One of the more exciting technologies in the automotive industry is autonomous driving, and all the benefits that this developing innovation could provide. However, consumer confidence in the budding technology necessary for self-driving vehicles has waned for the second consecutive year.
According to a report from J.D. Power, those polled for the consumer automated vehicle (AV) readiness study gave an average score of 37 out of a possible 100 points, down two points from 2022 figures and another five points from 2021 levels.
“Experience with automation appears to greatly improve confidence in the technology. As trust is built over time but eroded quickly, stakeholders may need to find new ways to proactively educate potential users on the advantages and current limitations of vehicle automation systems,” MIT Research Scientist Bryan Reimer, Ph.D. stated. “Automated driving technology is still very much in an evolving and testing stage with improvements occurring quickly. Consumers’ understanding of where we are on the path to long-term automated mobility needs to be calibrated as today’s systems are not designed to enable more risky driving.”
Interestingly, those polled that had ridden in a robotaxi unit previously – like Cruise AV units – appears much more ready to adopt AV technologies, indicating that prior experience with self-driving vehicles is vital for universal acceptance.
“Consumer trust is fragile, but it is the foundation upon which long-term AV acceptance is built,” J.D. Power Auto Benchmarking and Mobility Development Senior Manager Lisa Boor claimed. “This first-time feedback from robotaxi riders shows significant growth in consumer comfort levels across any AV application. Industry stakeholders must seize the opportunity to build confidence and promote the technology across all transportation modalities through these first-hand experiences but, for success, it cannot be overshadowed by endless deployment issues.”
Of course, with the series of unfortunate incidences involving Cruise AV robotaxis, like a pedestrian getting trapped underneath one, this readiness may trend in a more negative direction.
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Comments
I could have told you this 5 years ago. Glad peoplexare waking up.
What’s exciting about self driving and what are these “benefits” that are being spoke of?
Yep. Tired of self driving and sick of hearing about how EVs are the future.
Yup, they are over, same as EV’s (Edsel’s).
Right now, I don’t have any confidence in handing over control of my car to a computer…I don’t even let my wife drive when I am in the car, lol. What is the big deal about driving a car? Have we gotten that lazy that we don’t even want to push the gas pedal or turn the steering wheel? It isn’t like you can completely let the car do its own thing…you still have to keep your eyes on the road and be ready to act if the computer f**ks up. If you are going to be in the driver’s seat, you might as well drive instead of just sitting there with your hands in your lap (unless you like that sort of thing).
Hmm, maybe dragging a pedestrian 20 feet leaving a bloody trail might have something to do with it. Bonus points for covering it up. What has always amazed me is how teflon tesla does it. They’ve sliced people in two with their system with almost no blow back.
well i am shocked. knowing how well a basic vacuum cruise control from the 60s worked (and evolved over the past 70 years). im shocked!
Guns, homes, gas, appliances. Cars are just another thing they want to take away from us. You will own nothing. It’s hard to comprehend people are actually voting for this!
Computer control modules in vehicles fail to prevent dead car batteries and/or lock up infotainment systems, and you want me to trust control systems to drive the vehicle? No thanks.
This would be funnier if GM hadn’t already wasted billions of dollars on this boondoggle. Next they will be suffering for their all-in approach to EV ‘s that the majority of their customers don’t want!
GM needs new leadership now!
I think it shall be common in the future. However, they seem to be forcing it too q0uicly on the consumer. They need to let people who want it have it more readily available. That is why the Ev’s are not fairing well. Apply common sense to humanity and their eay of thinking. They are doing it bass awkward.
My personal experience of 30,000 miles driving a Cadillac XT6 with Super Cruise is that it is a real safety assist. One can choose to do all the driving or choose to let Super Cruise make long drives less tedious.
I have used Cruise multiple times in Austin and find it to be safe and enjoyable.
With Super Cruise and Cruise AV there will be fewer accidents—- those systems are not distracted.
During the many miles I have used super cruise on the highways throughout the country, I have found it to be reliable and safe. As always, you need to pay attention to responsibly use this option. People should fully understand and have used super cruise before offering negative opinions. It can even be used in slow stop and go traffic, eliminating much stress. It may not be for everyone, but I certainly enjoy it in my CT5-V.
Does this mean that the “GMC Patty Cake pickup” will not be available?
We will have to find something else to Make Fun Of!!
Dr.B