Chevy Silverado Sales Gain Market Share During Q3 2023

Chevy Silverado sales decreased in the United States and Mexico but decreased in Canada during the third quarter of 2023.

Chevrolet Silverado Sales - Q3 2023 - United States

In the United States, Chevrolet Silverado deliveries totaled 143,467 units in Q3 2023, an increase of about 22 percent compared to 117,198 units sold in Q3 2022.

In the first nine months of the year, Silverado sales increased about 8 percent to 411,758 units.

• 85,262 units of the Silverado Light Duty (1500), up 34 percent
• 54,071 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 5.3 percent
• 4,134 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up 85 percent

Chevrolet Silverado sales - Q3 2023 - USA

Model	Q3 2023 / Q3 2022	Q3 2023	Q3 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
Total	+22.4%	143,467	117,198	+8%	411,758	381,337
Silverado LD	+34%	85,262	63,629	+13.8%	265,377	233,190
Silverado HD	+5.3%	54,071	51,334	-2.3%	138,026	141,289
Silverado MD	+85%	4,134	2,235	+21.8%	8,355	6,858

Chevrolet Silverado Sales - Q3 2023 - Canada

In Canada, Chevrolet Silverado deliveries totaled 13,019 units in Q3 2023, a decrease of about 9 percent compared to 14,236 units sold in Q3 2022.

In the first nine months of the year, Silverado sales decreased about 3 percent to 40,496 units.

Chevrolet Silverado Sales - Q3 2023 - Mexico

In Mexico, Chevrolet Silverado deliveries totaled 4,104 units in Q3 2023, an increase of about 134 percent compared to 1,755 units sold in Q3 2022.

In the first nine months of the year, Silverado sales increased about 42 percent to 9,113 units.

Competitive Sales Comparison (USA)

Chevy Silverado sales during the third quarter of 2023 kept the Bow Tie brand’s line of full-size trucks in second place in its segment when ranked by sales volume, as it has for the past year. The Ford F-Series (see running Ford F-series sales) remained at the top with a 16 percent increase in sales to 186,974 units, while the Silverado (see running Chevy Silverado sales) followed in second with a 22 percent bump to 143,467 units. The Ram Pickup took third place with an eight percent dip to 109,391 units, while the GMC Sierra (see running GMC Sierra sales), the Silverado’s corporate cousin and T1 platform mate, took fourth with a 46 percent jump to 73,219 units. The Toyota Tundra followed in fifth place with a six percent bump to 21,718 units, and the Nissan Titan finished last with a 281 percent leap to 4,857 units.

Full-Size Pickup Truck Sales - Q3 2023 - USA

From a segment share standpoint, the Silverado earned a 27 percent share, up two percentage points year-over-year. The F-Series posted a 35 percent segment share, up one percentage point. The Ram Pickup held a 20 percent share, down five percentage points, followed by the Sierra with a 14 percent share, up three percentage points. The Tundra maintained a four percent share, while the Titan had a share of just one percent.

Combining the Chevy Silverado along with the GMC Sierra gives GM a commanding 41 percent segment share for 217,560 deliveries, outselling the Ford F-Series by over 30K units to keep The General as the best-selling manufacturer of full-size pickups in America. That means, during Q3 2023, GM sold two out of every five internal combustion-powered full-size pickup trucks in the U.S., very favorably competing against its four rivals.

Sales Numbers - ICE-Powered Full-Size GM Trucks - Q3 2023 - USA

For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments, this time just outselling the Titan.

Honda Ridgeline Sales - Q3 2023 - USA

The full-size pickup segment grew 15 percent to 539,626 units, meaning that Chevy Silverado sales outperformed the segment average.

The GM Authority Take

The healthy growth in Chevy Silverado sales during Q3 is very welcome news. Things get even better when taking into account the fact that combined sales of the Silverado and Sierra puts GM far ahead of Ford in the segment, enabling The General to continue as the best-seller of full-size pickup trucks in U.S., selling over 30K more trucks than the Ford F-Series.

With refreshed models and extreme off-road offerings now available across-the-board for Chevy’s trucks, the Bow Tie brand is well-positioned now and into the near future to not only maintain sales volume and share, but to grow it. That should come as great news given that pickups are the lifeblood of General Motors.

About Chevrolet Silverado

The 2023 Chevy Silverado 1500 arrives as the fourth model year of the fourth-generation nameplate, introducing a few changes and updates over the refreshed 2022.5 Silverado. The big news for the 2023 Silverado 1500 was the introduction of the even more off-road capable, first-ever 2023 Chevy Silverado 1500 ZR2 Bison.

For 2024, the turbo 2.7L engine in the Silverado 1500 will be branded as TurboMax. Furthermore, the upcoming 2024 Chevy Silverado 1500 will receive the second-generation Hydra-Matic 8L80 eight-speed automatic transmission in conjunction with that engine. Meanwhile, the 2024 Silverado High Country will be available with the Midnight Edition Package, and the 2024 Silverado ZR2 will offer the LZ0 Duramax diesel engine, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants. That 6.2 liter will sound meaner thanks to a new Active Exhaust system.

Last fall, GM unveiled the refreshed 2024 Chevy Silverado HD with new exterior styling, an overhauled interior, new tech including standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and upgrades to the powertrain lineup. The updated Silverado HD also offers a new High Country Premium package which replaces the High Country Deluxe package offered previously. Also, the 2024 Silverado HD offers two new 22-inch wheel options.

In April, The General debuted the first-ever 2024 Chevy Silverado HD ZR2 as the flagship off-roader for the Bow Tie brand’s heavy-duty pickup line, while the new Chevy Silverado HD ZR2 Bison takes the big rig even further when it comes to off-road capability.

Under the hood, the 2024 Chevy Silverado HD cradles the 6.6L L8T V8 gasoline engine as standard, while the 6.6L V8 L5P turbodiesel Duramax engine is optional. The diesel engine also boasts an improved, SAE-certified output of 470 horsepower and 975 pound-feet of torque, improvements to both metrics over the 2020 thru 2023 model years. For 2024, the gasoline engine now connect to GM’s ten-speed automatic transmission, replacing the GM six-speed for prior model years.

Looking ahead, the upcoming 2025 Chevy Silverado HD will add a Silverado HD Trail Boss trim level for the first time ever, per exclusive GM Authority reporting.

About The Numbers

• All percent change figures compared to Chevy Silverado sales in Q3 2022, unless noted otherwise
• In the United States, there were 75 selling days for Q3 2023 and 75 selling days for Q3 2022
• GM Q3 2023 sales reports
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