While the RetroSound Santa Cruz radio has been available since 2018, Retro Manufacturing plans to showcase it at the upcoming SEMA show in Las Vegas thanks to strong recent interest in OBS trucks.
With customizing OBS trucks the latest automotive fad, driven by nostalgia and aesthetic and practical considerations alike, the RetroSound Santa Cruz radio is designed to match some of the design idiosyncrasies of these late eighties to early nineties Chevrolet pickups and SUVs.
Specifically, the eye-catching, boxy styling of OBS truck exteriors is matched by similarly unique interior design. The OEM radio opening in an OBS truck differs from other standard factory Chevy radio openings, making replacing or upgrading the truck radio difficult. The RetroSound Santa Cruz radio is specifically designed to remedy that problem and enable installation of a modern, up-to-date radio system without modification.
The RetroSound Santa Cruz fits the radio opening on 1988 to 1994 GM trucks out of the box and is designed to match the styling cues found in OBS truck interiors. While the OEM styling matches these generation-old designs as closely as possible, the Santa Cruz offers fully modern technology.
The interface for the RetroSound Santa Cruz radio is an easy-to-read 32,000-color display that can have its tint changed for a color match to the vehicle’s gauge cluster. There is also an AM/FM tuner with 30 available presets and tuner frequencies for the U.S., European Union, Japan, Australia, and Russia. It also enables direct control of the SiriusXM Connect Vehicle Tuner.
Other features of the radio include, but are not limited to, dual RCA pre-outs for external amplifiers, flash drive-compatible USB ports, Bluetooth with a built-in Bluetooth microphone, audio streaming, and compatibility with iPod, iPhone, and Android devices. The radio is priced at just under $400 and carries a one-year warranty.
The RetroSound Santa Cruz will be featured at the Retro Manufacturing booth at SEMA, which consists of two parallel events this year. The SEMA exhibition at the Las Vegas Convention Center will run from October 31st through November 3rd and is open to auto industry insiders only. Meanwhile, the public can enjoy music and car culture at the SEMA Fest event offered at the Las Vegas Festival Grounds on November 3rd and 4th.