The automaker has launched Chevrolet’s Super BIG Festival, a customer engagement event for the refreshed 2024 Chevy Trailblazer in Korea that seeks to boost sales of the crossover during the Chuseok holiday – the Korean equivalent of Thanksgiving. GM Korea is offering exceptional prizes for customers who experience the 2024 Trailblazer, including a unit of the vehicle itself and a 10,000,000 won gift card, about $7,500 USD at current exchange rates.
“The New Trailblazer embodies authentic American SUVs, with its refined exterior design, completely revamped interior, and array of best-in-class premium options,” said GM’s Korean Operations Vehicle Sales and Service Vice President, Gustavo Colossi. “We look forward to welcoming everyone to personally experience The New Trailblazer during the Chuseok holiday. As a token of our appreciation, we have prepared generous prizes for all of our valued visitors,” he added.
In particular, GM’s subsidiary in South Korea explains that Chevrolet’s Super BIG Festival was specially created to allow more local consumers to experience the refreshed 2024 Chevy Trailblazer, which was launched in the Asian country‘s domestic market in July. Interested people can participate in the promotion by visiting an official dealership, where they can receive gifts by taking a test drive and purchasing the vehicle.
From now until October 31st, customers who test drive and purchase the 2024 Chevy Trailblazer will receive special gifts, including a Chevrolet camping kit and a personalized souvenir from the event, while being automatically entered into an exclusive drawing to win a unit of the vehicle or a 10,000,000 won gift card at Shinsegae Store franchises. Additionally, all participants in the 2024 Trailblazer experience at Chevrolet’s Super BIG Festival will receive gifts.
The refreshed 2024 Chevy Trailblazer is available in four trim levels in South Korea including LT, Premier, Activ and RS, which present distinctive design elements according to consumers’ diverse lifestyles. According to the company, the Trailblazer is positioned as a “premium compact SUV” and stands out for having a highly efficient powertrain, a complete list of safety equipment and a cutting-edge technological package.