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Cadillac XT4 Market Share Slips Three Percent During Q3 2023

Cadillac XT4 sales decreased in the United States, Canada, and Mexico during the third quarter of 2023.

Cadillac XT4 Sales - Q3 2023 - United States

In the United States, Cadillac XT4 deliveries totaled 5,300 units in Q3 2023, a decrease of about 9 percent compared to 5,838 units sold in Q3 2022.

In the first nine months of the year, XT4 sales increased about 19 percent to 17,807 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 -9.22% 5,300 5,838 +18.94% 17,807 14,971

Cadillac XT4 Sales - Q3 2023 - Canada

In Canada, Cadillac XT4 deliveries totaled 1,035 units in Q3 2023, a decrease of about 11 percent compared to 1,157 units sold in Q3 2022.

In the first nine months of the year, XT4 sales increased about 11 percent to 3,437 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 -10.55% 1,035 1,157 +11.34% 3,437 3,087

Cadillac XT4 Sales - Q3 2023 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 26 units in Q3 2023, a decrease of about 38 percent compared to 42 units sold in Q3 2022.

In the first nine months of the year, XT4 sales decreased about 9 percent to 121 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 -38.10% 26 42 -9.02% 121 133

Shown here is the refreshed 2024 Cadillac XT4 luxury subcompact crossover, debuting a new exterior design, an updated interior, and new tech features.

Competitive Sales Comparison (USA)

Cadillac XT4 sales during the third quarter of 2023 placed the small luxury crossover in seventh place in its segment of ten when ranked by sales volume, down from fourth place the preceding quarter. The Lexus NX kept the top spot, as it has for more than a year now, as sales grew 47 percent to 17,647 units. The Acura RDX followed in second with a 110 percent jump  in sales to 11,527 units, while the Lincoln Corsair (see running Lincoln Corsair sales) placed third with a 26 percent bump to 7,852 units. The Buick Envision (see running Buick Envision sales), the XT4’s corporate cousin and E2 platform mate, took fourth with flat sales of 7,279 units, within about 600 units of third.

Sales of the all-new 2023 BMW X1 continue to grow as the all-new model gains traction in the marketplace, placing fifth with 5,699 deliveries. The Audi Q3 followed in sixth with a 22 percent slide to 5,457 units, while the Cadillac XT4 (see running Cadillac XT4 sales) took seventh as sales slipped nine percent to 5,300 units. Mercedes-Benz’s two entries, the GLB-Class and GLA-Class, followed in eighth and ninth place, respectively, with the GLB-Class down 13 percent to 5,111 units and the GLA-Class down six percent to 2,529 units. Finally, BMW’s second entry, the X2, finished last with a 95 percent drop to just 35 units, since X2 production has ceased as the Bavarian automaker brings the all-new, second-generation 2024 BMW X2 to market.

Sales Numbers - Luxury C-Segment Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
LEXUS NX +46.62% 17,647 12,036 26% 22% +63.30% 51,685 31,651
ACURA RDX +109.70% 11,527 5,497 17% 10% +37.83% 27,202 19,736
LINCOLN CORSAIR +25.85% 7,852 6,239 11% 12% -13.78% 17,483 20,277
BUICK ENVISION -0.38% 7,279 7,307 11% 14% +91.36% 34,842 18,208
BMW X1 +1,125.59% 5,699 465 8% 1% +195.99% 12,902 4,359
AUDI Q3 -22.15% 5,457 7,010 8% 13% -22.78% 14,382 18,624
CADILLAC XT4 -9.22% 5,300 5,838 8% 11% +18.94% 17,807 14,971
MERCEDES-BENZ GLB-CLASS -12.63% 5,111 5,850 7% 11% -24.94% 13,023 17,350
MERCEDES-BENZ GLA-CLASS -5.70% 2,529 2,682 4% 5% +38.31% 11,850 8,568
BMW X2 -95.31% 35 746 0% 1% -92.38% 176 2,311
TOTAL +27.51% 68,436 53,670 +29.03% 201,352 156,055

From a segment share standpoint, the XT4 earned an eight percent share, down three percentage points year-over-year. The NX led with a 26 percent segment share, up a four percentage points while the RDX took 17 percent, up seven percentage points. The Corsair held an 11 percent share, down one percentage point, while the Envision posted an 11 percent share, down three percentage points. The X1 and Q3 each earned an eight percent share, up seven and down five percentage points, respectively. The GLB-Class held a seven percent share, down four percentage points, while the GLA-Class posted a four percent share, down one percentage point. Unsurprisingly, the X2’s share was nil.

Combining Buick Envision sales with those of the Cadillac XT4 gives GM a cumulative 12,579 deliveries for a 19 percent segment share, putting The General in second place in the luxury C-crossover segment while claiming nearly a fifth of all deliveries.

Sales Numbers - GM Luxury C-Segment Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
BUICK ENVISION -0.38% 7,279 7,307 +91.36% 34,842 18,208
CADILLAC XT4 -9.22% 5,300 5,838 +18.94% 17,807 14,971
TOTAL -4.31% 12,579 13,145 +58.68% 52,649 33,179

Combining the two Mercedes-Benz offerings, the GLA-Class and GLB-Class, yielded the German automaker 7,640 sales for an 11 percent segment share.

Sales Numbers - MBZ Luxury C-Segment Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
MERCEDES-BENZ GLA-CLASS -5.70% 2,529 2,682 +38.31% 11,850 8,568
MERCEDES-BENZ GLB-CLASS -12.63% 5,111 5,850 -24.94% 13,023 17,350
TOTAL -10.45% 7,640 8,532 -4.03% 24,873 25,918

Finally, combining the two BMW offerings, the X1 and X2, netted the Bavarian automaker 5,734 deliveries for an eight percent segment share.

Sales Numbers - BMW Luxury C-Segment Crossovers - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
BMW X1 +1,125.59% 5,699 465 +195.99% 12,902 4,359
BMW X2 -95.31% 35 746 -92.38% 176 2,311
TOTAL +373.49% 5,734 1,211 +96.07% 13,078 6,670

The luxury C-crossover segment grew 28 percent to 68,436 units in Q3 2023, meaning XT4 sales significantly underperformed the segment average.

The GM Authority Take

Cadillac XT4 sales fell during Q3 2023, a rather surprising development given the introduction of the refreshed 2024 model. We posit that the dip was due to subpar inventory as the updated XT4 didn’t reach dealers in sufficient quantities to get figures into the green.

In prior quarters, XT4 sales were up as a result of improved inventory thanks to a resumption in production following extended assembly downtime due to supply chain constraints. It would seem that these issues remain, as Cadillac’s new vehicle inventory stood at 46 days supply in September. A 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain sales volume for roughly the next 60 days.

We expect the updated XT4 to draw higher levels of interest and resulting sales volume as availability improves. The biggest limiting factor to further sales gains is production, especially in light of the 2023 GM-UAW labor negotiations that dominated October. In September, the UAW strike prompted GM to idle Chevy Malibu, Cadillac XT4 production. At the end of October, GM and the UAW reached a tentative contract agreement, which was subsequently ratified by the UAW’s GM council.

2024 Cadillac XT4 - Press Photos - Exterior 014 - side front three quarters

About Cadillac XT4

The 2023 Cadillac XT4 arrives as the fifth model year of the first-generation small luxury crossover, introducing minor changes over the 2022 Cadillac XT4. The XT4 continues to offer a single powertrain, namely the turbocharged 2.0L I4 LSY gasoline engine producing 235 horsepower and 258 pound-feet of torque. The boosted four continues to be mated to the GM nine-speed automatic transmission for both standard front-wheel- and optional all-wheel-drive configurations.

Meanwhile, the refreshed 2024 Cadillac XT4 features an updated exterior, a new cockpit, and new tech features. The trim level lineup once again lists out as Luxury, Premium Luxury, and Sport, each featuring its own unique accents and available in front-wheel- and all-wheel-drive configurations.

The changes start with a new front and rear ends, the former of which incorporates an updated grille design and new LED headlights with signature vertical lighting cues. The refreshed model also introduces new alloy wheel designs, including 18-inch and 20-inch options, plus three new exterior colors.

Inside, we find an overhauled cabin headlined by a new 33-inch, 9K-resolution LED color touchscreen lifted straight from the Cadillac Lyriq. The 2024 Cadillac XT4 also offers a 13-speaker audio system from AKG, wireless Apple CarPlay and wireless Android Auto capability, and a 5G Wi-Fi hotspot – making the 2024 XT4 one of the first GM vehicles to gain 5G connectivity.

The 2024 Cadillac XT4 is able to accommodate these features thanks to the the GM Global B electronic architecture,  which should theoretically support the expanded version of the GM Super Cruise semi-autonomous highway driver assist system. Interestingly, GM has yet to announce the feature for the refreshed XT4, despite testing prototypes.

Under the hood, the refreshed 2024 XT4 carries over the LSY engine and nine-speed automatic transmission.

The refreshed 2024 Cadillac XT4 was one of 10 GM models among North American Car of the Year candidates, competing with six of those in the 2024 North American Utility Vehicle of the Year category.

About The Numbers

XT4 News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. the updates to the interior and front end should greatly help the xt4 in sales, the only downside is still the gremblin rear quarters that reduced trunk space, much smaller than lincolin and visually looks awkward

    Reply

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