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Cadillac CT4 Sales Dropped To Essentially Last Place In Segment During Q3 2023

Cadillac CT4 sales decreased in the United States and Canada during the third quarter of 2023.

Cadillac CT4 Sales - Q3 2023 - United States

In the United States, Cadillac CT4 deliveries totaled 1,903 units in Q3 2023, a decrease of about 26 percent compared to 2,581 units sold in Q3 2022.

In the first nine months of the year, CT4 sales increased about 3 percent to 7,339 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CT4 -26.27% 1,903 2,581 +3.50% 7,339 7,091

Cadillac CT4 Sales - Q3 2023 - Canada

In Canada, Cadillac CT4 deliveries totaled 91 units in Q3 2023, a decrease of about 53 percent compared to 192 units sold in Q3 2022.

In the first nine months of the year, CT4 sales decreased about 2 percent to 476 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CT4 -52.61% 91 192 -1.65% 476 484

Shown here is the Cadillac CT4 in the Premium Luxury trim.

Competitive Sales Comparison (USA)

Cadillac CT4 sales during the third quarter of 2023 placed it ahead of two discontinued models in the small luxury car segment when ranked by sales volume. The Acura Integra remained at the top, as it has since arriving over a year ago, with an 83 percent jump in sales to 8,320 units, followed the BMW 2 Series, made up of two mechanically distinct models – the two-door Coupe and four-door Gran Coupé – in second place with a 99 percent leap to 3,135 units. The Audi A3 placed third with a 15 percent slip to 2,807 units, while the Mercedes-Benz CLA-Class took fourth with a 21 percent bump to 2,785 units. The CT4 (see running Cadillac CT4 sales) placed fifth, and essentially last, with a 26 percent drop to 1,903 units. The discontinued Mercedes-Benz A-Class posted just eight deliveries, and the Acura ILX had no deliveries, having been replaced by the aforementioned Integra.

Sales Numbers - Luxury C-Segment Cars - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
ACURA INTEGRA +83.18% 8,320 4,542 44% 29% +311.30% 24,834 6,038
BMW 2 SERIES +99.30% 3,135 1,573 17% 10% -20.21% 7,323 9,178
AUDI A3 -14.89% 2,807 3,298 15% 21% +51.01% 10,628 7,038
MERCEDES-BENZ CLA-CLASS +20.82% 2,785 2,305 15% 15% +47.57% 7,836 5,310
CADILLAC CT4 -26.27% 1,903 2,581 10% 16% +3.50% 7,339 7,091
MERCEDES-BENZ A-CLASS -99.43% 8 1,413 0% 9% -97.12% 157 5,444
ACURA ILX -100.00% 0 29 0% 0% -99.97% 2 6,296
TOTAL +20.44% 18,958 15,741 +25.27% 58,119 46,395

From a segment share standpoint, the CT4 earned a 10 percent share, down six percentage points year-over-year. The Integra led with a dominant 44 segment share, up a segment-best 15 percentage points. The 2 Series earned a 17 percent share, up seven percentage points, while the A3 held a 15 percent share, down six percentage points. The CLA-Class maintained a 15 percent share.

The small luxury car segment (luxury C-segment) grew 20 percent to 18,958 units in Q3 2023, meaning CT4 sales significantly underperformed the segment average.

The GM Authority Take

Cadillac CT4 sales fell to essentially last place during the third quarter of 2023, only outselling the two discontinued models. The small luxury sedan was outperformed by all-new models from key rivals. Specifically, the all-new Acura Integra has remained a very strong contender. Not helping the CT4 is the 2024 Acura Integra Type S high performance variant, which went on sale this past summer as a rival to the Cadillac CT4-V. Even the BMW 2 Series made substantial gains this time around, followed by the all-new Audi A3.

Clearly the CT4 is struggling against these all-new models, and we submit that the following three factors are holding back CT4 sales:

  1. Availability
  2. Product competitiveness of non-high-performance models (namely Luxury, Premium Luxury, and Sport trims)
  3. Marketing and awareness of the model’s existence

With regards to availability, Cadillac’s new vehicle inventory stood at 46 days supply in September. A 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain sales volume for roughly the next 60 days.

As for product competitiveness, the CT4 is beginning to show its age with a relatively small infotainment screen and some hard materials throughout the cabin. Luckily, a refresh is expected for 2025 model year that should address this, thereby making the vehicle more competitive and more attractive to customers. In fact, the CT4’s larger sibling – the CT5 – made its debut in September as the refreshed 2025 Cadillac CT5, revealing new styling and tech features along with more standard safety features. The CT4 will likely receive similar upgrades. Here is what we know and expect for the 2025 Cadillac CT4.

About Cadillac CT4

The 2023 Cadillac CT4 arrives with just a handful of changes and updates over the 2022 Cadillac CT4. Notable for the 2023 Cadillac CT4-V Blackwing is the debut of new Track Editions, offered in three different iterations, each is named after a U.S. race track: Watkins Glen IMSA Edition, the Sebring IMSA Edition, and the Road Atlanta IMSA Edition.

The 2024 Cadillac CT4 hits the scene with some important updates and changes compared to the preceding 2023 model year. That includes a new CT4 Red Accent Package as well as the CT4-V Blackwing Red Accent Package. Also, the 2024 Cadillac CT4-V Blackwing offers three new Mondrian Editions, namely the Arrival Edition, Elevation Edition, and Impact Edition. Each 2024 CT4-V Blackwing Mondrian Edition features a numbered serial plaque.

2024 Cadillac CT4-V Blackwing Arrival Edition

The Cadillac CT4 rides on the GM Alpha 2 platform, with the Luxury, Premium Luxury, and Sport trims powered by the turbocharged 2.0L I4 LSY gasoline engine. These models, which carry the 350T designation on the decklid and GM’s eight-speed automatic transmission, are rated at 237 horsepower and 258 pound-feet of torque. The turbocharged 2.7L I4 L3B and GM 10-speed automatic transmission are optional on the Premium Luxury trim; this model wears the 500T badge and makes 310 horsepower and 350 pound-feet of torque. Meanwhile, the L3B engine and ten-speed automatic transmission are standard on the CT4-V, where they’re rated at 325 horsepower and 380 pound-feet of torque. All of these variants are available in both rear-wheel-drive and optional all-wheel-drive.

The Cadillac CT4-V Blackwing runs the twin-turbocharged 3.6L V6 LF4 gasoline engine, rated at 472 horsepower and 445 pound-feet of torque. The GM six-speed manual transmission is standard, while the 10-speed auto is optional – both exclusively feeding the rear wheels.

Production of the 2024 Cadillac CT4 range is already under way, with production of the 2024 CT4-V Blackwing Arrival Edition starting in August, the Impact Edition in September, and the Elevation Edition in November.

2024 Cadillac CT4-V Blackwing Mondrian Edition interior colorway, Jet Black with Adrenaline Red Accents

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Another car folks will miss when it’s no longer offered…

    Reply
  2. It’s really too bad that GM treats every sedan like the red headed stepchild. They truly just don’t care. Zero marketing. Zero advertising. Zero updates. Do customers even really know Cadillac (GM) offers cars any more? The CT4 is a very nice car with a lot of qualities for what it is.

    I’ve been seeing a lot of TV advertising for Chevrolet for the past few months. It NEVER fails to amaze me that I can watch commercial after commercial for Chevy and never see the Malibu even once. SUV’s? Trucks? Totally. With GM’s lack of love for any sedans and absolute refusal to promote/advertise them, I’m surprised the CT4 has that many sales.

    Reply
    1. I always got the feeling that GM resented having to move forward with a successor to the ATS, like it was some contractually-obligated project or something. They kept talking about replacing ATS/CTS (both left to wither on the vine after MCE’s) with one model, and built up expectations that they’d come up with a ‘tweener model that would be like a 4-door Camaro.

      And maybe that was an early plan, but for those 2 distinct models that were ~12″ different in length, they came back with successors that are only 7″ apart. The CT4 addressed some of the ATS’s shortcomings, however interior space was not one of them despite growing in size (wheelbase remained identical). With Camaro gone and knowing that the CT4/5 MCE designs were signed off on long ago, I really have to wonder if GM’s interested in doing ANYTHING else that would extend the life of the Alpha platform. Though retaining it on life support may be an insurance policy in case the massive EV push thing goes sideways after stock prices drop or profits tank.

      Reply
    2. You are 100 percent right. Zero update. They are sitting already several years on the UltraCruise. They are sitting even on the long obsolete SuperCruise and are not able to offer it on most of their cars. I think they would love to offer for sale the Buick Model 10.

      Reply
  3. Where are the 3series, Lexus IS and Audi A4? They are all about the same size as the CT4, CLA and Integra.

    Reply
    1. Technically I think they are in a bigger class, although not by much. I also thought almost all of the CT4’s competitors were FWD. But as Chuck said, everyone will say they wanted one after they cancel it due to few sales. My dealer stocks quite a few, and runs ad’s on the 5 o’clock news for them. Dealer also had a pair of 4 blackwings when I was there about a week ago.

      Reply
      1. mkAtx: What you just said is exactly what happens. These dealers are not getting national advertising help nor is GM even pretending to care. So for the dealers who do stock some, they are left on their own to market them to a market that doesn’t even know it exists. The few sales they have are probably just from those dealers that you mention who actually try to sell some.

        Reply
        1. The ads I’ve seen are definitely produced by gm, not the dealer. I suspect dealers get to pick which ones they want to pay for on local stations and gm offers the video at no charge, but could be grossly mistaken how that works. So for whatever reason, my dealer runs some 4 ads on local media. My dealer stocks the full range from CTx, XTx, Lyriq, and slade. I’ve no doubt the place is built on slades though. I watch the online inventory and what turns is slades. Vslades in particular last days with a 20K markup. Only other model with markup at the moment is CT5BW. 4’s are discounted I think 500 or 750.

          Reply
    2. The 183″ ATS competed against the similar-sized 3-series, C-class, A4, etc.

      ATS v.2 grew 4″ and now the 187″ CT4 competes against the smaller 2-series, A-Class, A3, etc.

      Why? Because GM’s marketing department said so. Just have to park your brain at the door and accept it.

      Reply
      1. Doesn’t that then make these numbers even worse in some way? A larger vehicle that used to compete more upmarket, now doesn’t even fair well against smaller vehicles that many may consider a class below?

        Reply
        1. We’ve been over this. All Cadillac models offered currently (CT4 included) are tweeners, they’re bigger than the segment average, but priced within the segment.

          Note that the increase in length for the CT4 vs. ATS Sedan did not bring about more interior room. Instead, the length is purely the result of design/surface development in the bumpers. The wheelbase is the same.

          Reply
  4. When the ATS came out there were commercials everywhere! All the major stations 3-4 a night. One of there biggest years of sales. I haven’t seen one commercial on the CT4. When you go the dealership they might have one B/W and they priced them at 5K – 10K over the MSRP. Top that off the with no green cars. Black: 3-4 different shades. White: 3 shades. Red: 2 shades. Blue: 2 shades. The yellow and orange suck. Look at your colors from the 60s -70s. It’s wonderful that you have them in car magazines, but only a few people buy car magazines anymore. Advertising, availability, and some decent colors would be a good place to start.

    Reply
  5. bring back the CT6 already.. i cant fit in a ct4 and ct5 is barely adequate. all gm has is either midget cars or trucks. and im all done with trucks atm.

    Reply
  6. GM Marketing – what is that?

    Reply
  7. Had a CTS for years VERY dependable and great styling, why would GM give up on an attractive 4 door car that size that sold well?

    Reply

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