The automaker officially unveiled the refreshed Wuling MINI EV Macaron as the first styling evolution of the successful customized variant of China’s best-selling all-electric vehicle. As such, the MINI EV Macaron debuts with an updated design and a more comprehensive feature package to keep the nameplate up to date – which has revolutionized the market for small zero-emission vehicles in the Asian country.
Developed from a strategic collaboration between SGMW with well-known fashion and accessories brand Smiley World, the refreshed Wuling MINI EV Macaron features a comprehensive styling update with changes to almost every body panel – now with more fluid shapes and multiple oval-shaped elements. In addition, the new customized variant of the MINI EV adopts the Global Silver logo of the most modern Wuling models.
The refreshed Wuling MINI EV Macaron stands out for introducing a new design concept called “Smiley” that gives it much more personality. The changes include a smiley faced front composed of a redesigned upper module that houses new oval LED headlights representing eyes, and a lower molding with the same shape that simulates a mouth, both painted in contrasting white that matches the roof and the wheels.
Likewise, the rear of the updated Wuling MINI EV Macaron incorporates a redesigned white horizontal module with new oval-shaped lights that replicate those on the front. With these changes, Wuling’s electric minicar seeks to reinforce its appeal among younger customers and differentiate itself more clearly from the many similar offers that have emerged in the competition since the launch of the MINI EV Macaron in April 2021.
The new refreshed Wuling MINI EV Macaron is expected to be officially launched in the coming weeks and simultaneously go on sale in China, the only country where the joint venture manufactures and markets the successful all-electric minicar under the Wuling brand. The vehicle will be available with five different body colors and will maintain its single electric motor developing 20 kW (27 horsepower) and 85 Nm (62.7 pound-feet) of torque.