GM rival Stellantis has announced its Pro One commercial EV strategy, outlining the automaker’s ambitions to launch new electrified technologies and products in the commercial segment as a complement to the company’s Dare Forward 2030 strategic plan. The Pro One commercial EV strategy will incorporate the professional offerings from six Stellantis brands, including Citroën, Fiat, Opel, Peugeot, Ram, and Vauxhall, and will range across multiple markets, including North America, Europe, South America, and the Middle East.
Stellantis will unveil a refreshed van lineup for each brand on Monday, October 23rd, showing off its second-generation zero-emission powertrains, hydrogen technology, connectivity technology, and autonomous driving assistance systems. Stellantis’ North American lineup will include new electrified vans and trucks, including the Ram ProMoaster EV and 2025 Ram 1500 REV.
“We are launching Pro One to leverage our undeniable commercial vehicles leadership – six brands, one force, which accounts for one-third of Stellantis net revenues,” said the head of the Stellantis commercial vehicles business unit, Jean-Philippe Imparato. “As customer expectations grow more complex and diverse, we are here to address each specific need with a dedicated solution. Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”
The Pro One strategy is built on six major pillars:
- Largest product offering in the industry
- Zero-emission leadership, including retrofit and hydrogen solutions
- Tailor-made customer experience with over 20,000 touchpoints worldwide, including a complete charging ecosystem
- New digital conveter / upfitter ecosystem
- 100 percent connected services, with all vans and pickups connected and activated by the end of 2023
- Global manufacturing footprint, including 15 commercial vehicle plants
Stellantis Pro One is one of seven accretive businesses in the automaker’s Dare Forward 2030 strategic plan, and targets a doubling of revenue, a 40 percent electric-vehicle mix (battery, hydrogen fuel cell, and range-extending technologies), OTA software update capabilities in every new vehicle by 2026, new connected services, and autonomous driving solutions.