Cadillac XT5 Sales Down 14 Percent, Placing Toward Bottom Of Segment During Q3 2023
7
Sponsored Links
Cadillac XT5 sales decreased in the United States, Canada, and Mexico during the third quarter of 2023.
Cadillac XT5 Sales - Q3 2023 - United States
In the United States, Cadillac XT5 deliveries totaled 6,212 units in Q3 2023, a decrease of about 14 percent compared to 7,260 units sold in Q3 2022.In the first nine months of the year, XT5 sales increased about 8 percent to 20,312 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| XT5 | -14.44% | 6,212 | 7,260 | +7.51% | 20,312 | 18,894 |
Cadillac XT5 Sales - Q3 2023 - Canada
In Canada, Cadillac XT5 deliveries totaled 713 units in Q3 2023, a decrease of about 36 percent compared to 1,121 units sold in Q3 2022.In the first nine months of the year, XT5 sales decreased about 7 percent to 2,981 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| XT5 | -36.40% | 713 | 1,121 | -7.34% | 2,981 | 3,217 |
Cadillac XT5 Sales - Q3 2023 - Mexico
In Mexico, Cadillac XT5 deliveries totaled 26 units in Q3 2023, a decrease of about 28 percent compared to 36 units sold in Q3 2022.In the first nine months of the year, XT5 sales decreased about 2 percent to 129 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| XT5 | -27.78% | 26 | 36 | -2.27% | 129 | 132 |
Competitive Sales Comparison (USA)
Cadillac XT5 sales during the third quarter of 2023 placed ninth in their segment when ranked by sales volume. The Lexus RX remained in first place, as it has all year in spite of a two percent dip in sales to 26,119 units, followed by the Audi Q5 in second with a similar 13 percent bump to 19,365 units. The BMW X3 took third with 21 percent drop to 14,669 units, while the Acura MDX placed fourth with a 35 percent jump to 12,955 units. The Mercedes-Benz GLC-Class followed in fifth with a 41 percent drop to 11,504 units, as the model continues to undergo a generational changeover. The rest of the field each recorded less than 10K deliveries including the XT5.
Sales Numbers - D-Segment Luxury Crossovers - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -1.55% | 26,119 | 26,530 | 22% | 21% | +3.98% | 83,491 | 80,299 |
| AUDI Q5 | +12.96% | 19,365 | 17,143 | 16% | 14% | +26.83% | 54,706 | 43,132 |
| BMW X3 | -20.51% | 14,669 | 18,453 | 12% | 15% | -17.00% | 42,414 | 51,104 |
| ACURA MDX | +34.89% | 12,955 | 9,604 | 11% | 8% | +35.24% | 44,919 | 33,214 |
| MERCEDES-BENZ GLC-CLASS | -40.87% | 11,504 | 19,456 | 10% | 16% | -47.03% | 29,405 | 55,515 |
| VOLVO XC60 | +10.65% | 9,318 | 8,421 | 8% | 7% | +13.19% | 29,150 | 25,753 |
| GENESIS GV70 | +39.57% | 6,970 | 4,994 | 6% | 4% | +41.05% | 18,770 | 13,307 |
| LINCOLN NAUTILUS | +32.36% | 6,541 | 4,942 | 5% | 4% | +12.50% | 18,897 | 16,797 |
| CADILLAC XT5 | -14.44% | 6,212 | 7,260 | 5% | 6% | +7.51% | 20,312 | 18,894 |
| INFINITI QX50 | -18.45% | 2,435 | 2,986 | 2% | 2% | -16.32% | 7,153 | 8,548 |
| BMW X4 | +19.30% | 1,978 | 1,658 | 2% | 1% | -4.27% | 6,347 | 6,630 |
| INFINITI QX55 | +21.38% | 1,419 | 1,169 | 1% | 1% | +11.72% | 4,070 | 3,643 |
| ALFA ROMEO STELVIO | -39.11% | 1,280 | 2,102 | 1% | 2% | -34.45% | 4,032 | 6,151 |
| TOTAL | -3.17% | 120,765 | 124,718 | +0.19% | 363,666 | 362,987 |
From a segment share standpoint, the XT5 earned a five percent share, down one percentage point year-over-year. The RX posted a 22 percent segment share – claiming over a fifth of all sales – up one percentage point, while the Q5 held a 16 percent share, up two percentage points. The X3 earned a 12 percent share, down three percentage points, followed by the MDX with an 11 percent share, up three percentage points, while the GLC-Class posted a 10 percent share, down a segment-worst six percentage points. The rest of the field each held a segment share of eight percent or less.
The luxury D-crossover segment contracted three percent to 120,765 units during Q3 2023, meaning XT5 sales underperformed the segment average.
The GM Authority Take
Cadillac XT5 sales were in the red as the nameplate continues to move substantially less units than most of its competitors. We submit that this is due to direct rivals offering newer, more modern, and therefore more attractive vehicles when compared to the XT5, which has become dated – having not seen many updates since its launch for the 2017 model year.
It’s also worth noting that Cadillac has been ranked as the third-most considered luxury brand for a second consecutive quarter, edged out by Lexus and BMW in second and first, respectively. Recently Cadillac ranked above average in the J.D. Power 2023 U.S. Sales Satisfaction Index, actually ahead of Lexus and BMW this time, but behind Lincoln and Infiniti.
Those rankings suggest that Cadillac is being considered, but does not ultimately earn the sale, at least when it comes to the XT5. We posit that an overhaul (redesign and re-engineering) would substantially help XT5 sales. Unfortunately, it doesn’t seem like one is coming to the U.S. market any time soon.
About Cadillac XT5
The 2023 Cadillac XT5 soldiers on with minimal changes compared to the 2022 Cadillac XT5, receiving three new paint colors, while the Bose Performance 14-speaker stereo, embedded navigation and ambient lighting became standard on the Premium Luxury and Sport trim levels.
The 2024 Cadillac XT5 represents the eighth model year of the first-generation model, arriving with minimal changes and updates compared to the preceding 2023 model year, including a trio of accent packages – the new Red Accent Package, Blue Accent Package, and Bronze Accent Package.
Meanwhile, a next-generation Cadillac XT5 is in the works, but it will likely be destined solely for China. The mantel of the XT5 may eventually be taken up by the all-electric Cadillac Lyriq, which is on sale, but has yet to reach high sales volume.
Furthermore, GM just unveiled the first-ever all-electric Cadillac Optiq as the luxury marque’s entry-level EV offering to eventually replace the XT4, which itself received a refresh for the 2024 model year. These models precede an as-of-yet unnamed three-row crossover set to round out the luxury marque’s EV portfolio, presumably to replace the aging XT6.
In other words, Cadillac could be looking past any further updates to its ICE-based crossover lineup, save for the refreshed XT4, to instead focus on it EV replacements. All of the luxury marque’s gas-powered crossovers struggle in their respective segments in terms of sales volume, while GM’s mainstream subcompact crossovers are seeing great success and crossover models from Chevy, GMC, and Buick all remain competitive.
The first-ever all-electric 2025 Cadillac Optiq small luxury crossover in Sport trim
About The Numbers
- All percent change figures compared to Cadillac XT5 sales in Q3 2022, unless otherwise noted
- In the United States, there were 75 selling days for Q3 2023 and 75 selling days for Q3 2022
- GM Q3 2023 sales reports
- GM Q3 2023 sales U.S.A.
- Chevrolet sales Q3 2023 U.S.A.
- Cadillac sales Q3 2023 U.S.A.
- Buick sales Q3 2023 U.S.A.
- GMC sales Q3 2023 U.S.A.
- GM Canada sales Q3 2023
- GM Mexico sales Q3 2023
- GM China sales Q3 2023
- GM Brazil sales Q3 2023
- GM Argentina sales Q3 2023
- GM Chile sales Q3 2023
- GM Colombia sales Q3 2023
- GM South Korea sales Q3 2023
- Chevrolet South Korea sales July 2023
- Chevrolet South Korea sales August 2023
- Chevrolet South Korea sales September 2023
- GM Q3 2023 sales U.S.A.
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
XTS who wants to buy a car whose designed has not changed since 2017. Gm is making a mistake getting ride of this car in the hunt for electric vehicles. I know I switched from XT5 to Buick Enclave
I switched from XT5 to Lincoln Corsair. GM is unable in five years to put SuperCruise to XT5. Who needs to buy the obsolete XT5? They should ship it to Cuba in the unlikely event that they would accept it there.
Gm created the decease in sales.No serious upgrades, until 2025 ,then they are sticking it to the cadillac owners in this country by making it exclusive to China. Just to push the Lyriq down our throats. No thanks,you lost me.
My wife and I just bought a ’24 XT5. It’s her first cadillac and my 5th. She’s coming from Honda and loves all of the tech. I’m coming from years of cadillac and very disappointed in the lack of new tech. The XT5 and XT6 really have gone backwards from the 201x era. She wanted Supercruise, but the old, 250k version on the XT6 wasn’t worth the penalty of the bigger vehicle (just barely would fit in our garage). At the end of the day, the safety seat was the feature that decided it for her, but that is 10+ year old tech.
At this point, I really don’t see me owning another Cadillac. Although I am interested in having an electric vehicle, the design language of the lyric is not even remotely appealing. My wife refuses to own an electric only vehicle, and I don’t see cadillac going PHEV at this point. So, I’ll probably go Tesla, and she’ll be looking at genesis or Volvo.
Just sad that the XT5 isn’t the “cadillac of midsized SUVs”
I have been driving Caddy’s since1979 ,presently driving an XT5. Great vehicle and was expecting to get an upgraded model. GM ‘s move to have them only available for China will cause them to lose me and others. EV’s not interested.
Cadillac for a hot minute 6 years ago was valued at something like 20 billion by JP Morgan. GM should have sold. It’s a dying brand in the US that could have been replaced by more upscale Buicks and a company like Lucid which would have brought technology.
Only in China does Cadillac do well. Elsewhere it’s either a bad memory or just unremarkable which Infinity and Alfa do well enough