - Mexico

In Mexico, GMC Sierra deliveries totaled 646 units in Q3 2023, an increase of about 65 percent compared to 392 units sold in Q3 2022.

In the first nine months of the year, Sierra sales increased about 80 percent to 2,453 units.

Competitive Sales Comparison (USA)

GMC Sierra sales during the third quarter of 2023 kept Big Red’s full-size truck range in fourth place in the full-size mainstream pickup truck segment when ranked by sales volume. The Ford F-Series (see running Ford F-series sales) remained at the top with a 16 percent increase in sales to 186,974 units, while the Chevy Silverado (see running Chevy Silverado sales), the Sierra’s corporate cousin and T1 platform mate, followed in second with a 22 percent bump to 143,467 units. The Ram Pickup took third place with an eight percent dip to 109,391 units, followed by the GMC Sierra (see running GMC Sierra sales) with a 46 percent jump to 73,219 units. The Toyota Tundra followed in fifth with a six percent bump to 21,718 units, and the Nissan Titan finished last with a 281 percent leap to 4,857 units.

Full-Size Pickup Truck Sales - Q3 2023 - USA

From a segment share standpoint, the Sierra earned a 14 percent share, up three percentage points year-over-year. The F-Series posted a 35 percent segment share, up one percentage point, followed by the Silverado with a 27 percent share, up two percentage points. The Ram Pickup held a 20 percent share, down five percentage points. The Tundra maintained a four percent share, while the Titan had a share of just one percent.

Combining sales of the GMC Sierra with those of the Chevy Silverado gives GM a commanding 41 percent segment share for 216,686 deliveries, outselling the Ford F-Series by nearly 30K units, keeping The General as the best-selling manufacturer of full-size pickups in America. That means, during Q3 2023, GM sold two out of every five internal combustion-powered full-size pickup trucks in the U.S., competing quite favorably against its four rivals.

Sales Numbers - ICE-Powered Full-Size GM Trucks - Q3 2023 - USA

For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments, this time just outselling the Titan.

Honda Ridgeline Sales - Q3 2023 - USA

The full-size pickup segment grew 15 percent to 539,626 units, meaning that GMC Sierra sales significantly outperformed the segment average.

The GM Authority Take

GMC Sierra sales performance remained extremely healthy during the third quarter. In fact, Big Red’s full-size truck has posted double-digit growth in each of the past four quarters. In fact, the Sierra’s performance during Q3 2023 represents the Sierra’s best showing yet over the past year, confirming that demand is red hot.

Improvements to and expansion of the Sierra lineup has paid off for GMC, resulting in an ongoing boost to its bottom line and growth in sales volume. Even better, combining sales of the Sierra with those of the Chevy Silverado once again kept GM king of overall full-size pickup truck sales in the U.S.

Going forward, we expect Sierra sales to continue going strong, limited only by production capacity and resulting supply.

About GMC Sierra 1500

The 2023 GMC Sierra 1500 introduced only a handful of changes and updates compared to the refreshed 2022 Sierra 1500.

The big news for 2023 was the debut of the first-ever 2023 GMC Sierra AT4X AEV Edition as the most off-road-capable factory Sierra 1500 ever.

For 2024, the GMC Sierra 2.7L engine will be called TurboMax. Additionally, the 2024 Sierra AT4X will offer the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. Beyond that, the 2024 Sierra 1500 offers a new drop-in bedliner.

Furthermore, the GMC Sierra 1500 now offers a ZR2 Spec Multimatic DSSV Shock System accessory for the 2019 model year or later Sierra 1500, with a design and tuning intended to provide the truck with improved off-road performance.

About GMC Sierra HD

The 2023 GMC Sierra HD received minor changes and updates over the 2022 GMC Sierra HD.

Over a year ago, GM unveiled the refreshed 2024 GMC Sierra HD debuting fresh exterior styling, a new interior, a revised trim level lineup, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and powertrain updates. The refresh is highlighted by the arrival of the premium 2024 GMC Sierra HD Denali Ultimate, the pinnacle of heavy-duty trucks, which offers massaging seats for the first time on the Sierra HD. Consequently, a new Denali Reserve Package replaces the Denali Ultimate Package offered on the 2023 model. Also, the 2024 Sierra HD offers two new 22-inch wheel options.

In May, GM officially debuted the first-ever 2024 GMC Sierra AT4X and new 2024 GMC Sierra HD AT4X AEV Edition as Big Red’s most capable heavy-duty off-roaders.

Recently the GMC Sierra HD won the Strategic Vision 2023 Total Quality Impact award in the heavy-duty pickup category.

About GMC Sierra EV

Over a year ago, GM also debuted first-ever 2024 GMC Sierra EV Denali. The only variant built for the 2024 model year will be the Sierra EV Denali Edition 1. All other models, including the “regular” Denali, off-road AT4, and entry-level Elevation, will be offered for the 2025 model year.

Over the summer, we spotted the 2024 GMC Sierra EV Denali Edition 1 in showroom-ready conditions in white, followed by another showroom-ready example in gray as GMC gets ready to launch the battery electric model early next year.

About The Numbers

• All percent change figures compared to GMC Sierra sales for Q3 2022, unless noted otherwise
• In the United States, there were 75 selling days for Q3 2023 and 75 selling days for Q3 2022
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