With the introduction of a mid-cycle refresh for the current 2024 model year, the GMC Sierra HD lineup offers customers a healthy combination of trucking abilities, interior amenities, and an impressive presence. Now, Big Red’s heavy-duty pickup truck has been recognized with an award as a high-value vehicle.
In the Strategic Vision’s 2023 Total Quality Impact measure, the GMC Sierra HD was named the winner in the heavy-duty pickup category. This indicates that owners of the Sierra HD feel as though their HD pickup truck offers a great deal of value.
“The domestics, especially GM, have made significant improvements in their vehicle experiences by increasing perceived quality,” Strategic Vision Senior Vice President Christoper Chaney claimed. The Chevrolet Blazer, for example, not only has the fewest incidences of problems, but also provides strong exterior styling and driving performance resulting in the most fun-to-drive vehicle that they can trust in its segment. Of course, other GM vehicles performed similarly, especially the Yukon which also led by delivering Excitement, Fun, Individuality and Trust. This is the right combination, giving GM owners of these vehicles the highest sense of quality.”
It’s worth noting that General Motors had the second-most winners behind Hyundai. Also awarded were the C8 Corvette Convertible, Chevy Blazer, and GMC Yukon.
“Most vehicles sold today do not have the problems of things breaking the way they did decades ago,” Strategic Vision President Alexander Edwards stated. “So instead, customers equate quality to all of the ‘things-gone-right’ in their vehicles which include other experiences such as dealership treatment and the overall Value the customer believes they are receiving. HMC vehicles not only delivered fewer problems, and strong quality in areas of seat comfort, power and pickup and safety-related driver-assist features, but when combined with their warranty, price point and delivered features, inspired consumers to report the feeling that their vehicles are ‘second-to-none.'”
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