GM unveiled the refreshed 2025 Cadillac CT5 last month at the 2023 North American International Auto Show, revealing a variety of updates and changes for the four-door luxury sedan. However, beyond the new styling, new tech items, and all the standard safety features, it remains to be seen if the 2025 Cadillac CT5 will adopt Caddy’s revised Y-trim level strategy.
For those readers who may be unaware, Cadillac revised its Y-trim level strategy with the launch of the 2024 Cadillac Lyriq. As GM Authority was the first to report, the revised trim level strategy replaces the base-level Luxury trim with a new base-level trim dubbed Tech.
Cadillac’s revised Y-trim level strategy
This change is intended to provide some clarity for customers and hopefully eliminate any confusion between the Luxury and Premium Luxury trim levels. The question, however, becomes this – will the 2025 Cadillac CT5 refresh also adopt this new trim level cadence?
GM Authority asked Cadillac marketers this very question at the 2023 North American International Auto Show in Detroit last month.
“We have not announced our trim levels yet so those will be confirmed when we are closer to ordering, but there is a lot of carryover from the success of [the preceding Cadillac CT5],” said Cadillac Product Marketing Manager Meagan Quinn in an interview with GM Authority Executive Editor Alex Luft.
While not exactly specific, this answer does leave the door open for both possibilities, including either retention of the previous trim level strategy, or implementation of the revised strategy.
It should also be noted that the recent 2025 Cadillac CT5 refresh does not apply to the Cadillac CT5-V or Cadillac CT5-V Blackwing. The refresh for both of these performance-oriented models is expected to debut at a later date.
As a reminder, the refreshed 2025 Cadillac CT5 will hit production this coming spring, with production set to take place at the GM Lansing Grand River plant in Michigan.
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Comments
I really like it! Thankfully it kept the sedan shape.
Looking forward to seeing if they beef up the V series (Non Blackwing). Love the overall Mid Cycle Refresh for this ride.
The whole Y trim strategy for Cadillac brings to mind my own marketing theory for that brand where alphanumeric names are used for crossovers and performance sedans, while using traditional names for luxury oriented large vehicles.
Tech is also missleading. The Luxury will probably have more tech than the tech.
Really only need 1 Luxury, where we can add options as desired.
Luxury + Premium Luxury makes more sense.
The Sport needs more power optional, like the prem lux can order.
The Sport trim absolutely needs the Twin Turbo V6, which you currently cannot get with the 2023 or 2024 models. Let’s be serious here, the 4 cylinder in the CT5 makes absolutely NO SENSE at all.
I hope the Platinum package is still available
What they should do is keep the V models the same. Pinnacle of performance for that specific car. They have made a renowned performance sub-division with the V models. Now start a luxurious sub-brand and call it Escala or something. Give them the crazy roof from Mercedes Volvo, and the big TV like what’s in the BMW I7. All leather appointed interior and no hard plastics. Yes that includes the cheap climate controls underneath the screen make them metal as standard. We’re spending 50k+ on these cars now there should be no reason why these cars have the cheap climate buttons. For the top luxury version put in crystal buttons and dials.