Recently, the neon-blue GM signs sitting atop the Renaissance Center in Detroit have been removed, leaving some wondering if The General was abandoning its current world headquarters. Never fear, as the Detroit-based automaker has stated that there is nothing symbolic about the lack of GM’s logo atop the building.
According to a report from the Detroit Free Press, the reason the Renaissance Center is barren of GM’s moniker is because the Detroit-based automaker is “replacing the icons on the building one at a time as a part of routine maintenance,” GM spokesperson Kevin Kelly claimed in a prepared statement. “The frame is still up there, it’s the screens that are being replaced. So nothing came down.”
In lieu of the old logo panels, the original frames will be outfitted with new LED technology. In addition, it’s worth noting that General Motors has been working on the project for some time now, and expects everything to be in working order by early 2024.
Of course, this isn’t the first time the future of General Motors’ presence in the Renaissance Center has been questioned. Back in mid-2022, the flexible ‘Work Appropriately’ standard – implemented in response to the pandemic – left some wondering if The General would take a hybrid work approach moving forward. If this were to happen, then there wouldn’t be a need for the enormous Renaissance Center to house all of GM’s white collar employees.
To help alleviate these murmurings, CEO Mary Barra went on record stating that General Motors’ immediate plans revolve around operating out of the Renaissance Center. However, Barra indicated that she could not predict possible changes that may occur over the course of the next five, 10, or 15 years.
“After 25 years of our involvement in the transformation of Detroit’s riverfront, our commitment to the city is steadfast,” GM President Mark Reuss stated a few years ago. “We look to the future with our global headquarters continuing as the flagship of Detroit’s riverfront.”